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Tag Search Results For 'brand loyalty' (36)
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Northwest Harley Davidson Blog | August 19th 2008 by mac rant
You’re an executive at Harley-Davidson. Gas prices are up, rally attendance is down, product costs are increasing, product sales are in free-fall, you’re customer demographic is aging, the economy is stalled and the housing bubble preve read more
Sell the Store, Not the Chair
Home Based Business | August 18th 2008 by kanrich
The purpose of teaching a salesman to spend extra time with a customer to discuss the store’s long-term relationships with customers is to attempt to educate the buyer and create brand loyalty. Over time, brand loyalty and the desire to work wi read more
Buick Auto Dealers Share Brand Loyalty
Automobile Retailers | August 4th 2008 by AC Jones
If you’re like many car owners, you share a loyalty for the brand of the first car you owned. The same is true for those who drive a Buick. To fulfill your need for brand loyalty, there are many Buick auto dealers to serve you. Bob Masi can rel read more
Loyalty doesn't have to be an endangered species
The Engaging Brand | July 25th 2008 by Anna Farmery
Has brand loyalty disappeared? I don't think so...not for employer or consumer brands. I am loyal to brands that are loyal to me. However, I do feel the price of loyalty has changed. The price of loyalty, for instance from... read more
Better Gas Mileage - Improve Gas Mileage Tip #2
Sexy Car Blog | July 14th 2008 by kon5518
For better gas mileage, there are a number of tips and tactics we can employ. There’s no reason why you should waste all that money when it’s so easy to improve gas mileage. Here’s an easy better gas mileage tip that very few people read more
Attitude, Behavior and Brand Loyalty
Branding Strategy Insider | July 11th 2008 by Derrick Daye
Allan L. Baldinger and Joel Robinson of The NPD Group conducted a major study to better understand the link between attitude and behavior in brand loyalty. They found the following: • The larger the brand, the larger the group of... read more
One-Night Stands: Not the Love Brands Need
Branding Strategy Insider | July 8th 2008 by Derrick Daye
Consider, for a moment, how many people you have ever had sexual intercourse with. Now compare that figure with the number of people you have been in love with. Really in love. So in love that you could not live... read more
Question: Why Would Brands Sell Logo'd Items?
Ask Jason Marketing | July 5th 2008 by Jason J Noble
Seems a little silly when you think about it. A brand like Polo or Hilfiger is valuable and has built an image. Why would they sell a cap with just their giant logo on it? Money and more money! First they get to earn money on the sale, capitalizing o read more
Help Desk: Why Good Experiences are Priceless
A Fish Named Freddy | June 24th 2008 by Claris Networks, LLC
I spoke to a customer service representative today that spoke perfect English. I mean perfect and it reminded me of the old days, days when I could understand the person on the phone tasked with helping me to solve a problem related to a service they read more
Reconnecting with HOG Tales
Northwest Harley Davidson Blog | June 24th 2008 by mac rant
Ah-riding. I know it’s a great way to unwind after a hectic work day. But, why not combine a little riding pleasure while at work during the day? I was enjoying a smoke break at work and reading the HOG Tales Magazine wondering who is behind read more
Screw It, Let’s Get Product Placements
Northwest Harley Davidson Blog | June 18th 2008 by mac rant
You see it all the time…companies involved in cross-promotion or product placement deals for television and/or films. High-tech companies are the worst in pushing products including Apple Computers, which must have a warehouse full of MacBook read more
Thou shalt not commercialize Chocolate
Chocolate Cake Church | June 12th 2008 by Theo Broma
One of our regular church goers showed me this post about Chocolate as a Teaching Tool I have discussed this with other priests, and we agreed that the Chocolatey Mistress would be strongly against commercializing Chocolate or Chocolate Cake in order read more
Dishonesty Drains
Malaysian Women | May 21st 2008 by Malaysian Women
Everytime I pull up Bangsar Village, I resolute to stroll in this very chic shop I absolutely (once) loved. Their designs are updated and trendy, their prices not as friendly but considering shopping in KL can be quite the task for me, I dwelled on t read more
Products in General
Only the Good Stuff | May 18th 2008 by Christine
Are you loyal to brand names? What would it take for you to switch to a different product? I am very loyal to the brands I use. The company’s bad reputation, poor service or low product quality will definitely make me switch to another brand. read more
“We don’t add stuff on…”
BrandBrains | April 29th 2008 by John Federico
“…we build it in.” This is what the MacBook Air should have been. But then, it wouldn’t be the “World’s Thinnest,” would it Steve? Technorati Tags: Apple, MacBook Air, Lenovo X300, ThinkPad, Notebooks, read more
Pope Benedict’s Harley Motorcade
Northwest Harley Davidson Blog | April 17th 2008 by mac rant
In what seems like the year of voting…I’ve been debating with myself over the last couple days whether or not I should write this post and then I saw some news on Harley sales. Obviously, I outvoted myself and wrote it! This week the Pope read more
How to Establish Brand Loyalty and Increase Sales
SpeyerGraphix Branding Blog | April 15th 2008 by Robert Speyer
The human mind is a remarkable thing, but it can also be fooled. Everyday, whether we want to or not, we are bombarded by advertisements and marketing in magazines, on TV, radio, billboards, etc. Almost everywhere we look, we see ads and brands telli read more
10 Years of H.O.G.
Northwest Harley Davidson Blog | April 9th 2008 by mac rant
You might feel that the Harley Owner’s Group (H.O.G.) is just a successful marketing tool which supports the interests of the motorcycle manufacturer. Or you might think it’s about where organized members live out the riding dream. Wh read more
Do travel brands matter to you?
Europe a la Carte Blog | April 2nd 2008 by Karen Bryan
Are you loyal to any travel brands? I began to wonder about this issue as I wrote my post about the citizenM concept hotel for Wandalust today. I suppose I can only answer for myself. My greatest travel brand loyalty probably lies with the Trav read more
Brand Loyalty, China? [Part 1]
Business Consultant. Entrepreneur. People Developer. Asia | March 31st 2008 by Brian Chan
IntroductionThis topic is of interest to me because, like most of my friends in the industry (we are usually most perplexed, if sales & marketing plans are not going well, and exhilarated when sales & marketing plans go well), I expect brand read more
Brand loyalty, China? [Part 2]
Business Consultant. Entrepreneur. People Developer. Asia | March 31st 2008 by Brian Chan
#2 Second Observation: Learn from your top competitors – they are probably doing something rightFrom the many competitors that are competing in the same market space, there are usually a few that manage to achieve brand loyalty. I study them, obser read more
Misplaced brand loyalty
Marketing by Permission | March 17th 2008 by Tim Trent
I needed a new batphone. The battery on my old one has finally given up the ghost, so I went to my local and very helpful Vodafone store, extended my contract and came away with another in a long series of Nokias.I hate mobile phone menus, and I kno read more
Kudos to Amazon’s Kindle Customer Support
BrandBrains | March 4th 2008 by John Federico
I love my Kindle and I’m a big fan of Amazon - even more now after dealing with their Kindle Customer Support folks. My Kindle developed a strange crack on the bottom of the unit where the ports and volume control are located. I called Amazon s read more
We are what we love.
The Brains on Fire blog | February 8th 2008 by Spike Jones
Every year the advertising industry spends millions of dollars to find out how much people like something. But they’ve never stopped to ask what it means to like something in the first place. What’s the difference between like and love? How do we read more
Understanding Our Addiction to Brands
PopAnthropology | January 31st 2008 by Michael Margolis
With recessionary woes on thes mind these days, sound advise says, its time to cut back on those frivolous expenses. That means fewer morning lattes, less dry cleaning, more packed lunches, etc…Or at least that’s the trend as the New York read more
Increasing Brand Loyalty through Relationships
Automotive Search Engine Brand Marketing | January 22nd 2008 by AC Jones
Brand loyalty is essential to any business, and this is especially true for car dealerships. Repeat customers are often the backbone of any auto brand, and when they start to fall away, the company feels the pinch. That’s why the dealer-customer r read more
Brand Loyalty Vs Brand Stickiness
Mark the Market | December 9th 2007 by Arun Sriram
Marketers in the rural scenario often confuse Brand stickiness with Brand loyalty.Brand loyalty is the consumer's commitment to repurchase the brand and they often help in a lot of positive word of mouth for the brand.Brand stickiness on the other h read more
Commoditization, is it happening to you?
Lee Iwan Accumulated Experience | November 28th 2007 by Lee Iwan
"We are living in an era where there are too many retailers serving too few customers and where there is no longer any brand loyalty or retail loyalty" Kevin Burke, President/CEO. The American Apparel and Footwear Association. From this comment read more
When Brand Loyalty Becomes Brand Stupidity
Cool Quotient | November 20th 2007 by rachel
I'm in the middle of a painful breakup of a long term relationship- actually, to date this was the longest relationship of my adult life. Now, before you go thinking that I'm about to become yet another twittering navel-gazing blogger, I should clar read more
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