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Tag Search Results For 'brand marketing' (96)
We all say the same thing!
find creativity in the world | 23 hours ago
It happens all the time, especially in service businesses. I hear it time and again."We all say the same thing, I offer the best service, customized to my client's needs, the most innovative approach all the while being able manage costs to my clien read more
Favre’s $20 Million Marketing Blog
Automotive Search Engine Brand Marketing | August 15th 2008 by AC Jones
More details are being revealed on ESPN.com regarding the $20 Million marketing package supposedly dangled before Brett Favre by the Green Bay Packers. Recall that I originally wrote on this a couple weeks ago, commenting on how strong your brand mus read more
Shoestring Marketing Strategies
allnaturalwahm | August 14th 2008 by elizabeth ashe
Shoestring Marketing - Online Learning to make a living online is something that most online business owners try to achieve, however it is easier said than done. Most people when starting a online business or any business don’t have the funds i read more
Packers and the Brett Favre Brand
Automotive Search Engine Brand Marketing | July 31st 2008 by AC Jones
You know you have a good Personal Brand when people want to pay you to stop competing. How would you feel if someone wanted to pay you $20M to stop doing what you love? Well, reportedly, that is what the Green Bay Packers have considered putting in t read more
W. is bad branding for Oliver Stone
Automotive Search Engine Brand Marketing | July 28th 2008 by AC Jones
So Oliver Stone is releasing another flick, this one titled, “W.” Guess what it’s about… Well, apparently, in Stone’s words, the film asks: “How did Bush go from being an alcoholic bum to the most powerful figure i read more
Scads: The Difference Between Deception And Effective Marketing
Pay Per Click Journal | July 27th 2008 by Brick Marketing
Here’s an interesting read on a bad, bad practice that has come to be called “scads”. It stands for scam ads. In a nutshell, the practice involves taking a brand name and bidding on it as a keyword then writing an ad that entices se read more
Calling all sponsors to be authentic!
find creativity in the world | July 26th 2008
I attended this festival last night, opening night. The title sponsor, Rogers, had their vice president of marketing make a welcome speech.Rogers Communications is a national company that reaches far into every community in Canada, both geographical read more
PickensPlan - Saving America with Alternative Energy Sources
Automotive Search Engine Brand Marketing | July 23rd 2008 by AC Jones
A couple weeks ago there was an ad on television of a Texas gentleman by the name of T. Boone Pickens. It was a good ad on the subject of Alternative Energy Sources. It started off with sound bits and slow-moving imagery of presidential candidates Jo read more
Interactive Marketing: A Friend of Brands?
Branding Strategy Insider | July 21st 2008 by Derrick Daye
A+b+c> 3a or 3b or 3c. It is the formula that explains why integrated marketing is such an important concept. Rather than spend their total budget on advertising, for example, marketers should spread it across a range of channels that... read more
Marketing Lessons at the A2 Art Fair
Out of the Fog Marketing | July 21st 2008 by Clarity Quest Marketing
I took some time off last week to check out our famed "Ann Arbor Art Fair". Among the literally hundreds of jewelry booths, one in particular stood out. This jewelry maker from Montana actually took the time to brand each one of her pieces with so read more
What is Your Brand Promise?
Albina Rose | July 21st 2008 by Sylvie
Do you have a brand promise? Several months ago, an online discussion in a group I belong to brought this subject up and I had honestly, never thought of it. But this discussion made me think long and hard. Now I understand how important it is to hav read more
Bill Kurtis Finds the Internet
Automotive Search Engine Brand Marketing | July 17th 2008 by AC Jones
There is a subtlety in this AT&T ad with Bill Kurtis “finding the Internet” on a deserted island with an Amelia Earhadt plane replica in the back drop. See if you can identify it. Notice when he shows his laptop screen that you see M read more
From Commodity to Brand and Back Again
Branding Strategy Insider | July 16th 2008 by Derrick Daye
When I teach a class on brand management I always begin with a continuum. It's a continuum that starts with the most generic of generic forms - the commodity - and ends with that most unique and specific of things... read more
Developing your brand: Where to start
find creativity in the world | July 9th 2008
ResourceNation, an online business resource center targeted to entrepreneurs recently launched a blog where I'll be contributing regularly on brand strategy. My first post is the first in a three-part series on where to start when developing a brand. read more
Pinhead or Patriot?
Automotive Search Engine Brand Marketing | July 8th 2008 by AC Jones
One of my favorite brands today is the Bill O’Reilly brand. This guy sets new precedents in numerous areas: 1. What it means to be a True American 2. Journalistic Integrity 3. Knows how to keep it real 4. Personal Branding 5. Corporate Loyalty read more
Barcamp
Discuss On Brand | July 3rd 2008
…probably the first thought that came to your mind are these words: Legal, lawyer, case, young lawyers, more law stuff, boring, dead place, intellectuals … unfortunately it is not … it’s kinda like a Web2.0 thing in the phys read more
Rule of ___ above ___
Discuss On Brand | July 1st 2008
The American embassy today put a nice phrase pertaining to recent Sodomy charges against Anwar Ibrahim, the current de facto opposition leader in Malaysia. The phrase is the need for Rule of Law Above Politics. I like to borrow the phrase and lay dow read more
How to Generate Free Website Traffic Forever
Intelligent Marketing by Ontarian Hawkins | June 29th 2008 by Ontarian
[audio http://www.utterz.com/utts/02/0254bfd02bfad01d30e544fa5146bf66.mp3] http://www.webinarsgonewild.com/ Are you struggling with flooding your website with traffic? Mobile post sent by OntarianHawkins using Utterz. Replies. read more
Target Marketing and Greater Profitability
Branding Strategy Insider | June 28th 2008 by Derrick Daye
When I talk to marketing managers, their market segmentation study is usually one of the greatest sources of professional satisfaction. But my next question usually brings the conversation to a standstill. 'And which of these segments are you targeti read more
Quiet Confidence
find creativity in the world | June 27th 2008
Quiet confidence captures the attention of a room when it enters. Quiet confidence is humble, articulate, confident yet not arrogant. It is pleasing and attractive. Quiet confidence is aspirational. From Larry Barnett, Ph.D. website: It is not ar read more
Are you a slasher?
find creativity in the world | June 23rd 2008
Blogger Carmina Perez of Mogulette-in-the-Making asked me to write a guest blog on branding for entrepreneurs posted here. The posting is geared to very new entrepreneurs but is equally fitting for established brands renewing their positioning in t read more
A Brand: start with one word
find creativity in the world | June 16th 2008
On a recent project I was brought in after several failed attempts to revitalize the brand for a 100-year old company. The last effort had centered messaging around worldly, exciting and fun. The problem was that nothing about the company was world read more
No Title
Intelligent Marketing by Ontarian Hawkins | June 15th 2008 by Ontarian
[audio http://www.utterz.com/utts/7d/7d862feea344493ff7a12079ccefcb6d.mp3] Mobile post sent by OntarianHawkins using Utterz. Replies. mp3 addthis_url = 'http%3A%2F%2Fmagicalmarketing.net%2Fintelligentbusiness%2Fblogroll%2 read more
Avatar or Flesh and Blood? Marketing in the Age of the Second Sel…
Dusan Writer's Metaverse | June 6th 2008
As people increasingly turn to virtual worlds to create identities, it becomes increasingly difficult for marketers to determine who it is they need to market their products: an avatar, or the person behind the avatar? An article at iMedia Connection read more
Free Home Based Business MLM Training Success
Intelligent Marketing by Ontarian Hawkins | June 4th 2008 by Ontarian
[audio http://www.utterz.com/utts/9d/9d8d3f3406eda21c06541dbf75e47c07.mp3] Mobile post sent by OntarianHawkins using Utterz. Replies. mp3 addthis_url = 'http%3A%2F%2Fmagicalmarketing.net%2Fintelligentbusiness%2Fblogroll%2 read more
Rich history
find creativity in the world | June 4th 2008
For the first time in 25 years, I, an American-born Canadian, am actually going to register to vote in the election this November. The Obama campaign is a ground-breaking moment, a moment in history that will be remembered and that is as significant read more
The trickle effect in new and used car sales
Automotive Search Engine Brand Marketing | June 4th 2008 by AC Jones
The meat of this article by Arianne Walker in Online Automotive Review is iterated in the final paragraph: Even though OEMs and dealers have been shifting their marketing budgets online, the data shows that most should probably be accelerating that t read more
Eliminating Failure in Your Network MLM Business
Intelligent Marketing by Ontarian Hawkins | June 3rd 2008 by Ontarian
[audio http://www.utterz.com/utts/7b/7b5f84e9069efdd8595059e3395fb154.mp3] Mobile post sent by OntarianHawkins using Utterz. Replies. mp3 addthis_url = 'http%3A%2F%2Fmagicalmarketing.net%2Fintelligentbusiness%2Fblogroll%2 read more
MINI Cooper Ban Boredom: Smart Viral Concept
Viral Blog | May 23rd 2008 by Paul van Veenendaal
Much of the traditional advertising does not connect on emotional or visceral levels with screenagers and young adult market segments. The Mini Ban Boredom viral campaign brings a new type of competitive intelligence to brand marketing: certainty a s read more
M&M Faces New Marketing Strategy
Going Like Sixty | May 22nd 2008 by Sixty
Is it just me, or is M&M/Mars just totally gone nutso? They announced today one can special order M&M’s with a face imprinted on each piece of delightful candy coating. I understand vanity M&M’s with corporate logos, havin read more
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