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Easy Tips That Explain How E Commerce Works
Marketer's Daily | December 13th 2009 by Gary Gross
It’s not difficult to explain how e commerce works. E commerce is simply the... [[ This is a content summary only. Visit my website f read more
Real Estate Managers Agree to Building Energy Use Label
Clean Energy Leader | December 11th 2009
Major real estate firms have signed up for a pilot program that would help building owners, prospective tenants and buyers ascertain the energy efficiency of a building. The Building Energy Quotient program – Building EQ for short – is ad read more
Your Introduction To E Commerce
Marketer's Daily | December 4th 2009 by Gary Gross
This introduction to e commerce will help you understand the different types of e... [[ This is a content summary only. Visit my website for read more
Cape Wind Project Energized by PPA with National Grid
Clean Energy Leader | December 4th 2009
Cape Wind and National Grid have entered into negotiations for an agreement to purchase electricity generated by the proposed offshore wind project in Nantucket Sound, reports The Cape Codder. It is expected that the power purchase agreement (PPA) w read more
Sodexo Targets 14 Areas for Supply Chain Sustainability
Clean Energy Leader | December 4th 2009
Building on environmental projects at customer locations over the past year that have yielded water and energy savings, Sodexo Inc. has unveiled the company’s “The Better Tomorrow Plan” initiative aimed at improving its customers read more
Study: How Are B2Bs Using Social Media
Small Business Trends | November 25th 2009 by small biz
Earlier this month we told you about the Business.com study that looked at how business professionals were using social media. Well, a newly released 58-page companion report attempts to evaluate the same results from the perspective of business-to-b read more
Construction Firm Adding Wind, Solar to Demonstrate Possibilities…
Clean Energy Leader | November 23rd 2009
A.L. Huber, an Overland Park, Ks.-based construction company, has added a 5 kilowatt wind turbine to demonstrate the feasibility of such projects to customers. In the project, A.L. Huber has partnered with architectural firm Burns & McDonnell. Th read more
New B2B Social Media Benchmarking Study Released
Business.com's B2B Online Marketing Blog | November 16th 2009 by Ben Hanna
Want to know if social media is relevant for B2B companies? What about the top social media resources used by people in the Healthcare or Financial Services industries (just to name a few)? Or how B2B and B2C companies differ in the types of social read more
Basic Social Media Strategy Part 2
Imagine Your Reality | November 16th 2009 by Taylor Ellwood
In the first post in this series I focused on the need to identify your audience as a key component of developing your social media strategy. In this post we focus on the next component, which is identifying what business model you fall into. By busi read more
U.S. Foodservice-Atlanta Fuels Fleet with Biodiesel
Clean Energy Leader | November 12th 2009
U.S. Foodservice-Atlanta claims it is the first major foodservice distributor in Georgia to fuel its entire delivery fleet with biodiesel. The distributor is using B5 fuel, a 5-percent blend of diesel made from vegetable oils, animal fats or recycled read more
BtoB Custom Media / Custom Publishing Special Report
Content Marketing Revolution | October 29th 2009 by Joe Pulizzi
BtoB Magazine just did an outstanding custom media special report for business-to-business brands. Here's an overview of the special report. Media, Agencies Battle to be Kings of Content: Publishers, advertising agencies, direct firms, pr firms read more
Verizon Chases Network Efficiency Via Thermal Modeling
Clean Energy Leader | October 27th 2009
Verizon is requiring its hardware suppliers to use thermal modeling when designing circuit boards and cabinets for its network equipment. The goal is to improve operating efficiency by minimizing heat generation that impairs performance and requires read more
Supply Chain Needs to Measure Carbon Footprint
Clean Energy Leader | October 27th 2009
Peter Graf, Chief Sustainability Officer for SAP, discusses how companies in the business services sector can exploit developing market opportunities by helping customers measure and trim the carbon footprint. Because small and large companies are i read more
Jones Lang LaSalle Puts All Properties in Energy Star Program
Clean Energy Leader | October 27th 2009
Jones Lang LaSalle has become the first major real estate service firm to enroll 100 percent of its managed property in the EPA’s Energy Star program. The company’s portfolio includes 330 office buildings in 106 U.S. cities, according to read more
Hold On to Your Tweets!
TweetYourBlog | October 23rd 2009 by MyBlog2U
Truth in the business world is that competitors are always looking to steal your tweets, and many tweets are on the lookout for a better deal. As it's a great deal more expensive to acquire new tweets than to retain them, an effective tw read more
Sodexo Helps Customers Cut Energy, Water Consumption
Clean Energy Leader | October 23rd 2009
Sodexo, an integrated facilities management services company, has outlined several key environmental projects at customer locations in its North America 2008-2009 Corporate Citizenship Report (PDF) that have yielded significant water and energy savin read more
‘Green’ Building Retrofits To Be 20-30% of Commercial Project…
Clean Energy Leader | October 23rd 2009
Green building currently accounts for five to nine percent of the retrofit and renovation market activity by value, which equates to a $2 billion to $4 billion marketplace for major projects, according to a new report from McGraw-Hill Construction. B read more
Asda Adopting Own Version Wal-Mart’s Packaging Scorecard
Clean Energy Leader | October 23rd 2009
Asda, the UK subsidiary of Wal-Mart Stores Inc., next year will introduce a packaging scorecard similar to what Wal-Mart has been using. The goal is to have suppliers reduce packaging and increase recycling. Asda has put together a “sustainable read more
IBM Delves Into Supply Chain Evaluation
Clean Energy Leader | October 20th 2009
IBM is launching a new consulting service to capitalize on the growth market in companies attempting to evaluate various environmental metrics about their suppliers. The company has developed a suite of methods to collect, manage and analyze supply c read more
CSC Targets 30% Energy Reduction
Clean Energy Leader | October 19th 2009
CSC, a global IT services provider, has taken steps over the past year to ensure a sustainable environment by focusing on programs such as energy reduction, waste management, and IT equipment reuse and recycling, according to the firm’s annual read more
Intelligent Lighting Controls Deliver ROI in 3 Years
Clean Energy Leader | October 16th 2009
More building owners and managers are considering intelligent lighting systems to cut energy use because lighting, on average, accounts for approximately one-quarter of a building’s overall electricity use, rivaled only by HVAC and office equip read more
Renewables More Viable at Commercial Buildings After DC Power Sta…
Clean Energy Leader | October 14th 2009
Businesses are now able to more easily adopt renewable energy sources and energy-saving devices with the introduction of the first DC power standard for commercial buildings. The standard provides requirements for energy-efficiency improvements and i read more
Thales Cuts Energy Use 10%, CO2 Emissions 4%
Clean Energy Leader | October 14th 2009
By using cleaner energy and employee’s efforts to reduce energy consumption, Thales has achieved a ten percent reduction in fossil fuel consumption and a 3.8 percent decrease in energy-related CO2 emissions from buildings in 2008, according to read more
Enterprise Social Media and Online Community Have a Long Way to G…
Half Rose Blog | October 14th 2009 by Matthew Rosenhaft
I get a lot of industry articles and reports emailed to me… a lot… I think it is a reflection of the interest that is being generated around the discussions that we have on how to apply social media to business. Some of this has been docu read more
There Is Revenue in Social Media
Brain Vibe | September 21st 2009 by Michele Goetz
Right now the value of a social network is tied to ad dollars. Facebook allows you to place ads. LinkedIn charges for job postings. Blogs have ad text and banners. Ad dollars is what is making social media go round. The notion that social m read more
B2B Social Media: Got Your Toe Wet, Now It’s Time to Swim
Brain Vibe | September 7th 2009 by Michele Goetz
You tweet, blog, have a Facebook page, and created a Ning community. That’s great. Nice first step. Now what? The great thing about social media is that the barrier to entry is not the platform any longer. You have the ability to test d read more
The Importance of Speaking with One Voice
On Brands | September 4th 2009 by David Cameron
Expectations are the essence of branding. But the strength of your brand relies in large part on consistency. So says Bob Lamons, distinguished B2B marketing and advertising veteran and author of The Case For B2B Branding: Pulling Away from the Busin read more
B2B Social Media: The Silent Majority Opportunity
Brain Vibe | September 1st 2009 by Michele Goetz
There is a huge silent majority out there. Are you speaking to them? I think you should. This has been an issue with social media in B2B that I keep coming back to. There are those of us that produce content, those that comment, those that shar read more
United We Fall
Business Media Blog | August 5th 2009
You could argue that UBM has done a lot of things right. It has invested judiciouslyin some online,it has reduced its dependence on print and has a substantial events business. Even so,Operating profit from print magazines dropped 77.9 per cent in th read more
MARKETING AUDIT
New Jersey Marketing, Advertising and Public Relations | July 15th 2009 by NRago
How long has it been since your company did a marketing audit? The marketing audit process can help your company analysis and evaluate your approaches, activities, aims and results achieved. While the process can take time, the results can reveal read more
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