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Tag Search Results For 'conjoint' (2)
Conjoint & Discrete Choice
The Information Advantage | July 22nd 2008 by Tom H. C. Anderson
This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say. Made me wonder what proportion of market researchers have ever conducted a conjoint, read more
Marketing Research
Marketing with Hari - product, price, place, promotion, adve… | October 19th 2007 by Hari Vasilev
Managers need information in order to introduce products and services that create value in the mind of the customer. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next read more
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