Search Blogs

Post Tags

wm009

Copywriting, Persuasion and Active Verbs

How to Make Cash Online | October 10th 2009

This sums up my week of work on my product (which still isn’t ready for launch yet). I made the huge mistake of doing research on copywriting and seeing if there was anything I could pick up on. I found too much. So I’m in the state of editin read more

mktdocdon

Negative Words Elicit Desired Response

Marketing DR | October 9th 2009 by Don Roy

Creating copy that elicits the desired response from consumers has been a challenge for advertisers for as long as there has been advertising. What are the magic words that move message recipients to take action? If only it were that easy; there are read more

cwcrawford

Healthy vs. Healthful

Business Writing Today | October 9th 2009 by Charles Crawford

Our language changes constantly.  Over time, the difference between similar words becomes blurred and finally they come to mean the same thing.  The distinction is gone and the language suffers another loss.  Such is the case with “healthy&# read more

One Big Way to Avoid a Headline Fail

Copyblogger | October 9th 2009

The other day, we published a headline that failed. It happens to everyone, even those of us who consider headline writing to be a primary skill. In this post, I’ll show you one way to avoid a headline fail when using one of the more powerful head read more

MisterMoneyWeb

Seo Copywriting 2.0 e Web 2.0

Guadagnare con Internet Misterguadagnoweb | October 9th 2009

Il Web è cambiato. Stiamo assistendo all’ evoluzione del Web da 1.0 a 2.0. Cosa cambia per le imprese o aziende? - Web 2.0, per le net-companies, significa un diverso modo di approcciare la Rete, rispetto agli eccessi del 2000, che, sebbene read more

BriarCopywriting

How to Appeal to Your Readers

Freelance Copywriters Blog | October 9th 2009 by sally ormond

Me, me, me, me. I just thought I’d give you a bit of a clue as to what your reader is most concerned about when they are reading your copy. Whatever you are trying to sell, your reader will only want to know what’s in it for them. It̵ read more

WebsiteWizard

Copywriting – A Stealth Marketing Weapon

Effective Marketing For Newbies | October 9th 2009 by David Watson

For many people, copywriting is a “black art” that can only be done by copywriting professionals. Actually, almost anyone can easily write compelling salescopy quickly. By following a simple strategy, and a few rules, you can easily pro read more

tomalbrighton

No USP? No problem

ABC Copywriting Blog | October 9th 2009 by Tom Albrighton

Companies sometimes try too hard to find and exploit a USP. You can still market effectively without one, so relax if there's no obvious candidate. read more

adamtaha

How To Add Magic To Your Ezines And Article Writing..

How To Promote You Business Online | October 8th 2009 by adamtaha

Once, a wise and elderly monk and a student were walkin through the countryside. They came to a raging river and saw there a young woman who was afraid to cross.The elderly wise monk took her upon his shoulders and carried her across. She thanked him read more

ChichesterDesign

Chichester Design gets poetic

Chichester Design Blog | October 8th 2009

I heard on the grape vine that it’s National Poetry Day, so here goes nothing…   There once was an agency based South Coast Dealing with web marketing, design and a whole host They were Ben, Jeremy, Simon and Kate With projects on budget read more

vedainfo

Bad Content Development Is Like Water For Chocolate

The Veda Informatics WeBLog | October 8th 2009 by Veda Informatics

While there are a gamut of content development service providers out there, how many times have you spend money, effort and time soul-searching to develop your company’s website only to find out that the reason your website does not appeal to y read more

jrotman

Engaging the EVERYMAN: Copy and Content Mistakes 600 Years Later

Word Bang | October 8th 2009 by J Rotman

Six years ago this forum conversation–Turning Corporate Speak into Useful Web Copy– took place on Webmasterworld. SIX YEARS AGO– akin to 100 in Internet years. Technology has tripped right along, website designs and infrastructures read more

kmcarthur

New FTC Guidelines – Testimonials and Affiliate Marketing

Ken McArthur's Marketing Thoughts Blog | October 8th 2009 by Ken McArthur

The FTC has issued new rules regarding the use of testimonials. read more

Don’t Tell Anyone

Copyblogger | October 7th 2009

Next week, we’re launching a free email newsletter called “Internet Marketing for Smart People.” At BlogWorld in Las Vegas on the 15th of October (that’s Thursday of next week folks, but you can still get 20% off with the cod read more

tagliaerbe

Come scrivere in mezzo alla confusione

Tagliablog | October 7th 2009 by Davide Pozzi

Una regola per essere più produttivi (e veloci) nella scrittura è quella di eliminare ogni più piccola distrazione, ogni pausa, ogni fastidio che possa distrarre durante la stesura del pezzo. Di conseguenza la tecnica è quella di scrivere senza s read more

homeschoolbiz

The 7 Hottest Copywriting Words

Homeschool Entrepreneur | October 7th 2009 by Debbie Maubach

“Top 7 Attention-Grabbing Words to Help You Attract Clients” was an email title by Tammi Metzler that certainly got my attention and obviously got yours, too. Tammi Metzler started a company called Write Associate and offers website design along read more

GIIW

Don’t even think about writing for the web

Get It In Writing | October 7th 2009 by Allison Nazarian

So in the last post I talked about my recent website research project and all the bad websites I ran into throughout the process. And it got me thinking. What websites really need is better copy. And I don’t say that because I’m a writer. The read more

drsuccess

Breaking This Copywriting Rule Boosts Profits

The Michel Fortin Blog | October 7th 2009 by Michel Fortin

The other day I was asked the following question: “Should I use active or passive voice in sales copy?” My answer may surprise you. The premise behind this question is simple. Traditional rules of good writing state that we should use active voic read more

guidonussbaum

Open Question: Need ideas for a company name?

Internet Marketing Strategies | October 7th 2009 by Guido Nussbaum

I need suggestions for a profile/company name for a company that offers non-attorney legal services AND professional writing, copywriting, web content, etc. Needs to somehow incorporate both concepts - something like Business Consultants & Copy read more

Do Your Readers Secretly Think You’re a Liar?

Copyblogger | October 7th 2009

You might not hear it, but your readers might be saying it. To themselves and to one another, they’re reading what you have to say and shouting “Liar!” It’s not because you’ve stretched the truth, because you don’t care, or because you go read more

Lostjacket

Cult of the Obvious

The Lost Jacket | October 7th 2009 by Stuart Foster

I blame this on Seth Godin. Somewhere along the line it became cool to write short posts about nothing. Wrapped in vague philosophy and having little actual substance (not even opinion) these articles have started to slowly take over the blogosphere. read more

TheWordWell

Copywriters always look on the bright side of life

Copy Break | October 7th 2009 by Nikki Cooke

If you’ve ever laughed your way through the incomparable ‘Monty Python’s Life of Brian,’ you’ll recognise Eric Idle’s song asking us to ‘Always look on the bright side of life.’  No doubt you’ll be whistling along to it too, now I read more

GailTM

7 Step Article Submission Action Plan

PLR-Health-Wizard | October 7th 2009 by Gail

Article submission doesn’t have to be difficult and it is DEFINITELY worth the effort.  Here’s my seven step plan: Seven Step Action Plan: 1. Do your keyword research – find a long tail term that you can rank for in the search engi read more

elber449

Dirk en David zeggen sorry

Rob Elbers Reclame & Communicatie | October 7th 2009 by Rob Elbers

Nog niet zo heel lang geleden hoorde je er als fabrikant niet bij als je geen producten terug haalde uit de markt. Ongeacht of het ging om babyvoeding of automobielen, je was altijd verzekerd van flink veel media-aandacht. Je plaatste eerst een waa read more

BriarCopywriting

Write What You Want, How You Want

Freelance Copywriters Blog | October 7th 2009 by sally ormond

I first discovered my tendency to worry too much about what other people thought about my writing when I wrote fiction. I was so hung up fretting about what people would think if I wrote a certain way or about a certain subject, I was beginning to st read more

BriarCopywriting

A Great Copywriting Tool

Freelance Copywriters Blog | October 7th 2009 by sally ormond

Guess what? FreelanceCopywritersBlog has done it again. It has been listed by ReliableWriters as one of the best 73 resources for online freelance writers as an “Excellent blog with tips to make you a better writer. Topics generally focused on read more

angelabooth

Copywriting: What’s the Most Important Part of Your Sales Lette…

Writing Hacker: Writing Skills for Writers | October 6th 2009 by angelabooth

What’s the most important part of a sales letter? Whether you’re a copywriter who’s writing direct mail, or a web promotion, you may be convinced that it’s the headline. Not so. Copywriting is both a craft, and an art, which y read more

ICOM

Five Ways to Make Your Website Copy Interesting

Searched Designed Developed | October 6th 2009

If your business provides a great service for great prices but is in a particularly dry field, it can be difficult to make your website copy interesting to visitors. For instance, say you offer the best imaginable ready mix concrete for the cheapest read more

andyebon

Is wedding industry print media REALLY on the decline?

The Wedding Marketing Blog | October 6th 2009 by Andy Ebon

I thought it wise to step back and analyze the prospects of wedding industry print media and how the local wedding business is affected. read more

morenihce

Fresh and meaningful web content makes visitors stick around

Affiliate Marketing Blog | October 6th 2009

Web content should be updated regularly and related to your site's overall purpose, rather than appear as nothing more than a collection of links to other websites, IT specialists have reaffirmed. Regarding your homepage, content should be kept b read more