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Pepsi Is Social
Marketing Conversation | December 26th 2009 by Chris Abraham
Pepsi is going to invest $20 million in social media outreach and leave the Super Bowl behind. On January 13, Pepsi will launch their programme called ‘The Pepsi Refresh Project‘. People can contribute by naming a project in their community that read more
PR News and PRWeb Study Shows Big Shift in PR Pros’ Perceptions…
India PR Diary | December 14th 2009 by Madan Bahal
While the press release is still considered a key vehicle for delivering news to the media, PR professionals are finding that digital delivery has changed their role as a communications tactic, according to a new PR News / PRWeb study on the percepti read more
Latin American Internet Usage Country-By-Country
Marketing Conversation | December 9th 2009 by Chris Abraham
I am fascinated in how successful Abraham Harrison has been in our blogger outreach and digital PR campaigns in Latin America, including the Spanish and Portuguese-speaking worlds of Central America, South America, Brazil, and Mexico. While my team read more
Presentation: Mixing traditional and digital PR
Views from the pioneers of bespoke communications | December 7th 2009 by Paratus Communications
Paratus consultant Adam Vincenzini is giving a talk today at the University of Hertfordshire about the changes in PR, especially from a social media perspective.Below is the presentation he's giving if you're interested in taking a look.NOTE: there a read more
FTC Guides: Bloggers react, offer advice for brands
360 Days in a PR Life | November 30th 2009 by eliciab35
Blogland will be buzzing tomorrow as the new FTC Guides take effect, clarifying rules for disclosure of material relationships between bloggers and brands. We talked to blogger members of our MomSquad to get their reaction to the guidelines – wha read more
Should you improvise on Twitter?
77Lab: European Online Marketing Blog | November 23rd 2009 by 77Lab
Can you summarize a business strategy in 140 characters? Do business strategies always have to be long and complex? Well, it seems to be the new way to pitch to consumers as well as doing digital PR. The micro-blogging site is becoming a reference no read more
Sysomos Heartbeat 2.0 released
Social Media | November 19th 2009
It’s a shiny, real-time monitoring and metrics tool for social Web Back in May, I wrote about a demo presentation I had received from Sysomos and called their new technology alien technology, because it looked like the kind of cool stuff you see in read more
M2Moms “Brands & Blogs” Podcast
360 Days in a PR Life | November 16th 2009 by eliciab35
I had the pleasure of moderating an informative panel of leading brands and bloggers in the parenting space at last month’s Marketing 2 Moms conference. We’ve edited the two-hour session down to a 13-minute podcast, packed with tips and insight read more
Why Use Social Media For Public Relations
Online Poker | November 16th 2009
Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak read more
Digital-PR: Il nuovo potere dei consumatori sul web
Tecnologia Italia - Blog per l'Innovazione d'Impresa | November 16th 2009 by interimpresa
Si è svolto a Roma, mercoledì 11 novembre, la seconda edizione de “Il nuovo potere dei consumatori sul web”, appuntamento che Digital PR (agenzia storica di relazioni pubbliche online del gruppo Hill & Knowlton) riserva alla riflessione su read more
5 Years of Firefox Community
Marketing Conversation | November 11th 2009 by Chris Abraham
Five years of a community building something great. Open source projects like Firefox are a form of social media as well. Free speech in the form of code and logic. We’ve all seen the powerful and graceful applications that come from the min read more
Who blogged first: GM or Microsoft. The Answer? Neither.
360 Days in a PR Life | November 10th 2009 by eliciab35
Following the landmark research reveal on 2008 social media adoption trends by Dr. Nora Barnes at last Friday’s Society for New Communications Research Symposium SNCR.com, I floated a question that richoted around the room like a bullet. Very s read more
Charities School Business and Academia on Social Media
360 Days in a PR Life | November 9th 2009 by eliciab35
Research doesn’t easily wow me, but this particular study did. I’m referring to the research presented by Dr. Nora Barnes from The University of Massachusetts Dartmouth at last Friday’s SNCR conference in Cambridge, MA. Her stud read more
Brands That Inform (Via Social Media)
360 Days in a PR Life | November 4th 2009 by eliciab35
Consumers want brands to help them stay informed. And with people often times defining themselves by the brands they buy, companies should be doing more than just providing a product or service. By educating consumers about topics surrounding a brand read more
Squirrels Endorse Abraham Harrison
Marketing Conversation | November 4th 2009 by Chris Abraham
We suggested that they keep the fuzzy tails. ;) Abraham Harrison llc Related PostsIs Abraham Harrison the Next Amanda Chapel?Abraham & Harrison of Abraham HarrisonBlog Categories as FolksonomyMark Harrison Interviewed About Abraham Harrison LL read more
Squirrels Endorse Abraham Harrison Digital PR
Because the Medium is the Message | November 4th 2009 by Chris Abraham
It’s a true fact, the carrot and stick don’t work
Marketing Conversation | November 2nd 2009 by Chris Abraham
Daniel Pink makes a very compelling argument for a change in the way we should look at motivation. Studies show that offering more money, gifts, and other extrinsic rewards can’t compare to offering the intrinsic rewards of autonomy and a sense read more
Tips for Pitching Bloggers – Social Media PR
Indian Social Media | October 28th 2009 by bhanuprakash
Bloggers can yield a great amount of influence with their readers. If you are looking to do Online PR, you have to learn to pitch Bloggers correctly. Just like journalists, they are constantly bombarded by requests. Yours has to stand out – for read more
Marketing to Moms: “The Shift Has Happened”
360 Days in a PR Life | October 22nd 2009 by eliciab35
The key take-away for me at this week’s Marketing to Moms conference was about story-telling. Not story-telling by advertisers or PR people - not the campaigns and messages that are pushed out. I’m talking about the stories created by t read more
Book Review: Putting the Public Back in Public Relations
Online Poker | October 21st 2009
When Brian Solis asked me to do a review of Putting the Public Back in Public Relations, the book he and Deidre Breakenridge published earlier this year, it didn’t take a second to say yes. Putting that decision into action took a little long read more
Digital PR Social Media Workshop Chicago
Wired PR Works by Barbara Rozgonyi | October 21st 2009 by Barbara Rozgonyi
Looking for a workshop on how to hone your digital PR and social media skills? I’m teaching one on October 27. Here’s the event description. Register for DIY Digital PR Social Media Workshop. “Ingredient X: Top Secret Digital Fuel read more
How to make news in the digital era
Social Media | October 12th 2009
In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working toward guiding the industry toward success in new new media. Some interesting book read more
Making News in the Digital Era by David Henderson
Marketing Conversation | October 12th 2009 by Chris Abraham
In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working towards guiding the industry towards success in new new media. Some interesting b read more
Reputation Disaster Training Simulation Game
Marketing Conversation | October 5th 2009 by Chris Abraham
I posted this on my personal site earlier today. It’s been retweeted by a few marketing bloggers so I thought it deserves some space here on Marketing Conversation as well: Reputation Disaster Training Simulation is a game used to introduce p read more
CIPR Northern Conference
The Opposite Direction | October 4th 2009 by Robin Wilson
I'm looking forward to speaking at the CIPR Northern Conference on Tuesday. I'm doing a session on evaluating online PR and social media. Although I must admit I'm even more nervous than usual when I look at who else is speaking - Alistair Campbell. read more
Ideas for a New Marketing World: Day 61
Ideas in Motion | September 30th 2009
Buzz is a vital element of digital PR, however that’s just half the equation. The other half is relationships, something the web lets you form organically over long periods of time. Buzz is the first step, the introduction, the way to get on the read more
It pays to be quick sometimes when it comes to sex
The Red Rocket | September 25th 2009 by Phil Szomszor
OK, OK, so I went with an attention-grabbing headline… This week has been a classic PR example of how getting a story out first can make all the difference to the end results. We’ve been working with Lloydspharmacy on a sexual health camp read more
Genius Tesco Jedi response
The Opposite Direction | September 21st 2009 by Robin Wilson
This must be one of my favourite PR responses of all time:The founder of the Jedi religion on earth gets kicked out of Tesco for wearing his hood up. He creates a stink about being persecuted for his beliefs. Tesco's respond as per below:Tesco said: read more
Is Your PR Agency SEO & Social Media Savvy?
Online Poker | September 14th 2009
[Note from Lee: The PR industry is in a state of flux with changes in the print industry, citizen journalism and the social web. Consumer behaviors with information discovery, consumption and sharing have been significantly affected by the dramatic read more
Why corporate blogging is like selling uncut cocaine
Social Media | September 11th 2009
Or, why your company should tell its own story before letting others cut it up My company, Spark Media Solutions, is based on the premise that every business has the capability of being its own media network. Given the endless tools for cheap to free read more
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