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The Age of Conversation: A Great Porcupine Read
Zebra Bites - A blog about qualitative research | September 21st 2008 by Katie Harris
Today’s porcupine book is a shaping and defining must read for anyone interested in, well, the age of conversation! Get inspired.Title: The Age of conversation: 100 voices. 1 conversationEditors: Gavin Heaton and Drew McLellanAnd the next editio read more
You need to read this book: Get Content. Get Customers.
The Really Practical Marketing Company | September 15th 2008 by Mark Nagurski
Joe Pulizzi and Newt Barrett think we’re in the middle of a content revolution. That’s the premise of their new book Get Customers. Get Content. Simply put, potential customers have changed the way they buy. They’re no longer passiv read more
How to Market to Consumers Who Define Themselves By Their Anti-Co…
Gauravonomics Blog | September 5th 2008 by Gaurav Mishra
In a guest post on Drew McLellan’s blog The Marketing Minute, I talk about marketing to consumers who define themselves by their anti-consumerism – An increasing number of consumers are rejecting their roles as consumers and refusing to d read more
The Curse of Weblebrity
Servant of Chaos | September 1st 2008 by Gavin Heaton
You know him. You have seen him across the crowded conference room floor. He looks just like he does online, except perhaps, more "real". Slightly older. Shorter. Younger than you expected. Taller. His voice is familiar, comfortable. After all, you.. read more
Need a guest blogger for your blog?
The Really Practical Marketing Company | July 19th 2008 by Mark Nagurski
Drew McLellan invited me to put together a guest post which ran yesterday on his Drew’s Marketing Minute blog. It’s definiately something I enjoyed doing and it opens this blog up to a wider audience as well. Anyway … that got me th read more
On social media
The Really Practical Marketing Company | July 12th 2008 by Mark Nagurski
Something for the weekend: A great interview with Drew McLellan about social media - hype free and useful. read more
2008 Age of Conversation Author List Finalized
SuccessCREEations, Inc. | June 30th 2008 by Chris Cree
Drew McLellan and Gavin Heaton have finalized the list of contributing authors for the 2008 edition of the Age of Conversation. Natural attrition pared down the original list of 275 to 237 finalists. And the list reads like a who’s who of the b read more
Putting People First is Good Business
bizsolutionsplus | June 29th 2008 by Lewis Green
This morning I received a telephone call from a neighbor. It awakened me but I am glad I answered. She had a dilemma. In backing out of her garage, she accidentally knocked her adult son's motorcycle over. Not wanting to be yelled at, instead of awak read more
The ‘pain of action’
The Really Practical Marketing Company | June 26th 2008 by Mark Nagurski
Over on the Small Business Branding blog, Drew McLellan writes about the incentives banks use(d) to get us to move accounts. He rightly points out that the incentive has to be bigger than the pain of moving to make it worthwhile. A free toaster isn&# read more
HEY!!! I Made Me Some Art!!
What Would Dad Say | June 20th 2008 by GL Hoffman
A word or tag cloud is a Web 2.0 thing you see on a lot of blogs, even websites. Basically, it graphically presents the words in a document by relevance, alphabetical order, number of times the word was used, etc. You can read about them here. A wor read more
Nobody cares about you - and why that’s OK
The Really Practical Marketing Company | June 18th 2008 by Mark Nagurski
The more I read from Drew McLellan the more I want to buy him a beer. In a recent post entitled Where in the World is Your Customer?, Drew highlights a common affliction of many businesses: Aren’t-We-Great-itis (AWG for short). AWG is a natural read more
Age of Conversation 2008: More Blogging Brainpower at Your Finger…
Brain Based Biz | June 1st 2008 by Robyn McMaster
If you're curious about why people "don't get" what you're marketing online, you'll soon have an answer... The Age of Conversation: Why People Don't Get It, will be available at Amazon in August. With 275 authors tackling problems you may encounter, read more
Addictomatic Leads to a MyOovooDay Redux
Servant of Chaos | May 20th 2008 by Gavin Heaton
Increasingly I am picking up good links and pointers via Twitter. One of the many people I am "following" sends a message out and it appears on my screen. Sometimes this is immediate (if I happen to be online and... read more
You Can(not) Tell a Book by Its Cover
bizsolutionsplus | April 23rd 2008 by Lewis Green
I recently received the book Beyond Booked Solid by Michael Port. His assistant had asked me via e-mail if I would like a copy for a possible review, and it sounded like a book I might want to share with you, so I replied "yes". When the book arrived read more
Good Thinking and Good Conversation
Servant of Chaos | March 29th 2008 by Gavin Heaton
One of the things that I like about social media is that it compresses the time between thought and action. As soon as you think of an idea, you can test it with an audience. Take Age of Conversation, for... read more
You Can "Get It" with The Age of Conversation 2008
Brain Based Biz | March 26th 2008 by Robyn McMaster
Ever wonder why people don't get it? Hmmm... leaders think differently about leadership, marketing or sales because people are gifted with a unique mix of intelligences... You realize one size doesn't fit all. And there's good news...To gather wi read more
How’s this for Collaboration? 275 Authors!
The Marketing Technology Blog | March 24th 2008 by Douglas Karr
In mid-January, Gavin Heaton and Drew McLellan announced they were ready to take on the sequel to the incredibly successful Age of Conversation. I approached Drew very late in the process on Age of Conversation and, unfortunately, I could not get con read more
Why Don't People Get It?
Servant of Chaos | March 23rd 2008 by Gavin Heaton
Confused Sign Originally uploaded by kudaker Drew McLellan and I had so much fun publishing The Age of Conversation that we thought we'd do it again. This year, though, we took a different approach. We asked the community of authors... read more
My ooVoo Day? It's An Age of Conversation, Baby
Servant of Chaos | February 13th 2008 by Gavin Heaton
After participating in one of the My ooVoo Day sessions with my gracious host, Joseph Jaffe, I hung around to have a chat with Greg Verdino. It was pretty funky seeing the sort of live effects that can be used... read more
Authors -- It's Your Last Chance
Servant of Chaos | February 1st 2008 by Gavin Heaton
Last Chance!!! Originally uploaded by taMz perspECtive The votes are in and Drew is scrutinising the results -- and we will be announcing the focus of the next global, collaborative publishing effort very soon. But in the meantime, if you... read more
Drew and Gavin and the Age of Conversation 2.0
The New Charm School | January 30th 2008 by Jennifer Warwick
In 2007, marketing and tech gurus Drew McLellan (Drew’s Marketing Minute) and Gavin Heaton (Servant of Chaos) got together with more than 100 writers to have a conversation…about conversation. In this age of IMing, texting, emoticons and read more
Age of Conversation for 2008
Idea Sellers | January 30th 2008 by Daniel Sitter
Drew McLellan and Gavin Heath's creative ingenuity have combined to announce the advent of Age of Conversation 2.0 for 2008! Their "carnival of content" is sure to be an exciting compilation and a orthwhile endeavor. The following is their announceme read more
Social Media – Age of Conversation
Enable Usability - If It Ain't Usabile Then It Ain't Working | January 28th 2008 by Kevin Jessop
Following the success of the last Age of Conversation project, the ball has started rolling for the follow-up, Age of Conversation 2. The collaborative commentary on social media and contemporary marketing techniques will feature input from 100 autho read more
The 2nd Age of Conversation
The Engaging Brand | January 28th 2008 by Anna Farmery
As many of you know, I was delighted to be part of the first Age of Conversation with Drew Mclellan and Gavin Heaton. In fact I interviewed them on The Engaging Podcast about the lessons they learned on bringing together... read more
Here is Something To Talk About
Innovation Feeder | January 16th 2008 by tempadventure
Not quite a year ago, two men (one from Sydney and one from Iowa) asked people a question — would they like to write a business book. And over 100 people responded from all over the world … contributing 400 words each to the book Age read more
10 Steps to Happiness Today
bizsolutionsplus | January 7th 2008 by Lewis Green
In Lead With Your Heart, we measure success with a happiness stick: What has your business done or what is it doing to make your customers, employees and communities happy by making lives and the planet better? In today's post, I offer 10 easy steps read more
Newbie Blogging Toolbox
Brain Based Biz | July 24th 2007 by Robyn McMaster
Drew McLellan challenged readers to design a tool box to help new bloggers get started. Here's a gold mine I wish I had access to...Encourage Comments: Christine O'Kelly of Create Business Growth wrote an amazing post to share how Jonathan Phillips b read more
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