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'You're Fucking With The Magic'
Modern Marketing | December 29th 2009
I really enjoyed this Economist review of Ken Auletta's book, 'Googled: The End of the World as We Know It', containing one particularly memorable line that sums up the world view where companies choose to ignore the implications of chang read more
Mashable releases the 5 Big Real Time Web Search Trends of 2009 a…
Jennings Social Media Marketing | December 28th 2009 by Valerie Jennings
Posted By: Valerie Jennings Google and Bing, along with other search engines’ newest “real-time Web search” abilities are incredible. Due to the trending available via Twitter, search engines are able to find new Web and social medi read more
E-Commerce: 10 tips for growing your online sales
Web-Work At Home | December 22nd 2009 by Bill Masson
The formula for attracting traffic to your online store and persuading visitors to click through to your shopping cart comes down to simplicity; In other words, make it easy for your shoppers to do business with you. There are dozens of convenient a read more
Are You Going Beyond Relevancy…Really Taking the Lead?
Online Travel Marketing Journal - Travel Industry Updates &a… | December 18th 2009
The Importance of the Internet to Destinatoin Marketing Organizations, Hotels, Airlines and others in the travel industry is proven. Current research strongly underscores the impact and importance of the internet as the dominant marketing and sale read more
eMarketer: 12 Digital Marketing Predictions for 2010
Online Poker | December 16th 2009
eMarketer is one of the most cited resources for internet marketing trends, so when I received some tasty predictions for 2010, I thought they were too useful to keep to myself. These insights include future monetization models, the effect of transp read more
A Collection of Things Not To Do With Your Landing Page
Ciaoenrico's SEO and Social Media Blog | December 15th 2009
I saw this tweet a few minutes ago: Which links to one of the worst landing pages I’ve ever seen: Bad YouTube video, text that pushes past the right border of the screen, a lead form that matches the background color… He even misspelled, “ read more
Social Media Case Study: Ford Motor Company
Ciaoenrico's SEO and Social Media Blog | December 15th 2009
As I said yesterday, this week I’m going to focus on finding the companies that have succeeded at social media by being social. In researching the short history of SMM, I found that there have been a number of individual campaigns that have helped read more
Spread the Joy: A Little Augmented Reality and a Rosetta Snow Day
a thousand cuts :: adam cohen's blog | December 15th 2009 by Adam Cohen
What do augmented reality, snowdays and New Orleans have in common? A Happy Holidays card and helping to spread some joy from Rosetta. Every year agencies of all types like to show their stuff with digital holiday cards. Looking to raise the read more
Google in Real-Time
Jennings Social Media Marketing | December 14th 2009 by Valerie Jennings
By Valerie Jennings The following article from Mashable focuses on Google’s newest feature: real-time searching. This will undoubtedly be a solid feature for social media across the board. Google Launches Real-Time Search We knew it was inevit read more
Most used interactive marketing and communication strategies
77Lab: European Online Marketing Blog | December 11th 2009 by 77Lab
This year we’ve witnessed a major increase in innovative and creative marketing initiatives in the digital ecosystem as brands and stakeholders continued to grasp the different interactive opportunities available through a variety of new digita read more
Marketers in need of digital agencies or traditional agencies?ose
77Lab: European Online Marketing Blog | December 9th 2009 by 77Lab
A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives. However, man read more
Humor Turns E-Mail Viral
High Quality via.com | December 9th 2009 by Kristijan Mišković
Humor Turns E-Mail Viral A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-o read more
Insights from Forrester’s Interactive Marketing Forecast for 20…
Social Media Musings | December 8th 2009 by Tom Humbarger
Excerpt from my Omniture Email I received an email from Omniture today with a link to the 22-page July 2009 Forrester report by Shar VanBoskirk (et.al.) titled “US Interactive Marketing Forecast, 2009 to 2014″. Since I am always intrig read more
How the Phoenix Suns Reach and Engage Fans with Interactive Marke…
Online Marketing with RSS Ray | December 8th 2009
Online Marketing with RSS Ray and RSSRay.com announces a new episode that you do not want to miss. Show Date: December 9, 2009 at 1 pm Eastern, 10 am Pacific Show Topic How the Phoenix Suns… read more
21 Chicago Small to Medium Sized Businesses That Are Effectively…
New Internet Horizons for Small Businesses | December 5th 2009 by Julie Weishaar
Written by The Ocean AgencyIt is pretty clear that social media works for big brands. Just to name a few, we all admire the utilization of SM by Southwest, Jet Blue, Comcast, and Dell among a myriad of others.But what about smaller companies? What ab read more
Evaluating a Social Media Agency
Out of the Fog Marketing | December 3rd 2009 by Clarity Quest Marketing
We are getting many inquiries in the past month from prospects looking for social media and interactive marketing campaigns. Paul Dunay's blog Buzz Marketing for Technology had a great entry on how to choose a social media agency given this marketin read more
Citizen Journalists Join Government & Media to Give Twitter i…
How I got My MBA Watching You Tube | December 1st 2009 by Steve Lawson
Four Police Officers Shot and Killed On the first Sunday following an otherwise uneventful Northwest Thanksgiving holiday, four police officers were gunned down at a coffee shop in Lakewood, Washington by a man with an extensive violent criminal hist read more
Citizen Journalists Join Government & Media to Give Twitter i…
How I got My MBA Watching You Tube | December 1st 2009 by Steve Lawson
Four Police Officers Shot and Killed On the first Sunday following an otherwise uneventful Northwest Thanksgiving holiday, four police officers were gunned down at a coffee shop in Lakewood, Washington by a man with an extensive violent criminal hist read more
Marketeers blij met nieuwe Europese cookie-regels
Proefcollege Digital Marketing Beeckestijn | December 1st 2009 by olaf molenaar
De online marketing-sector en de digitale uitgevers zijn verheugd met de nieuwe regels rond cookies die vorige week door het Europese Parlement zijn goedgekeurd. Aanvankelijk zou er een opt-in regeling komen waarbij elke cookie van elk site door de w read more
What's the Most Popular Word of 2009?
Out of the Fog Marketing | November 30th 2009 by Clarity Quest Marketing
Believe it or not, "Twitter" beat out h1n1, Obama and Michael Jackson as the most popular word in the English language in 2009. While it's not completely fleshed out, online social interaction is here is stay. Read the full story. If your company do read more
Ideas To Make Cash On the Web
Steps to Freedom | November 30th 2009 by David Abel
The internet has radically altered the business world. Fresh industries and customer acquisition channels have arisen while at the same time rendering some established marketing channels obsolete. The internet is constantly changing with novel devel read more
'Openness Is Fuel For New Economies'
Modern Marketing | November 26th 2009
I really liked Matt McAlister's take on the nuances in development of the semantic web, open data and Sir Tim Berner-Lee's new mission: "The semantic web folks, including Sir Tim Berners-Lee, have been saying for years that the I read more
The Mobile Industry’s ‘Galapagos’ & Murdoch’s Big Bet
Modern Marketing | November 23rd 2009
Japan can be a kind of a glimpse into the future to see what we’ll will be doing in about five years time. And this is certainly the case with regards to the mobile industry. Some go as far as calling Japan, ‘the Galapagos Islands o read more
Mannen en vrouwen begrijpen elkaars geuren niet
Proefcollege Digital Marketing Beeckestijn | November 19th 2009 by olaf molenaar
Geur vervult een belangrijke functie in de match tussen de sexen, maar is tevens een bron van misverstanden. Dat blijkt uit het 'Kwalitijd voor jezelf' onderzoek. 'De Geurboodschap' wordt vaak verkeerd geïnterpreteerd.Mannen en vrouwen verschillen n read more
Advertising’s Omerta Begins To Crack
Modern Marketing | November 18th 2009
A Grand Fromage from a big agency network broke the advertising omerta with me over coffee the other day. ‘Of course, we’ve never really been able to link campaigns to sales or ROI’, he whispered. Let me tell you, I nearly choked read more
ABSOLUT® Vancouver launches as the last of it’s kind
burning the bacon with barrett | November 16th 2009 by phil barrett
After a six week teaser campaign on facebook soliciting entries and proposals from BC based artists for a $120,000 local arts competition, we launched Absolutvancouver.ca which we also used as our platform to the world to announce the introduction o read more
'You Can’t Step Into The Same Market Twice'
Modern Marketing | November 16th 2009
David Weinberger captures the complexity of networked markets: "Traditional markets consist of demographic slices, i.e., “social groups” of people who have never met one another. We choose particular demographics because we th read more
Data Driven Marketing – Don’t Be a Laggard
Phil Lauterjung | November 12th 2009 by Phil Lauterjung
In the previous post – Why Should You Care About Data Driven Marketing – I gave you data from a study done by the Aberdeen Group showing a very significant difference in performance between Best-in-Class companies and Laggards in the use read more
Is social advertising a house of cards?
Common Sense Marketing - Jim Ericson | November 12th 2009 by Jim Ericson
Chris Lee, the owner of Heritage Quest and a former colleague of mine at Ancestry.com, passed along an interesting read this morning, and article entitled "The Digital Economy's Coming Subprime Crisis (And What You Can Learn From It)," a Harvard Busi read more
Fanning, Cohen And Now Kan
Modern Marketing | November 11th 2009
One of the remarkable, recurring themes of our times is how an individual can take an idea onto the web and, often through the power of naïve enthusiasm, accidentally force a billion-dollar media industry to rethink everything it does - whoops!.� read more
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