Search Blogs
Post Tags
Google Analytics API v2 Python Client Library
LATEST WORDPRESS NEWS | December 17th 2009 by contigo
Google Analytics API v2 Python Client Library  We know it’s easier for developers to program in the languages they know. So we updated the Google Analytics API Python Client library with all the new API version 2 features and added reference read more
Central Labs Spotlight: Guy Mascaro and Linda Sullivan , Metrics…
Partnerships With CROs | December 16th 2009 by IIR USA
With Central Labs coming up in February, we've started an interview series with some of the speakers we're looking forward to in February.Our first podcast is with Guy Mascaro, the President of the Metrics Champion Consortium (MCC) and Linda Sullivan read more
Sick of waiting for true internet TV? X-factor drives traffic to…
GoMo News | December 16th 2009 by Bena Roberts
As we all know, there is no better way to shut your mind down completely after a long day than to sit in front of the TV. It’s a completely passive activity. But the ultimate TV dream seems to be in transforming it to an active pastime, where t read more
20,000 apps means less on Android than it does on iPhone
GoMo News | December 15th 2009 by Bena Roberts
It’s being widely reported today that the Android Market now has at least 20,000 applications for sale - and while this is rightly heralded as a great sign for the platform, it also suffers from problems that iPhone apps don’t. What’ read more
What is Resilience?
Agile Business Continuity | December 15th 2009
A couple of days ago Ken Simpson posted an interesting question in respect to resilience. As I promised yesterday I wanted to explore a definition in more detail. I have blogged about this previously, so my apologies for going over old ground, but as read more
New Google Analytics API Features
LATEST WORDPRESS NEWS | December 15th 2009 by contigo
New Google Analytics API Features  Over the past few months we’ve received a lot of great feedback from our developers about what they wanted to see in the Google Analytics API. Today we’re excited to announce new powerful and flexible read more
My eBooks
mkabele's blog | December 13th 2009 by michelle
Here’s a quick reference to my eBooks. All feedback welcome.  5 Ways to Improve Your Email ROI  NEW!  7 Social Networking Tips   Guide to Developing A Social Media Strategy  NEW!  Power Up Your Reseller  Social_Media_&_ROI read more
How Do You Measure Success?
Mike McCready > Higher Education, Marketing, and the Social… | December 11th 2009 by Michael McCready
Image from Flickr via nDevilTV Being successful online is all about measuring success. There are countless blog posts about measuring ROI using web analytics, establishing KPIs, using engagement to measure success with social media, etc. While all o read more
Marketing Metrics: 50+ Metrics Every Executive Should Master (Har…
Bruce Valentia's Success Secrets | December 11th 2009 by Brian Fairo
Review “In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mant read more
Twitter Efficiency Metric: Total Retweets /# of Followers
Winning With Marketing Analytics | December 11th 2009 by Curtis Seare
How is it Calculated? For a given period of time, it’s simply your total retweets (given by Klout, see yesterday’s post) divided by your total number of followers. Business Goal This metric points to is how much you are thought of as a thought le read more
How Programmer/Journalists Are Changing the News
Philippines News On Queue | December 11th 2009 by Ronald Alversado
Today’s demand for programmer/journalists is one sign of how the Internet has changed the newsroom. While the role has become crucial to many forward-thinking news organizations, traditional newsrooms are often still struggling to integrate pro read more
Twitter Message Amplification Metric: Total # Retweets
Winning With Marketing Analytics | December 10th 2009 by Curtis Seare
How is it Calculated? It’s just the total number of times that your tweets have been retweeted in a given time period. You can get this one from Klout as well. Business Goal If it’s important for you to reach as many people as possible w read more
What is an Acceptable Success Rate for Cold Calling?
Winding Wheel Small Business Marketing | December 9th 2009 by Jesse Evans
I just called 50 companies to see if they could use my web design services. Out of those 50 small businesses, here is the breakdown: 30 didn’t answer 13 had a dead number 5 were turned into leads 3 were not interested Our of curiosity, would read more
Improving the Marketing Mix
Radio 2020 | December 9th 2009
Arbitron, Dial-Global, Premiere Radio Networks, and Westwood One are joining forces. The new collaborative initiative is geared towards improving how radio is used in Marketing Mix Models, which are used by advertisers to see how product sales are dr read more
International Anti-Corruption Day: Zombie Advocacy for a Dead Pol…
Global Integrity Commons | December 9th 2009 by Jonathan Werve
It's International Anti-Corruption Day, and Global Integrity is having an internal debate over whether anyone should notice. Created with great fanfare as an advocacy tool to build momentum for the UN Convention Against Corruption, this "Day" is left read more
Faster apps for a faster web: introducing Speed Tracer
LATEST WORDPRESS NEWS | December 9th 2009 by contigo
Faster apps for a faster web: introducing Speed Tracer Do you ever wonder what’s going on inside the browser when a webpage doesn’t load or respond as quickly as it should? Many developers do, especially when trying to build powerful w read more
2009 Holiday Sales Increase Influenced by Social Media
The Messaging Times | December 8th 2009
The first 36 days of the holiday shopping season have outpaced last year by 3 percent, with a total of $16 Billion spent during that period. Source: ComScore Thanksgiving Day and Black Friday saw the largest increases from last year, with double-dig read more
A Case for Analytical Marketing and Metrics
Winning With Marketing Analytics | December 8th 2009 by Curtis Seare
Some people try and debunk the move to analytical marketing. Their arguments are usually that the numbers don’t matter, that it’s impossible to track things such as social media, and that getting caught up in analysis takes you away from what’ read more
What Every Executive Wants For Christmas
Agile Business Continuity | December 8th 2009
I’ve noticed an increase in the use of terms such as agile and adaptability in the mainstream marketing materials of the usual suspects. I don’t doubt their sincerity but I suspect they are using the wrong shorthand. If you are an executi read more
14 Ways Your Hotel Can Use Website Analytics
Hotel Marketing Strategies Blog | December 8th 2009
Understanding and using web analytics can unlock marketing strategies that can produce large profits for your hotel when acted on. Some of the top insights you can get: Know what visitors like and don’t like about your website Determine the mo read more
3 Must-Ask Questions Before Starting a Marketing Campaign
Community Marketing Blog | December 8th 2009 by Andrew Ballenthin
Your business is growing and you are ready to take it to that elusive "next level," so you've selected a couple of different marketing agencies to develop plans that will extend your unique message. They have presented their Integrated Marketing Com read more
Streaming Media West 2009 Red Carpet Interview - Brian Shin, Visi…
Larry Kless' Weblog | December 7th 2009 by Larry Kless
In this Streaming Media West 2009 Red Carpet interview Peter Cervieri talks with Brian Shin, Founder and CEO of Visible Measures, a media measurement firm that provides independent third party measurement solutions for Internet video publishers and a read more
Measuring Social Media Marketing
[chrisbrogan.com] | December 6th 2009 by Chris Brogan
In working with our various clients at New Marketing Labs, we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply &# read more
Streaming Media West 2009 Red Carpet Interview - Ben Weinberger,…
Larry Kless' Weblog | December 6th 2009 by Larry Kless
In this Streaming Media West 2009 Red Carpet interview Peter Cervieri talks with Ben Weinberger, CEO and Co-founder of Digitalsmiths, the leading indexing and analysis company that creates advanced time-based metadata and publishing solutions for cli read more
How Cost-per-click (cpc) in Adwords Affects Adsense
Internet Marketing Solutions | December 5th 2009 by Andri Sitepu
so-called AdSense” to smart there a success least, who right them they to achieve of beliefs how works. If not to that is to the of is [...] read more
Green Monday 2009
The Messaging Times | December 4th 2009
We had a solid Black Friday and near record-breaking Cyber Monday this year so far in 2009. What will Green Monday bring? Green Monday (the second Monday in December) was coined by eBay several years ago; and while it may not be a term as universall read more
Use Your Bounce Rate to Spend Less Money and Increase Sales
Explaine Blogging,What is blogging? | December 4th 2009 by jacqueline gharibian
This is a guest post by Trevor Ahlert @ semApex.com. To contribute an article simply click here One of the most important metrics in tracking how successful your webpages are is the bounce rate. Bounce rate measures the percentage of people who lea read more
Use Your Bounce Rate to Spend Less Money and Increase Sales
Explaine Blogging,What is blogging? | December 4th 2009 by jacqueline gharibian
This is a guest post by Trevor Ahlert @ semApex.com. To contribute an article simply click here One of the most important metrics in tracking how successful your webpages are is the bounce rate. Bounce rate measures the percentage of people who lea read more
Use Your Bounce Rate to Spend Less Money and Increase Sales
Explaine Blogging,What is blogging? | December 4th 2009 by jacqueline gharibian
This is a guest post by Trevor Ahlert @ semApex.com. To contribute an article simply click here One of the most important metrics in tracking how successful your webpages are is the bounce rate. Bounce rate measures the percentage of people who lea read more
Use Your Bounce Rate to Spend Less Money and Increase Sales
Explaine Blogging,What is blogging? | December 4th 2009 by jacqueline gharibian
This is a guest post by Trevor Ahlert @ semApex.com. To contribute an article simply click here One of the most important metrics in tracking how successful your webpages are is the bounce rate. Bounce rate measures the percentage of people who lea read more
Subscribe To