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Comcast/NBC Deal Bodes Well for Mobile Content
Mobile Marketing Watch | December 4th 2009 by Vic Berggren
After months of rumors and speculation, Comcast is officially taking over NBC Universal, effectively giving life to a media gargantuan that could potentially dominate broadcast and digital media like no other force presently in existence. The $30 bil read more
SMS Aggregators: Cost vs. Benefit
Digital Marketing Blog | December 3rd 2009 by Shavkat Karimov
SMS aggregators are mysterious entities to some. If you’ve recently been advised to both reject and embrace SMS aggregators, you’re not alone. Indeed, a wide range of opinions about SMS aggregators exist within the mobile marketing commun read more
Mobile Marketing Outgrowing Mobile Phones
Digital Marketing Blog | December 3rd 2009 by Shavkat Karimov
All evidence seems to reveal that mobile marketing is rapidly outgrowing the mobile phone market itself. By casting an ever wider net over all mobile devices, the future of mobile marketing is poised to expand faster and more universally than many mo read more
HipLogic Brings Smartphone Tech To Simple, Mass Market Feature Ph…
Mobile Marketing Watch | December 3rd 2009 by Vic Berggren
There’s a lot of opportunities in regards to mobile marketing these days, but many new-age methods rely on the hope that most of the target audience is equipped with smartphones. Unfortunately, as most marketers know, that’s simply not read more
How Cell Phones Influence Internet Advertising and Marketing
Cellflare News | December 2nd 2009 by Bruce Bradley
By Ingrid David The world telecommunications industry is expected to increase by an 11% compound annual growth at the end of 2010. Now that is an impressive increase looking at the state of the economy over the last year and the current predictions read more
Mobile Advertising – Reaching Millions Worldwide
Cellflare News | December 2nd 2009 by Bruce Bradley
By Quinlan Murray In today’s fast moving world, the concept of putting ads on newspapers is on rapid decline for most big advertisers. Few people these days even bother checking out the classifieds sections on the newspaper. Placing ads in tel read more
Cell Phone Advertising Set to Outstrip AdWord Advertising
Cellflare News | December 2nd 2009 by Bruce Bradley
By Ingrid David We are all aware of AdWords and the power it has and still holds today in the online advertising world. Any web site owner worth their salt will or is advertising using AdWords. There is however a relatively new market that is growin read more
Harnessing The Mobile Marketing Power Of The Twitter 360 iPhone A…
Mobile Marketing Watch | December 2nd 2009 by Vic Berggren
I wrote yesterday about the enormous potential augmented reality presents in the mobile world, and how close we are in terms of device technology to making the concept a reality. Shortly after, the Twitter 360 iPhone app launched that combines Twitte read more
NeoMedia Barcode Scanning App Gets Pre-Loaded
Mobile Marketing Watch | December 1st 2009 by Vic Berggren
NeoMedia Technologies, Inc., a well-known force in mobile barcode scanning solutions, has revealed a partnership with Sony Ericsson that will preload NeoMedia’s NeoReader barcode scanning application in Sony Ericsson mobile phones. According to read more
The Future Of Mobile Augmented Reality
Mobile Marketing Watch | December 1st 2009 by Vic Berggren
The concept of augmented reality (AR) is still very much in its infancy, but the opportunities it presents in the areas of mobile marketing, commerce and gaming is more than plentiful. How far have we come in bringing AR to fruition and what does t read more
TheTMSway Weekly Radar on Mobile Marketing and Business
Mobile Marketing | November 30th 2009 by TMS Factory
Mobile marketing gaining ground ADVERTISING on mobile phones is gaining ground as analysts say functionality and affordability help build up the potentials for the industry. According to Pudding Media Inc. founder Ruben Eduardo Maislos, mobile adver read more
Will Twitter Turn a Profit in 2010?
Mobile Marketing Watch | November 30th 2009 by Vic Berggren
The biggest question of the year for Twitter is the same question that hounded the microblogging site last year: how can Twitter generate revenue? Now, we may have finally gotten an answer- wait until next year. If all goes as planned, 2010 will be t read more
4.3 Billion New Customers With Mobile Advertising
Cellflare News | November 30th 2009 by Bruce Bradley
By Hank Dobson I know that number is truly unfathomable and sounds unbelievable. However, those are the facts. There are over 4 Billion people on the planet who own cell phones. Many of them look at those cell phones dozens of times per day. It seem read more
What’s the difference between mobile marketing and mobile adver…
Mobile Marketing Watch | November 30th 2009 by Vic Berggren
This does not have to be a long post, I just wanted to set the record straight once and for all. There is a difference between “Mobile Marketing” and “Mobile Advertising”. A lot of times you will read an article about a succes read more
Applying Email Strategies To Mobile Marketing
Mobile Marketing Watch | November 30th 2009 by Vic Berggren
Email marketing has been a useful tool for a long time, and even though mobile is a new-age channel for marketing, the same strategies and optimization used for email campaigns can – and should – be implemented in mobile campaigns as well read more
Google Wanted AdMob’s iPhone User-Data
Mobile Marketing Watch | November 30th 2009 by Vic Berggren
There’s been a lot of speculation as to what plans Google has for AdMob, and why it spent such a large chunk of change to acquire it. While it’s obviously interested in it’s broad mobile reach in terms of advertising, Google likel read more
Mobile marketing sector to account 11.7% of digital ad spend, ana…
Mobile Marketing | November 27th 2009 by TMS Factory
The mobile marketing sector is forecasted to account 11.7% of total digital advertising spend by 2014 according to industry analyst, Berg Insight. Based on the firm’s projections, mobile marketing will be worth an estimated EUR 8.7 billion (£7.8 b read more
MyScreen lands huge operator deal for mobile idle-screen advertis…
GoMo News | November 26th 2009 by Bena Roberts
Mobile advertiser MyScreen has announced a deal with mobile operator America Movil. Not only is this the largest operator in Latin America, but it’s the fourth largest operator in terms of subscribers worldwide. What kind of advertising will th read more
Outdoor Advertising-Becoming an Integral Business Necessity
Useful tips and articles about almost any subject on the Int… | November 25th 2009 by Laurentiu Sanda
Outdoor advertising is becoming a necessity for most businesses these days as it is considered as an effectual way to grab the attention of the customers while they are on a move. With the help of outdoor advertising the business owners can not only read more
Mobile Advertising Companies to the Rescue
Cellflare News | November 25th 2009 by Bruce Bradley
The Why of Mobile Phone Marketing By H. B. Cain These days, every self respecting company knows they need text message advertising to boost their marketing potential. If you don’t know the how, when and why of mobile phone marketing, mobile ad read more
How to Take Advantage of Mobile Marketing
Mobile Marketing Watch | November 25th 2009 by Vic Berggren
Over at VentureBeat, Mobclix writer Megan Berry poses the question “does your business have a plan for mobile?” She provides some solid advice for any marketer or company looking to test out the mobile waters. Berry writes that you don read more
Harnessing The Kindle’s Mobile Marketing Potential
Mobile Marketing Watch | November 25th 2009 by Vic Berggren
I’ll admit it, I’m late to the game when it comes to understanding the potential of Amazon’s Kindle, or any so-called “e-reader” for that matter, but as the tech progresses, I’m beginning to understand the immense read more
More than 8.6 million Households Obtain Coupons via Text Messages…
Katie's Media Connection | November 24th 2009 by Katie Averill
Providence, RI, Top City for Text/Email Coupon UsersNew York, New York (Vocus/PRWEB ) August 19, 2009 -Americans continue to watch their spending and to look for good deals in the sluggish economy, and coupons are an important method of saving money. read more
Google Helping SMB Owners with Mobile Coupons
Mobile Marketing Watch | November 24th 2009 by Vic Berggren
Google is feeling extra generous this year when it comes to appreciating the small businesses looking to do big business this holiday season. As a result, Google has announced that they are enabling small businesses and other local retailers to displ read more
AdMob Mobile Metrics Report: Android & RIM
Mobile Marketing Watch | November 24th 2009 by Vic Berggren
AdMob’s latest Mobile Metrics Report focused on taking a look inside each operating system to analyze the distribution of requests coming from different handsets, instead of comparing smartphones platforms against each other as in previous re read more
Survey Finds Users Still Struggle To Access Certain Mobile Conten…
Mobile Marketing Watch | November 23rd 2009 by Vic Berggren
A new survey published by Xiam Technologies indicates that users are still having difficulty accessing certain types of mobile content, and as such, it’s remaining a barrier to the mobile Web for most consumers. According to the survey, some 80 read more
Business Advertising – Helping you to stay ahead of aggressive…
Worldwide Advertising, Outdoor Advertising, Print Advertisin… | November 21st 2009
Advertising is a promotional activity which is often geared up and put for the whole purpose of deriving sales revenue. Major objective of such promotion is to enlighten and motivate prospective customers to buy service or product. Major types of adv read more
Business Advertising – Helping you to stay ahead of aggressive…
Advertising, Airport Advertising, Outdoor Advertising, Print… | November 21st 2009
Advertising is a promotional activity which is often geared up and put for the whole purpose of deriving sales revenue. Major objective of such promotion is to enlighten and motivate prospective customers to buy service or product. Major types... read more
GoMo 1-to-1: big brands are the future for mobile marketer Ringle…
GoMo News | November 20th 2009 by Bena Roberts
The last person I interviewed at the Mobile Marketing Forum in LA this week, Bob Walczak of Ringleader Digital, was a very patient man. Thanks to those unavoidable delays that happen at conferences, I ended up being almost 20 mins late for our meetin read more
Great results from mobile marketing campaign for Dr. Parnassuss
GoMo News | November 20th 2009 by Bena Roberts
A movie that has had some extraordinary bad luck has been seeing great results from a mobile-integrated outdoor marketing campaign. The trailer for the Imaginarium of Dr. Parnassuss saw over 200,000 downloads over the mobile channel inside three week read more
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