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What does Google’s $750M purchase of AdMob mean for mobile adve…
Marketing with New Technology | November 12th 2009 by Linda Daichendt
Every once in a while a business deal gets done that ‘those in the know’ believe will have major impact on business in America and possibly worldwide. The Bank of America/Merrill Lynch merger was one, the AOL/Time Warner merger was thou read more
The Value Of Text-To-Screen Consumer Data-Collection
Digital Marketing Blog | November 12th 2009 by Shavkat Karimov
Text-to-screen campaigns are an aspect of mobile marketing that seems to get overlooked all to often. Beyond the basic uses in sports stadiums, concerts and other large public venues, text-to-screen provides a method to interact with your audience read more
Mobile Advertising
OUR WORLD | November 11th 2009 by ady
With our technology today, the advertising industry is pretty much evolving and becoming more high tech when it comes to promoting a certain product. We can not only see it on papers anymore but on mobile phones as well. Yes they have created this in read more
Why To Go Mobile When Marketing Budgets Are Shrinking
Digital Marketing Blog | November 11th 2009 by Shavkat Karimov
In today’s economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. In the old days, a shrinking marketing budget simply m read more
Consumers Seek Control Over SMS Marketing
Mobile Marketing Watch | November 11th 2009 by Vic Berggren
There’s been numerous studies, surveys and analysis regarding consumer’s view of SMS marketing and how they respond to messages from advertisers, with most coming to the conclusion that SMS marketing is always welcomed by consumers as lon read more
Google enters mobile advertising space with AdMob acquisition
Invest In India | November 11th 2009 by Tushar Mathur
In a push to expand its digital advertising empire to cellphones, Google has agreed to acquire AdMob, a fast-growing mobile advertising start-up, for $750 million in stock, the companies said. AdMob is one of the top sellers of banner ads on iPhone a read more
Should mobile marketing replace people with devices?
GoMo News | November 11th 2009 by Bena Roberts
At the Buzzworthy event in San Francisco tonight, I had the opportunity to chat with the Managing Director of one the companies running it. Attack! Marketing is a real-world marketing company that is extremely interested in getting into mobile - and read more
AT&T gets defensive over Verizon 3G ads
GoMo News | November 10th 2009 by Bena Roberts
In the run-up to the Droid being released, I think most of us were amused by Verizons punchy advertising campaigns. It unleashed two attacks, one against iPhone selling AT&T and one against the iPhone itself. But AT&T has come back with a cla read more
Tues News: 11/10 (Google Is God Edition)
The Wpromoter - Search Marketing Blog | November 10th 2009 by Wpromote Inc
Strong Bad is surprised that Google ads are where AdMob ads used to be! If you are religious, I hope you don’t take offense to the title of this blog. Obviously, Google isn’t God but man-oh-man are they giving the Big Guy a run for His mo read more
Google to buy AdMob for $750 million
Mobile Phones - Latest News, Specifications and Rumors | November 10th 2009 by Mushegh H
Google announced about an agreement of buying AdMob, a California-based company that presents itself as the “world’s largest mobile advertising marketplace.” Susan Voysitski, the vice president of the product management department of Google, sa read more
Australian Telco Fined For Common-Sense SMS Violation
Mobile Marketing Watch | November 10th 2009 by Vic Berggren
When a leading wireless provider sets out to launch a widespread SMS campaign with one of the most respected brands in the world, it’s common sense that the campaign will meet the most basic of SMS compliance regulations right? Nope. Vodafone H read more
Google bets on mobile with $750 mm AdMob acquisition
NextMark blog | November 10th 2009 by Chris DeMartine
Google's $750 mm acquisition of AdMob is their 3rd biggest behind Doubleclick and YouTube. AdMob, the mobile ad platform that has been especially popular on the iPhone, has certainly done a lot of things right in its first 3 years of operation wi read more
10 Reasons Why Mobile Advertising Has Not Reached Its Potential
Mobile Marketing Watch | November 10th 2009 by Vic Berggren
In this article blogger and CEO of VeraSprite Mark Jaffe discusses why he feels mobile advertising has not reached it’s full potential. His blog can be found at, http://mobilemandala.com Quick blurb: “Group M released some statistics l read more
Google Acquires Admob : Cements Future of Mobile Advertising
Fighting Dreamer | November 10th 2009 by srivikas
Extremely excited and happy for Admob on this news Google Acquires Admob. 3 years back when I was working at mobile-worx , I used to look up to what Admob was doing in mobile advertising space. In fact , my higher management team wanted me to define read more
Google To Rule Mobile Ads Now – To Acquire Admob For $750 Milli…
WATblog | November 9th 2009
Google is one of the largest digital advertising players in the world with its online ad revenue beating those of any other player. Over the last 2 years google has been on an acquisition spree to bolster its advertising delivery. It started with the read more
Google gets bigger, acquires mobile ad network AdMob
The Wpromoter - Search Marketing Blog | November 9th 2009 by Wpromote Inc
Today’s big news comes from the Google camp in the form of a $750 million deal to acquire AdMob, the mobile ad network that has seen impressive growth in just a 3-year period. While overall spend on mobile advertising is nominal in comparison to s read more
AdMob Joins the Club | AdMob Now Belongs to Google
Personal Money Store Financial Education & News Commentary | November 9th 2009 by David Johnston
Google buys AdMob for big bucks Image from Flickr. It appears as though the release of the Motorola Droid may have done it: Google plans to invest heavily in mobile advertising. It will plunk down $750 million to acquire AdMob, "the world’s largest read more
Google Acquires AdMob
eWerx!..communications | November 9th 2009
To enhance its expertise and technology in mobile advertising, Google acquires AdMob for US$ 750M; http://j.mp/4iQEYx read more
Google acquired Admob for $750 million in stock
Desinformado | Technology and Lifestyle Blog | November 9th 2009 by whatz
Google Inc. today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google’s existing expertise and technology in mobile adve read more
Columbia Records and We Love Mobile launch UK’s first rich mobi…
GoMo News | November 9th 2009 by Bena Roberts
Columbia Records and We Love Mobile are using Mobile QR (Quick Response) Codes in order to support sales of Manners the debut album by Passion Pit. The band signed to Columbia Records following 2008’s Chunk of Change EP and a huge online buzz. The read more
Generation Y holds tight to Email and Texting, report says
Mobile Marketing | November 6th 2009 by TMS Factory
Email is an activity which is hardly given up by over one-quarter of college students even for a week, according to Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab report via eMarketer.com. PMN admits the read more
How to take the unconventional way of brand advertising?
Advertising, Mobile Advertising, Internet Advertising | November 6th 2009 by MAD
Once upon a time advertisements were considered merely as a means of selling products. Their reach was limited to print media and television commercials. The world has moved forward and along with it the concept of advertisement has also gone through read more
Mobile application developer gets deal for 80 footie clubs
GoMo News | November 6th 2009 by Bena Roberts
We’ve often commented on how the community aspect of sports clubs makes them the perfect target for mobile. Your mobile device can keep you closer to your community than any other digital channel. As further proof of that, today we have news th read more
Mobile Ad Spend to Soar in 2010
Website Magazine | November 6th 2009 by Dante Monteverde
Verizon's Droid mobile device was released this week, another strong entry into the smartphone market. And that's one of the reasons Millennial Media (a leading mobile ad firm) is predicting a major surge in mobile ad spend in 2010.The report read more
Web and Mobile Advertising Network
FOLDEN.INFO Internet Marketing Blog | November 6th 2009 by emediablogger
Webmoblink is a global active internet advertising network and exchange for internet advertising on the web and mobile advertising targeting both advertisers and agencies as well as publishers. Additionally the service is offering a couple of useful read more
Mogreet Debuts Mobile Video Marketing Platform
Mobile Marketing Watch | November 5th 2009 by Vic Berggren
Mogreet, a new company focusing on mobile video-based marketing, debuted it’s new all-inclusive mobile video platform yesterday at Ad:Tech- a platform that gives advertisers access to “hundreds of millions of Americans across all top U.S read more
Local Search Advertising | Smartphones | Made for Each Other
Internet Marketing Toronto | November 5th 2009 by Barry James
If you are a National company and you have logged into your Google Analytics account lately, you’ve noticed that there is a steady increase in visitors coming to your site using a local search modifier with a keyword term. More and more often , read more
Survey: Future Spend For Mobile Marketing
Mobile Marketing Watch | November 4th 2009 by Vic Berggren
We hear a lot from so-called “industry experts” or analysts who make huge claims as to how mobile marketing is going to “take off” this year, or that this year “isn’t quite the year for mobile marketing” and read more
Mogreet Debuts First-Ever Mobile Video Marketing Platform Across…
Marketing with New Technology | November 4th 2009 by Linda Daichendt
Hundreds of Millions of Americans Can Now Receive Targeted Mogreet Video MMS Messages From Marketers On Everyday Flip Phones or the Latest Smartphones, Including iPhone, Blackberry, Android and Palm Pre By: PR Newswire Nov. 4, 2009 Mogreet, the comp read more
Mobile roaming experts Starhome making Sparx
GoMo News | November 4th 2009 by Bena Roberts
Starhome is a mobile company that focuses on improving the roaming services offered by operators. The most recent release is unfortunately called Sparx, but don’t let that dissuade you. It’s actually a roaming service that allows operator read more
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