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Will next year be "the year of location aware?"
This is Herd | October 30th 2009 by Dirk Singer
Previously I posted about the truly pitiful click through rates for ads that are seen on the iPhone - 0.3%. Not good news for marketers as the UK’s OFCOM (the equivalent of the FCC), found that mobiles, and not the Internet via PCs, is now read more
Scratch-Off Games Hit The Digital World
Mobile Marketing Watch | October 29th 2009 by Vic Berggren
I’m usually not impressed with most of the so-called “gimmick” apps that enter the market, but every now and then one comes along that actually provides a bit of substance. Such is the case with the new iScratcher mobile app that ef read more
Mobile Marketing Reaches for the Starz
Mobile Marketing Watch | October 29th 2009 by Vic Berggren
The premium cable channel known as Starz is rolling out their first mobile marketing campaign to help promote their successful new original series called “Crash” using Zap2it’s expanded version of the “What’s On?” iPhone applicat read more
Google Maps Navigator’s a “Game Changer” For Nav Device IP…
NewDigitalCafé | October 28th 2009 by Randy Giusto
Google Maps Navigation has debuted and is free on Android 2.0 mobile phones, including Motorola’s Droid, which will be available on Verizon Wireless. What else would you expect from Google? This no doubt puts pressure on those portable naviga read more
iPhone “App-vertising:” A Niche Within A Niche
Mobile Marketing Watch | October 26th 2009 by Vic Berggren
When it comes to using iPhone apps as a marketing medium, two questions usually come to mind- whether to build your own app from the ground up, or piggyback on the success of already popular apps by advertising within them. With so much competition t read more
Mobile Advertising Measurements Still Lack Standardization
ICT and Internet Business Blog | October 23rd 2009
By Dan O'SheaThe telecom industry is getting closer to the integration of content and services across multiple screens, including mobile phones, PCs and TVs. Some of that content will include advertising, delivered in a personalized and targeted way read more
Grocery Iphone Applications
Food for Marketing Thought | October 23rd 2009 by David Blanchard
October has been a fascinating month for Apple. Earlier today, Apple reported an increase in their quarterly profits of 47%. The increase was attributed to higher than expected iphone 3GS sales, as well as robust laptop sales. Additionally, the comp read more
Internet advertising 101
Web Development CYBERZOO interactive SEO Multimedia Design M… | October 23rd 2009 by thezookeeper
The key internet advertising terms explained Internet advertising offers various ways to reach your target audience in a more effective way. Here are some of the aspects of internet advertising to consider: Search engine optimisation, (SEO) People us read more
Volkswagen GTI Goes All Mobile
Mobile Marketing Watch | October 23rd 2009 by Vic Berggren
Volkswagen has announced its intention to exclusively use mobile marketing to promote the release of its latest version of the GTI. Although mobile channels have been used by myriad car makers in the past, the decision to exclusively restrict marketi read more
Google Expands Mobile Reporting In Analytics
Mobile Marketing Watch | October 22nd 2009 by Vic Berggren
I’ve always found it surprising that while Google pushes so hard to cater to the mobile realm, it still lacks some of the most basic of services for mobile publishers and advertisers. A prime example of which would be the fact that Google is read more
Netsize Publishes Latest Mobile Marketing Survey
Mobile Marketing Watch | October 22nd 2009 by Vic Berggren
Netsize, the self-proclaimed “leading mobile commerce and communications enabler,” has published its latest market report titled “Mobile Marketing Survey 2009: Can companies and brands rise to the challenge and cash in on the mobile read more
Measuring Ad Success in Eight Days or Less
Beyond Madison Avenue | October 22nd 2009
The recession has either changed the way advertisers do business or has forced us to reevaluate the ways in which we do business. The focus has shifted to the effectiveness and efficiency of an ad campaign rather than stressing the campaign or ad read more
TheTMSway Weekly Radar on Mobile Marketing and Business
Mobile Marketing | October 20th 2009 by TMS Factory
Retailers to Send up to 3 Billion ‘Mobile Coupons’ to Phone Users by 2011, According to Juniper Research New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users b read more
Verizon Gets Dirty in New Ad Campaign
Mobile Marketing Watch | October 20th 2009 by Vic Berggren
Until now, neither mobile marketing ads or the traditional campaigns of major mobile carriers have resorted to all-out “mud slinging” to capture the attention of consumers or generate a buzz about their products and services. Some say tha read more
Millennial Releases September “SMART” Report
Mobile Marketing Watch | October 16th 2009 by Vic Berggren
Millennial Media, a leading mobile ad-network whose audience reach is nearly 80 percent of all U.S mobile internet users, has released its latest SMART report or “Scorecard for Mobile Advertising Reach and Targeting” for the month of Septem read more
Smartphone Industry: iPhone tops consumer satisfaction, report sa…
Mobile Marketing | October 16th 2009 by TMS Factory
The iPhone continues to top all other Smartphones in filling the consumers’ content needs, as revealed in a recent study. The Crowd Science study (May–June 2009) has reported that iPhone grabbed ahead from Blackberry and other Smartphones in meas read more
Mobile Marketing Gets Some ‘Color’
Mobile Marketing Watch | October 15th 2009 by Vic Berggren
The tanning industry could be the next big business to make mobile marketing a cornerstone of its promotional strategy. As more news surfaces of tanning companies both large and small initiating mobile campaigns, it comes as no surprise that a large read more
An Overview of Mobile Advertising
NSB Mobile | October 15th 2009 by Nigel Butcher
The Mobile Web is fast emerging as a mainstream information, entertainment and transaction source for people on the move and away from a PC. Browsing the Mobile Web is similar to traditional PC-based Web browsing and provides users with access to new read more
Females The Hardest To Reach Via iPhones
Mobile Marketing Watch | October 15th 2009 by Vic Berggren
The iPhone is widely regarding as one of the most important smartphones in terms of mobile marketing potential. While advertising engagment is usually very high on the iPhone, recent research suggests that one demographic in particular is far less read more
New service and tools for Business Mobile SMS campaigns launched
Message in a bottle | October 15th 2009 by jovir
From TheTMSway Ltd., the Hong Kong based company mobile content developer /provider that gave the world TMSFactory- the evolutionary self-service mobile marketing platform that lets local marketers and enterprise owners to conveniently create marketi read more
Verizon-Alltel Merger Impacts Mobile Marketing
The Lunch Pail | October 14th 2009
It is hard to believe it has almost been a year since the Verizon-Alltel merger first made the news. Over the last nine months mobile marketers (and customers) have seen Verizon become the largest wireless carrier in the country with 87.7 million cus read more
Mobile Marketing Starting to Stabilize
Mobivity Mobile Marketing | October 14th 2009 by Greg Harris
The latest IPA/BDO Bellwether survey provides some promising info on the future of Mobile Marketing. I came across this post on Information Services Monthly that is worth a read. Although budgets for mobile marketing fell for the eith quarter, i read more
Controversy Remains King in Mobile Marketing
Mobile Marketing Watch | October 14th 2009 by Vic Berggren
Although the App Store has shot down less provocative apps than this one, the marketing wizards behind Pepsi’s new iPhone app apparently convinced Apple to look the other way as they squeaked this app past Apple’s watchful eye. Simply put read more
More Signs Point To Search Dominating Mobile Marketing
Mobile Marketing Watch | October 12th 2009 by Vic Berggren
I wrote a while back on how some analysts and industry-aware execs are questioning the immense growth projections that always seem to be surrounding mobile marketing and the various opportunities it will present in the near future. Primarily, som read more
TMSfactory mobile marketing platform launches a new Freemium serv…
Mobile Marketing | October 9th 2009 by TMS Factory
Global -- TMSfactory.com; the platform which allows local marketers to create a mobile offer automatically optimized for all different mobile OS including Blackberry and iPhone, and to customize media widgets (offline or online) for a “1 click” r read more
Mobile Advertising Network with Marketing Automation
FOLDEN.INFO Internet Marketing Blog | October 8th 2009 by emediablogger
Toda Cell is a mobile advertising network with various targeting opportunities and automated campaign optimization. Targeting may happen by content and up to particular users. A further option are channels of particular smartphone platforms, which ma read more
GoMo News magazine showcases mobile thought leadership
London Calling » the mobile advertising blog | October 6th 2009 by Andrew Grill
Bena Roberts and the team at GoMo news asked thought leaders in the mobile space to share a mix of insight, due diligence and perception with us. What they got was a number of razor sharp articles piercing the heart of the mobile marketing, mobile read more
Google Grows Offerings for Mobile Marketers
Mobile Marketing Watch | October 5th 2009 by Vic Berggren
Google has unveiled today a series of new changes that will have an immediate effect on mobile marketing for those who utilize smartphone technology. According to the official announcement, AdSense mobile publishers can now “serve text and imag read more
Mobile Advertising Guidelines
FOLDEN.INFO Internet Marketing Blog | October 5th 2009 by emediablogger
The Mobile Marketing Association has released a new updated version of its Mobile Advertising Guidelines. Below is the press release and a direct link to download the guidelines. Mobile Marketing Association Publishes Latest Global Mobile Advertising read more
Google Adsense for High-End Mobile Phones
Web Analytics World | October 5th 2009
Today the Google Mobile blog and the Google Adsense blog reported that Google is launching a new feature inside Adsense which will allow mobile publishers to run larger AdSense ads visible on high-end phones.Lauren Usui, Product Marketing Manager for read more
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