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Bad Car Naming and Branding Alive and Well in 2009
Strategic Name Development | December 18th 2009
Every year the worst car names are discussed across the Internet and this year has a bumper crop. Amanda Wegerzyn at Cars.com weighs in with a hilarious, brutal post that trashes not only the entire Lincoln lineup ("What's the difference between the read more
Help With Naming A New Bookstore. What Is Sold Is Electronic Book…
Koesna's Blog | December 17th 2009 by F. Kusna
The content is provided via web, e-readers, course management ANGEL suites, and kiosks. My company incorporates cost effective college materials that needs a strong name. I need ideas. read more
Nintendo Trademarks Zii Brand Name, But Why?
Strategic Name Development | December 17th 2009
So Nintendo has trademarked the name Zii, although nobody really knows what the trademark would be for. Certainly not a name for the Wii 2. At least one blogger feels this is a preemptive move against "dodgy knock offs" such as the Jungle Soft Vii. read more
Fix the Product, Then the Perception
Branding Strategy Insider | December 16th 2009 by Derrick Daye
Business is off 40%. You lost $9 million last year, compared with a $7 million profit the year before. Average age of your customers is up to 73, from 68 a decade ago. It was definitely time for a makeover at Elderhostel Inc., read more
Corporate Names
LabNotes Naming And Strategic Branding | December 14th 2009 by Terry
If you’re selling services like insurance, car rentals or muffler repair, your corporate name is a critical element of business identity - the “trustworthy source” from whence those services flow and the implied executive desk where “the buck read more
Nexus One Naming and Branding Gets "Dogfooded" with New…
Strategic Name Development | December 14th 2009
The new Google phone is being "dogfooded" (tested) by employees and it's name is going to be Nexus One. It will be made by HTC and sold online. It seems this is the real deal, and of course has been met with real excitement across the blogosphere. read more
What's in a name?
Press2.0 Communications in a digital world | December 14th 2009 by hayden
Having become parents in the last year, my wife & I have gone through the whole process of selecting a name for our baby girl. This was fraught with problems, such as:1. Who or what is associated with the name?It may sound good to name someone af read more
Brand Naming: Get it Right or Get Forgotten
Branding Strategy Insider | December 13th 2009 by Derrick Daye
On my first real job (at General Electric in Schenectady, N.Y.) I noticed a consistent advertiser in the electrical publications with an unusual name. A company selling wire and cable was called "Crapo." Presumably pronounced C read more
Tavern on the Green Restaurant Brand Name Worth $19 million
Strategic Name Development | December 11th 2009
I am fascinated by the fact that the name "Tavern on the Green" seems to be worth more than the restaurant itself. The Le Roy family, who has owned the restaurant for decades, filed for bankruptcy protection in September, but now its landlord, The read more
Google Goggles: Fun Naming for a Cool App
Strategic Name Development | December 10th 2009
So some of the bloggers out there are accusing the new Google Goggles visual search tool of having a "silly name." I must object. I have always wondered when Google would find a way to link its name with the word "goggle" and now, it's finally h read more
Podcast 33: Entrevista a Tito Ávalos de La Cocina, el valor del…
sitemarca | December 4th 2009
En este podcast entrevisté a Tito Avalos, hablamos del valor de las marcas. Incluso charlamos sobre el origen del nombre Sitemarca y el por qué de los nombres. El valor de cómo llamar a las agencias. Y para sorpresa del entrevistado terminamos hab read more
What Is An Appropriate Gift For A Baby Naming?
Baby Back Packs | December 3rd 2009 by affandi
I have one fairly close Jewish friend. She just had a baby and she invited me to her Baby Naming. I was thinking about going but I have no clue what to wear or what to get her. Its a girl of course, so what should I wear and get for the baby? read more
Will Chrysler Replace the Lancia Brand Name in Europe?
Strategic Name Development | December 3rd 2009
So by 2011 Fiat S.p.A may be replacing their Lancia brand name with the Chrysler brand in Europe. This is a surprise move that may signal the demise of the 103-year-old brand name. It is also further proof of just how serious Fiat is about making Ch read more
el Jimador New Mix Borrows Soft Drink Brand Naming to Compete wit…
Strategic Name Development | December 2nd 2009
Today my mind is on tequila. Specifically el Jimador's "New Mix" cocktail in can. To quote the Tequila Examiner, ther will be three types of these New Mix drinks, including "Spicy Mango Margarita, the Paloma (the most popular tequila cocktail in read more
Alfa Forced to Drop Milano Naming and Branding After Worker Prote…
Strategic Name Development | November 30th 2009
Alfa Romeo has decided to remove the Milano name from its new 147 model just a few days before the Bologna Motor Show. The reason? Laid off Alfa workers in Milan feel that the company is being hypocritical by naming the car after a city they have le read more
Save Your Unborn Baby from Embarrassment Later in Life
SayitBetter | November 19th 2009 by Kare Anderson
Probably Katie Holmes and Tom Cruise did not realize, when they named their daughter Suri, that it meant “pickpocket” in Japanese or “stop it” in Toruba. While Gwen Stefani and Gavin Rossdale’s son’s name Zuma means "peace" in A read more
Consider This When Naming Your Baby
Evolution | November 18th 2009
When it?s time to name your child, there are so many things that are going through your head, and often times, or not, there are some things that you won?t even think of, until you actually name your child. Take a look at what you should also conside read more
The limitations of descriptive names
Semantic Argument | November 18th 2009
According to this ad, the OC Autoshow is “more than an auto show.” Ad for an auto show at a bus stop. Thoughts? Ad (and website) contain very little evidence that the show is anything more than an auto show Obviously, contradiction betw read more
Tweeter Brand Naming For Sale; Twitter Users Notice
Strategic Name Development | November 18th 2009
So the brand name of electronics company "Tweeter" is up for sale and its owners, Wells Fargo and Schultze Asset Management, hope that its similarity to the word "Twitter" will give it some extra equity. This comes one year after Tweeter shut down read more
New Painting and a Giveaway!
In the Studio with Amanda | November 17th 2009 by Amanda Makepeace
When I sat down to paint yesterday the last thing I thought I’d end up with is a new starscape painting. But that’s what happened. It was a bit unnerving at first. I lost my entire series of starscapes (or celestials) in early 2008 and it’s the read more
Godiva Sweetens Their Naming and Branding
Strategic Name Development | November 17th 2009
I love chocolate and thus am intrigued by Godiva's new naming strategy which is designed to make the high-end sweet appealing in these down market times. They've made some subtle but important tweaks. Their new campaign and "brand essence" is calle read more
AdMob
LabNotes Naming And Strategic Branding | November 16th 2009 by Terry
Since it appeared in 2006, we’ve admired the name of the mobile phone ad distribution company Admob. The word embeds the company’s concept (mobile phone advertising) and echoes a whimsical social use of mobile phones, flashmob. Conceived in 200 read more
Coca Naming and Branding: Watch Out Coke, Kūka Is Here
Strategic Name Development | November 16th 2009
As faithful readers of this blog know, I am often amused by the world of energy drinks and the launch of Kūka, another coca-based drink, brings a smile to my face this Monday. Not because this is a particularly wacky name, although it does sound read more
Brand Naming and Acronyms
Branding Strategy Insider | November 14th 2009 by Derrick Daye
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by combining the first parts of a series of words (RADAR, from Radio Detecting and Ranging).As these examples suggest, once an read more
Brand Naming and Acronyms
Branding Strategy Insider | November 14th 2009 by Derrick Daye
An acronym is a pronounceable word formed from the initial letters of a name (WAC, for Women's Army Corps), or formed by combining the first parts of a series of words (RADAR, from Radio Detecting and Ranging).As these examples suggest, once an acro read more
The Language Of Brand Names
Branding Strategy Insider | November 13th 2009 by Derrick Daye
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain types of action.To explain, we must wade into the pond of language. Scholars have pointed out that every read more
The Language Of Brand Names
Branding Strategy Insider | November 13th 2009 by Derrick Daye
Names not just "are," they "do." As a part of language, names identify a business or brand, but also subtly suggest certain types of action.To explain, we must wade into the pond of language. Scholars have pointed out that every utterance has three read more
Interview with Leslie Scott, the Creator of the Game Jenga
The Marketing Fresh Peel | November 13th 2009 by Chris Wilson
This is a content from: The Marketing Fresh Peel A few months back I was approached by Leslie Scott’s publicist about setting up an interview with Leslie regarding her book About Jenga. At the time I had no idea who Leslie Scott was or why I read more
Taiyaki Branding and Naming Makes Japan Happy
Strategic Name Development | November 13th 2009
I often look to other countries for naming inspiration and today its Japan, where the horrible economy has brought back in vogue a traditional snack called Taiyaki. Taiyaki means, wait for it, "baked sea bream." It's a fish shaped pancake that is read more
GM Bets Naming of New Buick Regal Will Drive Younger Buyers To It…
Strategic Name Development | November 12th 2009
It's pretty much been an open secret since last month on the blogosphere that GM is planning on bringing back the Buick Regal. This brand name revival will essentially be modeled after the Opel Insignia, which has been selling very well in Europe a read more
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