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This Is Your Brain On Money
Online Investing AI | May 28th 2009 by Matt
People change when they’re in love. They talk different. They act different. They even walk different. Scientists say love can change your brain. And so can money. Jason Zweig’s book, Your Money And Your Brain, which I mentioned yesterday read more
I don't think this man is a big fan of neuroeconomics, do you? In…
idealawg | May 11th 2009
It seems that Paul B. Farrell thinks neuroeconomics is "a scam, a con job, propaganda, a big fat hoax." In his article "Five Reasons 'neuroeconomics' Is a Big, Fat Hoax" (MarketWatch), he makes five points about neuroecomics. Since 2002, neuroeconomi read more
Your Money and Your Brain: Jason Zweig: Book Review
The Wealth Success Student | November 29th 2008 by Joanna Penn
I have an interest in investing and psychology so this book was perfect! Jason Zweig’s Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich is an excellent book if you are interested in why we behave in cer read more
How To Recession Proof Your Brain: The Emotional Side Of Money
Neuro-Protective Lifestyle: The Art of Aging | November 16th 2008 by Kerry D. Friesen, M.D.
“I have always been fascinated by the law of reversed effort. Sometimes I call it the “backwards law.” When you try to stay on the surface of the water you sink; but when you try to sink you float. When you hold your breath you read more
Erotica & Economics
FINANCIONOMICS | September 21st 2008 by Anirban Dutta
A brain-scan study may help explain what is going through the minds of financial titans when they take risky monetary gambles: sex.When young men are shown erotic pictures, they are more likely to make larger financial gambles than if they are shown read more
Jason Zweig’s Inaugural WSJ Article
Financial Advice from Ottawa | July 14th 2008 by Andrew Baechler
Author Jason Zweig has been a leading force in promoting the study of neuroeconomics and its findings to investors. His book, Your Money and Your Brain, provides a fascinating look at how our brains are programmed and some of the irrational inve read more
Loss Aversion Quiz
Financial Advice from Ottawa | June 17th 2008 by Andrew Baechler
Most economic theories and models assume investors are rational decision makers who act in their own best interests. But, in reality, our investment brain often drives us to do things that are quite illogical, but make perfect emotional sense. One th read more
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