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Gaming and Entertainment Drive Mobile Internet Usage in BRIC Coun…
Gauravonomics Blog | August 18th 2008 by Gaurav Mishra
According to the recent Mobile Media Marketplace report from the Nielson Company (via Ashish Sinha), gaming and entertainment are the most popular categories amongst mobile internet users in BRIC countries (Brazil, Russia, India and China) whereas em read more
NBC's Olympic Golden Shower
Chickaboomer | August 17th 2008 by Marty Davis
Variety: "Michael Phelps continues to deliver some splashy ratings for NBC's coverage of the Beijing Games, as the swimmer's pursuit of a record eighth gold medal contributed to the net's largest aud on a Saturday in 18 years. Nielsen estimates that read more
Apple Working To Fix iPhone 3G’s Hiccups
iPhone News Updated | August 17th 2008 by thanaads
AT&T and Apple Inc developers are currently seeking solutions to solve the faults of the latest version of the iPhone 3G: dropped calls and flawed Web surfing. The glitches of Apple’s latest smart phone stirred a lot of debate on the blogospher read more
Blame the interns
Charisma 18 | August 13th 2008
Today, Nielsen named his picks for the year’s 10 best application UIs. Topping the list is Campaign Monitor, an excellent application for email campaign delivery. Nielsen attributes the app to Eyeblaster (Israel) and describes its use as integr read more
No Ratings Woodie For Woodruff
Chickaboomer | August 11th 2008 by Marty Davis
Bob Woodruff went to bed Friday with no ratings erection from John Edwards.The John Edwards on-air confessional kept "Nightline" from going down the Olympics drain with ratings the same as the week before. read more
NBC, Yahoo Nab Ratings Gold
Chickaboomer | August 11th 2008 by Marty Davis
NBC press release: Total Viewership for Beijing Games Surpasses 143 Million – Half of All Americans. More Than 1 Million Video Streams of Sunday's USA Swimming Gold Medal Relay Accessed at NBCOlympics.com. Which half of me watched the Olympics?Med read more
Nielsen "Past Summer Summer Games" 336x280
adverlicio.us | Online advertising archive | August 8th 2008
Nielsen "Fan That Cheers The Most" 336x280
adverlicio.us | Online advertising archive | August 8th 2008
Nielsen "Happiest Places In The World" 336x280
adverlicio.us | Online advertising archive | August 8th 2008
Recent BBC iPlayer data suggests catch-up view-rate via TV set fa…
Connected TV | August 7th 2008 by Barry Flynn
A number of separate bits of data about the use of the BBC iPlayer have surfaced in the past few weeks which could - on certain assumptions - enable us to ascertain whether usage rates are higher when the application is accessed via a PC or a TV set. read more
Univision Takes Manhattan
Chickaboomer | August 3rd 2008 by Marty Davis
WCBS TV: Within the past few months, WXTV's 6 p.m. newscast has eclipsed its English-speaking competitors on ABC, CBS and NBC stations in popularity among viewers younger than 49. Sister station KMEX in Los Angeles had more viewers in June for its ne read more
Because when you're a great composer, you're allowed to have icon…
This Blog Will Change The World | July 29th 2008
Every moment in Mozart's music we come across passages from which something can be learnt; and I have no doubt at all that, when the wheel of time has turned a few more cycles, the best of Mozart's symphonies will remain standing while most of Beetho read more
Mad Men Snags 2 Million Viewers -- Does That Make It a Hit?
Idol Thoughts: American Idol News & Commentary | July 29th 2008 by David Hatkoff
I read an article this morning about AMC's critically acclaimed, Emmy nominated Mad Men receiving nearly 2 million viewers for it's second season opener. The article started with the line "Maybe Don Draper will become a household name after all."Um - read more
Stocks & Blondes
Chickaboomer | July 27th 2008 by Marty Davis
Howard Kurtz Wash Post: "For the first three weeks of July, according to Nielsen figures that have not been publicly released, Fox Business Network is averaging just 8,000 viewers during daytime hours, and 20,000 in prime time. CNBC, by contrast, is read more
Tv - Dizionario Telefilmico/3
Scanews | July 26th 2008 by Security net
Ed eccoci arrivati all’ultima parte del dizionario telefilmico… Reader: consulente che si occupa di valutare se un? opera letteraria sia adatta a diventare una sceneggiatura o valuta progetti e sceneggiature gia’ esistenti per test read more
Apple’s iPhone Sets New Internet Browsing Trend
INDIAN YOUTH'S ALWAYS ROCKS | July 21st 2008 by rakshith
According to a survey conducted by Nielsen, a research firm, the U.S. dominates the list of those countries that have most number of subscribers who are clicking sites on mobiles. In 2006, 22.2 million people hooked the internet through phones and th read more
iPhone in Europa: i dati del sondaggio Nielsen
Tecnocino | July 21st 2008
Prima dell’11 Luglio erano già migliaia gli italiani possessori di iPhone. Avevano comprato il cellulare su Internet o direttamente nei paesi in cui era commercializzato. Nell’ultima inchiesta di Nielsen Mobile infatti anche il nostro pa read more
Nielsen To Measure Stadium Screen Audiences
AudienceCount.com - A Blog on Audience Measurement of Digita… | July 18th 2008 by Adam Stratas
Metrics specialist Nielsen will this autumn start measuring audiences for the stadium digital signage operated by Arena Media Networks in the U.S. Details of measurement methods and the scope of the data gathered have yet to be confirmed, but Ar read more
The cool and not-so-cool from SWAT Summit
Spark Minute | July 17th 2008 by David Spark
I attended the SWAT Summit, a conference about advertising and social media, at San Francisco’s Westin St. Francis. There was a lot of discussion, case studies, and research reports on advertising and social media. Here’s a summary of som read more
The mobile web gatecrashes the marketing mix
Strategic Alternative Marketing | July 15th 2008 by Chris Hoskin
With the news that 40 million US mobile subscribers (15.6 percent) actively use the mobile Internet, the mobile web is set to be a sure-fire line item entering many B2B marketers marketing plans in 2008/9. According to a recent Nielsen Company’ read more
The Growing Importance Of Mobile Analytics
Mobile Marketing Watch | July 15th 2008 by Vic Berggren
Any kind of media advertising requires the use of robust analytics to understand user-behavior and to better plan for future growth, and mobile advertising is no different. Actually, it’s perhaps more important than traditional web-based metri read more
Nielsen’s Long Awaited OOH Metric Coming Out Soon
AudienceCount.com - A Blog on Audience Measurement of Digita… | July 15th 2008 by Adam Stratas
Katy Bachman’s recent article in MediaWeek talks about the anticipated Nielsen OOH Metric. Nielsen is close to announcing a new service that will deliver standardized monthly audience metrics for OOH networks. Monthly? Some initial questions I& read more
Nielsen Collects FL Tax Breaks, Then Outsources Jobs
Politics And Everyday Life 2008© | July 13th 2008
Theodp writes "The poop is hitting the fan over tax breaks given to ratings giant Nielsen Co., which pocketed millions in Florida jobs-creation tax concessions but has turned around and dismissed hundreds of local workers after inking a $1.2B outsour read more
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