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How does your Site Search Perform?
Free Business Advice | December 17th 2009 by iMark Interactive
Have you ever been on a site where the site search was not performing up to your expectations? Was it frustrating trying to find everything that you were looking for because the software was just not good or just under performing? Have you looked read more
Insights from Forrester’s Interactive Marketing Forecast for 20…
Social Media Musings | December 8th 2009 by Tom Humbarger
Excerpt from my Omniture Email I received an email from Omniture today with a link to the 22-page July 2009 Forrester report by Shar VanBoskirk (et.al.) titled “US Interactive Marketing Forecast, 2009 to 2014″. Since I am always intrig read more
Introduction to Google Analytics and other website analytical too…
Glenn Ward's Blog | November 23rd 2009
Also see, Introduction to Search Engine Optimisation Beyond SEO Introduction to Pay Per Click Campaigns Google Analytics is an absolute gem of a tool and can be used to make accurate business decisions regarding your advertising activities and market read more
Adobe Web Analizi Yapan Omniture’yi Alıyor
A. Giray BATITÜRK * Notlarım, Tasarım, Pazarlama, Teknolo… | November 14th 2009
Dünya’nın, önde gelen tasarım yazılımları üreticilerinden Adobe, web analitik çözümleri sunan Omniture’yi yaklaşık 1.8 milyar dolara satın aldı. Böylelikle, Adobe pazarlamacılara sundukları içeriğin ne denli etkin ve read more
I'm Moderating an Analytics Panel at NewTeeVee Live Tomorrow!
Larry Kless' Weblog | November 12th 2009 by Larry Kless
This is a quick break from my promotion of the Online Video Platform Summit, which is just one week away, for a media alert to say that I'll be at NewTeeVee Live tomorrow moderating a panel discussion at 12:30 PM on Analytics sponsored by Ooyala. The read more
Google enters the commerce search arena
Press2.0 Communications in a digital world | November 5th 2009 by hayden
Yesterday Google announced their own Commerce Search application which competes with the likes of Omniture Merchandising (previously Mercado Search)This is an enterprise product search service that is hosted by them.It is similar to Mercado, in that read more
Price, Scale, Responsiveness & Integration of Social Media &a…
Paden Noble's Technology Blog | October 27th 2009 by Stephanie Noble
What are some Social Media Measurement and Brand Monitoring solution differentiators? I welcome your thoughts on what factors and companies should be considered for Part 2. The suggestions don’t have to be based on any hard logic as you can see read more
How To Measure ROI With Social Media
Social Media Blogger Guy | October 27th 2009 by Tom
Many business fail to use social media because they can’t effectively measure their return on investment (ROI.) These are basically the “old media” types, the guys that want stacks of reports and 50 lawyers looking over social media read more
How To Measure ROI With Social Media
Social Media Blogger Guy | October 27th 2009 by Tom
Many business fail to use social media because they can’t effectively measure their return on investment (ROI.) These are basically the “old media” types, the guys that want stacks of reports and 50 lawyers looking over social media read more
Price, Scale, Responsiveness & Integration of Social Media &a…
Paden Noble Social Media | October 27th 2009 by Stephanie Noble
What are some Social Media Measurement and Brand Monitoring solution differentiators? I welcome your thoughts on what factors and companies should be considered for Part 2. The suggestions don’t have to be based on any hard logic as you can see read more
Price, Scale, Responsiveness & Integration of Social Media &a…
Paden Noble's Technology Blog | October 27th 2009 by Stephanie Noble
What are some Social Media Measurement and Brand Monitoring solution differentiators? I welcome your thoughts on what factors and companies should be considered for Part 2. The suggestions don’t have to be based on any hard logic as you can see read more
Comscore y Omniture firman acuerdo estratégico
Blog Online Social Media Marketing | October 23rd 2009 by Juan Antonio
Hasta ahora Nielsen Netratings ha tenido prácticamente la exclusiva (por falta de un competidor real) de la medición combinada de panel y marcador con su herramienta Market Intelligence. Con este acuerdo entre Comscore y Omniture, si se llega a imp read more
Great Discussion on Why Mobile Advertising Has Not Reached Its Po…
NewDigitalCafé | October 22nd 2009 by Randy Giusto
There has been a great discussion going on over at the Mobile Mandala blog run by Mark Jaffe on “Ten Reasons Why Mobile Advertising Has Not Reached Its Potential” that you should all check out! My specific remarks were around the lack of read more
Do you really know how much revenue your online campaigns are gen…
ClickITSEO - Internet Marketing Specialists | October 16th 2009 by Ben Rush
If someone asked me why I loved online marketing so much I would probably have to say the analytical nature of it and the fact I can see so much detail around what I am doing. I love the fact that at the end of the day I can tell someone my work has read more
Get Your Web Analytics On!
Alter Imaging's Blog | October 12th 2009 by David Wells
The digital marketing team here at Alter Imaging love, love, loves our web analytic tools. The metrics and reports we get back not only show us that we are actually doing our job but doing it well! It also gives us the ability to make subtle adjustme read more
This Internet Thing May Catch On
Calx Europe | October 6th 2009 by Nigel Dunn
Cuh, who would have thought it, eh? This little wire into your house and down it comes all this fantastic information and now TV and much more.In fact so popular has this phenomenon known as 'The Internet' become that advertising spend on it has actu read more
A Step Closer to Unified Audience Measurement
Web Analytics World | September 30th 2009
By Matthew Langie, Senior Director of Product Marketing, OmnitureAs the online advertising market and breadth of publishers have grown over the years, the continuing challenge for advertisers and publishers has been telling the true story of the onli read more
Data is the New Creative. Marketing Nerds Unite!
NewCommBiz | September 22nd 2009 by Tac
Image via Wikipedia Remember in the post dotcom area of marketing how “creative” was the must have buzz word for all ad shops? Good creative is still important but it looks like marketing is about to be taken over by nerds (I mean that in a go read more
ComScore, Omniture, Adobe – Oh My; New Yahoo! Marketing Launche…
AdExchanger.com - Online Advertising Exchange News | September 22nd 2009
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics read more
Just How “Engaging” is Adobe’s Acquisition of Omniture?
NewDigitalCafé | September 21st 2009 by Randy Giusto
On September 15th, Adobe announced its plans to acquire Omniture, a leading web analytics firm. Since then, many have tried to determine the reasoning behind the acquisition, including a great discussion that’s been going on over at WebAnalyticsDem read more
Omniture and Comscore Join Forces for Audience Measurement
Webmetricsguru | September 21st 2009 by Marshall Sponder
This is pretty good news and something I wanted to happen for a while – Comscore has pretty good categorization of audiences into Audience Segments, but their measurement technology, panel based, is often inaccurate. Omniture, and Web Analyti read more
Adobe flash cash to buy omniture
The Lost Press Marketing Blog | September 20th 2009 by David Iwanow
The world’s leading web analytics company Omniture was purchased last week by Adobe Systems for US$1.8 billion. The move has sent shockwaves among the web analytics community as it is likely this will begin a stream of consolidation in the ind read more
Tech leads market optimism
Blog if Intellectual Capital | September 18th 2009 by Patric carlsson
Optimism about IT helped boost stock exchanges to 2009 highs this week as tech-sector mergers and acquisitions and news about improving demand for hardware buoyed investor confidence. read more
5 Tech Things – Joltid Sues Skype
Geekazine | September 17th 2009 by Jeffrey Powers
Brought to you by Eastbay - Save 15% on all orders with code AFZINE15 & 20% on orders $75 or more at Eastbay with code AFZINE20 Windows 7 Upgrade Mike Smith Upgrade can take up to a Day Zune or iPod Touch? Zune HD not that many applicati read more
An Analytical Adobe Move – Game Changer or Stifling Air
Organic Hat SEO | September 16th 2009 by Craig Daniels
Adobe announced yesterday that they are acquiring Omniture for 1.8 billion US. dollars. Their announcement “”Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and a read more
Adobe compra Omniture por 1.8 mil millones
rhypee informatica | September 16th 2009
Adobe ha anunciado este martes que comprara la empresa de análisis Web de Omniture Inc. por una suma total de 1.8 mil millones de dólares. Dando de esta forma a Adobe una gran eficacia en el terreno de marketing. De esta forma Adobe comprara cada read more
Adobe to Buy Omniture for $1.8 Billion, Expanding Beyond Design
Blog if Intellectual Capital | September 16th 2009 by Patric carlsson
Adobe´s innovation through aquisition continues, next in line is Omniture. On a larger scale, this indicates a growing market optimism that the time is right for investments. This article is by way of Bloomberg. “Sept. 16 (Bloomberg) — A read more
Omniture To Be Part Of Adobe’s Family - Watchout Google
Update Me Daily | September 16th 2009 by Khizee
Adobe Systems Inc has unveiled company’s new plan to takeover one of the fastest-growing business software maker, Omniture Inc for $1.8 Billion. The company made the decision in view of declining sales and profits, which it has been struggling read more
Adobe to Acquire Omniture for $1.8 Billion
SEO Consultant - Kolkata, India | September 16th 2009 by Nirupam Roy
Omniture has announced yesterday through their press release that Adobe Systems Inc. is going to buy business software maker Omniture Inc. for $1.8 billion ($21.50 per share) on a fully diluted equity-value basis. It is going to be a smart move that read more
Adobe Gets Into Web Analytics: Buys Omniture for $1.8 Billion
Online Shopping in India | September 16th 2009 by Joshan
“This is a game changer for Adobe and its customers,” said Shantanu Narayen, chief executive of Adobe, in a statement. “We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.” Saying so he read more
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