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Marketing Revisited. Business is marketing.
Shalabh Pandey on Ideas. Business, Digital Media, Marketing,… | December 17th 2009 by Shalabh Pandey
Business is marketing. Think about it. Click the title for complete post. (twitter.com/shalabhpandey) read more
How to Create a Buzz for Your Business
PR Fuel - Public Relations News & Tips | December 15th 2009 by Mickie Kennedy
Traditional advertisements and marketing campaigns can only take your business so far. If you want to truly spread the message, you need to create a buzz about your business. After all, what better way to get your name out there than to let your audi read more
The Dos and Don’ts of Online Viral Marketing
PR Fuel - Public Relations News & Tips | December 14th 2009 by Mickie Kennedy
For many, viral marketing is a mystery. When it does happen, you can’t figure out exactly how or why it happened. Because of its mercurial nature, many companies avoid viral marketing campaigns altogether, and that’s a mistake. The good n read more
How to Handle Negative Blog Comments
PR Fuel - Public Relations News & Tips | December 10th 2009 by Mickie Kennedy
In your dream world, thousands of people read your blog every day, and every single reader agrees with your every word. Now, snap back to reality. The truth is many people who read your blog won’t agree with what you have to say, and some of th read more
The Thin Blurred Line: When Is It OK to Mix Personal and Business…
PR Fuel - Public Relations News & Tips | December 4th 2009 by Mickie Kennedy
In online social networks, boundaries between work, family and friends are almost impossible to set and uphold. Should you maintain multiple presences and risk dividing your influence, or mix business and pleasure and hope you don’t offend a fr read more
7 Ways to Position Yourself as an Expert
PR Fuel - Public Relations News & Tips | December 3rd 2009 by Mickie Kennedy
Lack of credibility is one of the biggest obstacles companies have to overcome when doing business online. Let’s face it: Customers have their B.S. detectors on full alert when shopping online as they don’t want to get ripped off by some read more
How to Use Your Blog as a Press Release Outlet
PR Fuel - Public Relations News & Tips | December 2nd 2009 by Mickie Kennedy
Besides the normal press release, there are other ways to get your company’s point across. Inside of a well-designed website, a regularly updated blog is a great addition or alternative to press releases. Blog posts are easy to distribute insta read more
Social Media Anlaytics with Twitter Example
Shalabh Pandey on Ideas. Business, Digital Media, Marketing,… | December 1st 2009 by Shalabh Pandey
My conversation with Avinash Kaushik on some Twitter analytics points Click the title for complete post. (twitter.com/shalabhpandey) read more
The True Cost of Bad Publicity
PR Fuel - Public Relations News & Tips | November 27th 2009 by Mickie Kennedy
It has been said that “there’s no such thing as bad publicity.” Looking around today, it’s clear that some companies still buy into this. While it’s true that, in some cases, a bit of negative publicity is better tha read more
Twitter Lists: I Don’t Get It
PR Fuel - Public Relations News & Tips | November 24th 2009 by Mickie Kennedy
First let me begin by explaining that title. From a personal standpoint, I understand Twitter lists. It’s a great way to organize those people who I follow, and keep up with the latest and greatest in subjects that I’m interested in. read more
Google Page Rank- and why is it (still) important
Shalabh Pandey on Ideas. Business, Digital Media, Marketing,… | November 23rd 2009 by Shalabh Pandey
My take on perhaps the most misunderstood and most quoted metric on the web- Google PageRank Click the title for complete post. (twitter.com/shalabhpandey) read more
Marketing on Twitter: PR Heaven or Hype?
PR Fuel - Public Relations News & Tips | November 23rd 2009 by Mickie Kennedy
With all of the talk about Twitter in the past few months, it leads one to wonder if in fact Twitter.com is the social networking site (SNS) marketing machine that everyone claims it to be. Well, to prove or disprove these statements - let’s read more
Is the “Social Media Release” Much Ado About Nothing?
PR Fuel - Public Relations News & Tips | November 19th 2009 by Mickie Kennedy
There’s no doubt that social media has made a huge impact on the world of PR. For companies looking to use social media to get the word out, there is no shortage of products and services that are billed as tools to gain exposure on blogs and so read more
Brand Relationship Onion- People and Brand Relationships
Shalabh Pandey on Ideas. Business, Digital Media, Marketing,… | November 19th 2009 by Shalabh Pandey
Here's the deal- Brand-User Relationships could be best defined by layers of an onion. Click the title for complete post. (twitter.com/shalabhpandey) read more
The Fall of PR and the Rise of Social Media
PR Fuel - Public Relations News & Tips | November 18th 2009 by Mickie Kennedy
Al and Laura Ries said it best in The Fall of Advertising and the Rise of PR. They just didn’t take into account the idea that social media would come along and obliterate the practice of traditional public relations as we know it. PR start read more
Top 10 Tips for PR Success Using HARO
PR Fuel - Public Relations News & Tips | November 12th 2009 by Mickie Kennedy
If you work in public relations or a related field, HARO (Help A Reporter Out) is a free service that can yield a substantial return for a minimal time investment-if you play by the rules, that is. One slip-up could get not just you but your entire c read more
Demystifying the SEO Press Release From the Traditional Press Rel…
PR Fuel - Public Relations News & Tips | November 11th 2009 by Mickie Kennedy
When those outside the realm of public relations hear the term Search Engine Optimized (SEO) press release, more than head scratching ensues. Clients have often been heard murmuring, “What would I do with a SEO press release and who would I sub read more
A short video: online PR is all about community
Seager's PR Flip | October 30th 2009 by Steve Seager
Here’s a short video from the nice folks at RealWire that helps explain the key differences between traditional and online public relations.The cheese on toast mention made me laugh, and getting the beers in is always a nice analogy to use.The key read more
Social Relationship Matrix- and how brands fit in
Shalabh Pandey on Ideas. Business, Digital Media, Marketing,… | October 26th 2009 by Shalabh Pandey
Relationships are demanding- and require deep commitments. Brands say. I say - Maybe not. And here's why: The Social Relationship Matrix. Click the title for complete post. (twitter.com/shalabhpandey) read more
The Social Relationship Matrix- part 1
Shalabh Pandey on Ideas. Business, Digital Media, Marketing,… | October 26th 2009 by Shalabh Pandey
Brand-customer relationship- what needs to be understood better Click the title for complete post. (twitter.com/shalabhpandey) read more
Public Relations and Advertising
PR Fuel - Public Relations News & Tips | October 13th 2009 by Mickie Kennedy
The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves. When do you use public relations? Why should you advertise read more
eReleases Featured by Adam Curry and John C. Dvorak
PR Fuel - Public Relations News & Tips | October 12th 2009 by Mickie Kennedy
eReleases’ Mickie Kennedy was the executive producer of the No Agenda podcast on Saturday, October 10, 2009. Click the player above to hear Adam Curry’s and John C. Dvorak’s comments. read more
Online Press Release Myth - When Public Relations Equals SEO Page…
PR Fuel - Public Relations News & Tips | September 28th 2009 by Mickie Kennedy
A phenomenon that his hit the press release world is the myth of the online press release as a SEO (Search Engine Optimization) vehicle. Reaching the media appears to be an afterthought. The goal of the online press release … well, no one agree read more
Ranking on Google News
Out of the Fog Marketing | September 8th 2009 by Clarity Quest Marketing
Getting a top ranking on Google News for your original articles can mean many leads for your business. Check out this informative video from Google's Maile Ohye on how Google ranks news stories. read more
Business models that Google will eat up
Shalabh Pandey on Ideas. Business, Digital Media, Marketing,… | August 17th 2009 by Shalabh Pandey
Do It Yourself PR in New York with Chris Abraham
Marketing Conversation | July 18th 2009 by Chris Abraham
On Tuesday between 7pm and 10PM I will be talking to the kind folks and members of E.Factor at 37 W. 26th St. NY, NY 10010. Sorry for the late notice but I have the time now! If you’re in NYC and want to learn how to do all of your own ne read more
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