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Google Chrome OS: Dissecting A Great Marketing Announcement
Rocket Watcher | July 8th 2009 by April Dunford
Last week I was having a heated discussion with another marketer about Google's marketing and my position was that Google's marketing hasn't impressed me much. And by marketing I mean the way they launch, message and position products. The exception. read more
Office Technology - Computer Accessories by Eric E Kampel
e-Guru.org | July 6th 2009 by umesh
New age office technology features computer accessories which have revolutionized the way we work with computers. Businessmen and corporate enterprises have found that owning a laptop or a desktop computer alone wouldn’t suffice. There are a lo read more
What do a Nebraska farmer and Paypal Australia have in common?
Business is Personal | July 6th 2009 by Mark Riffey
photo credit: KM Photography.. For one, both are using various forms of social media to expand their business, find new customers and communicate with existing ones. In some cases, they might never have communicated directly with the customer who way read more
Augusta Maine Selects a Branding Strategy by Committee
Branding & Marketing | July 6th 2009 by Chris Brown
In politicial decisions, majority rules. Maybe that is why decision makers in Augusta Maine will deciding its branding by popular opinion. According to an article I read on line, they are asking people to vote for the best logo and the best tag read more
Using Wordpress to Save You Money & Simply Your Life
The Wealth Spa: Holistic Wealth for Women Entrepreneurs | July 3rd 2009 by Elizabeth Potts Weinstein
Guest post by Victoria Potts Keale. Long ago in the blog world, blogs were limited in their style to a simple format – a header, footer and pages upon pages of blog posts. But with the release of new versions of Wordpress there also came a new read more
Why Taglines Get A Bed Reputation - Bridgestone Tire
Branding Blog | July 2nd 2009 by Scott White
Look at Bridgestone Tire’s Tagline… How generic can this be? What’s the benefit to a Bridgestone customer? What company doesn’t strive for excellence? Imagine a company the size of Bridgestone with all their uniqueness coming read more
The 17 questions they hope you’ll never ask
Business is Personal | July 1st 2009 by Mark Riffey
photo credit: volante An essential element of doing business in a competitive marketplace (is there a market that isn’t?) is taking every step possible that will show a prospective client that your business is the only logical choice to provide read more
News/ Marketing Management: The DNA of Marketing Excellence
WCW inSight | June 30th 2009 by Andrew Scharf
All marketers strive to sell their stories these days. After they have managed to wiggle themselves out of the cobweb of approvals, governmental agencies, the big idea, the “one up” on competition, do they get the time to review it from a distanc read more
Half full or half empty? Either way, it’s still half.
Business is Personal | June 30th 2009 by Mark Riffey
photo credit: boyghost Today is June 30. Unless your business model is seasonal (which is common here in Montana), you should be at 50% of your annual goals as of the end of business today. Whether you are or not, looking back over the last 6 months read more
The wisdom of setting expectations from a 17 year old bacon lover
Business is Personal | June 29th 2009 by Mark Riffey
photo credit: miss_rogue Last week I was at summer camp with the Scout troop so things were a bit quiet here. Normally I would have posted a series of posts written in advance, but I thought both of us needed a break. Break time is over, so let’ read more
Job Vacancy Senior Account Manager INTERACT CARLSON
Info Lowongan Kerja Terbaru 2009 | June 28th 2009 by raden
INTERACT CARLSON Company Description Indonesia’s only fully integrated Relationship Marketing Company needs committed individuals to join their new expansion drive. Senior Account Manager (CRM) Requirements: *Hold a bachelor degree from a reputab read more
Feedback. Courtesy. Try it. Accept it. Use it.
Business is Personal | June 27th 2009 by Mark Riffey
photo credit: woodleywonderworks Today’s guest post comes from Barry Moltz, who talks about those people (euphemism) who don’t return calls or emails. While I’m sure none of us ever do that, all of us know someone who needs a little read more
A tale of two markets
Construction Marketing Ideas | June 27th 2009 by Mark Buckshon
Dinner at the annual Greater Ottawa Home Builders' Association boat cruise. Events like this allow trade contractors and builders to "connect" and develop relationships, which ultimately lead to business opportunities.On Thursday, I had conversation read more
Nokia Beta Labs Weather and events
Mobisofts | June 26th 2009 by Rizwan Asif
Weather and events by nokia beta labs. Here and now offers easy-to-use web services related to your current location. Check the local weather at a glance and get other topical information while on the Here and now offers you easy access to location read more
When one’s health impedes corporate performance…
SMartPR Public Relations Blog | June 24th 2009
Who knew “inside information” would take on a whole new meaning? Steve Jobs’ personal health has taken as much a position in Apple’s corporate positioning as the newest iPhone. In its most recent article in the New York Times read more
Premium brand positioning in social media
Sustainable Marketing Blog | June 24th 2009
This guest post is from Stuart Foster who blogs at TheLostJacket.com. If you’re interested in guest posting on the Sustainable Marketing Blog, please email me your guest post idea, and let’s take it from there. Thanks! *** How do you deal with a read more
Three Ways To Use The Most Important Business Strategy That Exist…
The Wealth Spa: Holistic Wealth for Women Entrepreneurs | June 23rd 2009 by Elizabeth Potts Weinstein
Guest post by Sheri McConnell. Did you know that there is a under the radar strategy that exists that you can take advantage of right now and it can immediately catapult your success. That strategy is positioning. Positioning is the process by which read more
How Authentic Is Your Brand ?
Randall Beard's Blog -- Marketing with Impact | June 23rd 2009 by Randall Beard
Authenticity is a term we hear bandied about a lot these days, but it’s one that you need to pay particular attention to. In a recent post “What Marketers Can Learn From The Obama Campaign — Part 2,” I talked about the import read more
Looking for the Winner when Markets Collide
Rocket Watcher | June 23rd 2009 by April Dunford
Some of the most interesting ideas for new startups come from the intersection of markets. If I look back at some of the V1 products I have worked on I see it over and over again. One thing to keep... read more
Branding Blunders: Is Pepsi Maxed Out?
Vitamin IMC | June 22nd 2009 by Vitamin IMC
The Pepsi family is striking out left and right with its marketing efforts this year. From the widely panned logo redesign and "Refresh Everything" campaign that doesn't make a whole lot of sense, comes a repositioning of the Diet Pepsi Max product. read more
Skyhook Wireless - A Credible Alternative to GPS?
Gizmos for Geeks | June 22nd 2009 by The Geeks
Perhaps a little known fact is that iPhone doesn’t always get its positioning from GPS, but sometimes from WiFi and cellular towers, using Skyhook Wireless’ system. Skyhook provides an alternative form of positioning that is more reliable read more
Inspiring your customers with kangaroos and wombats
Business is Personal | June 21st 2009 by Mark Riffey
photo credit: lastquest oday’s guest post comes from Nicholas Basbanes, who comments on the interesting and creative choice of paper used to print a book. Little things mean a lot – the article explains it well, but don’t be distrac read more
A visual look at that “Do what you love and the money will come…
Business is Personal | June 20th 2009 by Mark Riffey
photo credit: TheAlieness GiselaGiardino²³ Today’s guest post is from Bud Caddell, where he’s taking something that is so pervasive that it has become a cliche – and turned it into a visual that is far more meaningful. While I mig read more
5 Points To Think About Before Picking A Logo
Make Money Online | June 20th 2009 by Lee Power
Some decisions you only get to make once, but they will affect you for the rest of your life, or at least the rest of the time you are in business. The best example of this kind of decision is the choice of name and logo for a business. Both are real read more
5 POINTS TO THINK ABOUT BEFORE PICKING A LOGO
Best Online Money Guide | June 20th 2009 by willy
Your logo"along with your business name"is one of the most important decisions about your business you will ever make. Its important to take your time, choose carefully, and pick a logo that really represents you and your business and that you can li read more
The Art of CSS Positioning
Devmarks.com | June 19th 2009 by sharebrain
CSS Positioning tutorial with examples and explanation for each of the types. read more
Marketing Gurus Are Giving The Really Good Ones A Bad Name.
The Idea. | June 18th 2009 by Brian Creath
Have you noticed an increase in the number of marketing gurus? Geniuses, too. Perhaps you’ve also noticed that these labels are often self-proclaimed, or bestowed by a book publisher or publicity firm. Funny. The smartest people I’ve ever read more
Executive Leadership Needed as Renewable Energy Firms Tackle Chal…
The Green Economy Post | June 18th 2009 by Tracey de Morsella
In these challenging economic times, with seemingly thousands of unemployed or underemployed professionals available as candidates, you might think that renewable energy and clean tech leaders would be having a field day attracting and choosing leade read more
Is real-time fast enough for you?
Business is Personal | June 18th 2009 by Mark Riffey
I thought I’d provide a few Twitter stories for you today – call it Twitter Thursday if you like. First, a baker who uses Twitter to notify people what’s baking, what’s ready, etc. Customizable via the BakerTweet website, it t read more
New Image for the Golden Arches?
Cluttered Image | June 17th 2009 by Kate Phillips
I don't know about you, but I've noticed their commercials for fancy coffee and the recent addition of stone fascades on their buildings. What is McDonald's trying to do? Are they becoming Starbucks? Apparently they are putting a great deal of tim read more
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