Search Blogs
Post Tags
WrapMail is a finalist for the South Florida Business Journal’s…
WrapMail | October 2nd 2009 by WrapMail, Inc.
WrapMail, Inc. has been selected as a finalist for the South Florida Business Journal’s 2009 Technology Awards in the Interactive Marketing category. The Technology Awards was created to honor the area’s best technology-based companies, the C read more
Merkle Re-Brands Database Marketing to Include Customers
Beyond Madison Avenue | October 1st 2009
Database marketing is now about the customer. Who woulda thunk it? Merkle, a long-standing and highly reputable database marketing firm, has repositioned themselves in the industry. Following their release of Integrated Customer Marketing, Merkle has read more
FUNDAMENTAL MARKETING TERMS & CONCEPTS (PART 1)
MarketingByMouth | October 1st 2009 by John Smith
The pass conditions as well as concepts the chairman needs to know to feel efficient in the selling assembly or associated pursuit talk / Steven R. Van Hook, PhD read more
SM is about people not clicks
WiseMarketing; a systematic communication strategy | October 1st 2009 by wisemarketing
SM is not virtual as some may think. It is a communication platform on which real people talk. It is a place for everyone, but each channel has its own audience and brands don’t have to be on all of them. First step is to set goals and objecti read more
I'll Take a Bold: The Starbucks Via Launch
Rocket Watcher | October 1st 2009 by April Dunford
I normally cover startup technology on this blog but occasionally I think it's good to look at what's happening in the wider world of marketing to see if there are lessons we can learn and apply to our little corner... read more
Socialnomics Review
Mark on Marketing | October 1st 2009 by Mark Mathis III
I just finished the book, “Socialnomics.” My first blush was, “How silly to publish such new thinking about media in an old-media format.” I still believe that. I believe Erik Qualman’s publisher took the old-school wa read more
FUNDAMENTAL MARKETING TERMS & CONCEPTS (PART 1)
MarketingByMouth | October 1st 2009 by John Smith
The pass conditions as well as concepts the chairman needs to know to feel efficient in the selling assembly or associated pursuit talk / Steven R. Van Hook, PhD read more
FUNDAMENTAL MARKETING TERMS & CONCEPTS (PART 1)
MarketingByMouth | October 1st 2009 by John Smith
The pass conditions as well as concepts the chairman needs to know to feel efficient in the selling assembly or associated pursuit talk / Steven R. Van Hook, PhD read more
(Re)Discovering Relevant Value. (Part 2 in a series.)
The Idea. | September 30th 2009 by Brian Creath
“Procter & Gamble, the world’s largest consumer products company, has just announced a stunning new business strategy to jump-start growth. It begins in a startling, almost counterintuitive way — with company values and sense of pur read more
Choosing a business model that actually makes money
Web Marketing Outlaw | September 28th 2009 by Craig Dewe
Choosing a business model is hard… and a lot more important than most business owners believe. It’s also a major reason why most businesses don’t make much money - or if they do - still have poor cash flow. A lot of this can be avoi read more
Choosing a business model that actually makes money
Web Marketing Outlaw | September 28th 2009 by Craig Dewe
Choosing a business model is hard… and a lot more important than most business owners believe. It’s also a major reason why most businesses don’t make much money - or if they do - still have poor cash flow. A lot of this can be avoi read more
And More!
Mark on Marketing | September 28th 2009 by Mark Mathis III
There are throw-away phrases we all use to communicate: “at then end of the day,” “it is what it is,” “bottom line.” We all make fun of teenagers who say ‘like’ too much, we are just as guilty, but read more
Divide and Conquer
Loyalty Marketing Thoughts and Musings | September 28th 2009 by Mark Sage
Coupons. Despite their long history - first appearing in the early to mid 1800’s and being used to great effect by Coca-Cola in 1887 - they are however strange beasts. Every brand seems to want to give them – research suggests almost all o read more
Sitting up
Nursing Handover | September 25th 2009 by Cynthia
Babies love sitting up. When I first started in paediatrics, I would try all sorts of things to get kids to settle: patting chests, patting bottoms, rocking the cot back and forth, singing, and so on. Sometimes, nothing works. Sometimes it all works read more
Vegas Knows People and Marketing
Mark on Marketing | September 24th 2009 by Mark Mathis III
I was in Vegas a few weekends ago for my annual pilgrimage for the opening of NFL football. Walking the strip (and losing your money) can teach you a lot about marketing and people: Music moves people. Music is constantly playing in Vegas: in th read more
Are you listening to your customers?
The MarCom Network Blog | September 23rd 2009 by The MarCom Network
One of the elements that increases the success of your marketing campaign is to concentrate on listening to your customers and their needs. Large successful companies such as Starbucks are using social media to listen and monitor… to get feedba read more
Samsung Marine- The Positioning Problem ?
Manmeet Sabharwal's Weblog | September 22nd 2009 by Manmeet Singh Sabharwal
Few days back Samsung had launched this new cell phone called Samsung Marine. The TV commercial was great. The name Marine and the TV commercial sets the positioning straight and positions it as a waterproof phone.Shock Proof and Dust Proof were read more
Samsung Marine- The Positioning Problem ?
Manmeet Sabharwal's Weblog | September 22nd 2009 by Manmeet Singh Sabharwal
Few days back Samsung had launched this new cell phone called Samsung Marine. The TV commercial was great. The name Marine and the TV commercial sets the positioning straight and positions it as a waterproof phone.Shock Proof and Dust Proof were read more
Power shift: Who’s really in control of your brand? And more im…
The B2B Brand Debate | September 22nd 2009
Originally published on GigaBrand By Ray Baird, RiechesBaird In the B2B technology world the question of “who is control of the company brand” would be answered traditionally in the following ways: Some experts argue the brand should be “owned read more
Six Business Areas You Wish You Were Involved With
Prospero's Blog | September 22nd 2009
We are familiar with the idea of sunrise and sunset industries, but what about sunburst sectors ones that catch the moment or happen to be in the right place at the right time?Below we try to indentify ones that should be doing very well at present.L read more
Branding Mistakes to Avoid
The MarCom Network Blog | September 21st 2009 by The MarCom Network
With all the technology out there, the definition of so many traditional terms including customer service and market research, is changing… simply because the “traditional” means are changing. When it comes to branding though, you read more
Do you have a vision for your life?
Your Higher Calling | September 20th 2009 by Corry Adderley
Habakkuk 2:2 "And the Lord answered me and said, Write the vision, and make it plain upon tables, that he may run that readeth it." (KJV)You may be reading this and wondering to yourself, "Do I have a vision for my life?" or "What is it that I see my read more
Micro-Scripts: A Big Marketing Lesson for Small Business in the H…
The Marketing Spot | September 20th 2009 by Jay Ehret
A guest post by Bill Schley Small business can learn a ton from watching the big political contests going on in the capital right now. Why? Because everything comes down to a do or die vote-- a “one day sale for 100% market share.” No time to w read more
Seth, Harvard and understanding social network users
Business is Personal | September 20th 2009 by Mark Riffey
photo credit: James Jordan Today’s guest post comes from Professor Mikolaj Jan Piskorski from the Harvard Business School. HBS’s Sean Silverthorne summarizes of the article: Many business leaders are mystified about how to reach potenti read more
Gourmet Pretzels
Mark on Marketing | September 19th 2009 by Mark Mathis III
Brands are like people. Drippy brands — like drippy people — are flat, uninteresting, and just plain bland. Bland brands are ineffective and forgettable. So, how do you let your real character shine through? Personality is hard to read more
5 tips for turning customers into fans
Business is Personal | September 19th 2009 by Mark Riffey
photo credit: werkunz1 Today’s guest post is from Laurie Sherman over at Blendco Systems, where she offers 5 tips for turning car wash customers into fans. The difference? Customers wave and smile as they walk by, and maybe they stop to chat if read more
Aligning Your Company Name With Your Brand
Go Button Marketing | September 18th 2009 by Edwin
While visiting a client yesterday, I saw a new restaurant open and the name just did not make sense. In fact, it sounded weird.Manhattan Mediterranean Food.Manhattan is in New York. And New York is about 8,000 miles from the Mediterranean. But I'm su read more
Tag Line or Branding Line
Mark on Marketing | September 16th 2009 by Mark Mathis III
Most taglines don’t work. Research proves it. And, why should taglines work? A quick search found 20 companies using the tag line, “Clearly, the best.” One company even went so far to say, “Clearly the world’s read more
What does your ankle have to do with saddle height?
KGS Bikes Blog - The Cycling Lifestyle as the Fountain of Yo… | September 14th 2009 by Kevin Saunders
When I am helping people find their perfect position on the bicycle, saddle height is one of the many dimensions we discover in a BalancePoint™ session. While people consider the knee joint as the only significant articulation, the ankle is in fact read more
The Fall of Incrementalism. (And the case for bold, new thinking.…
The Idea. | September 14th 2009 by Brian Creath
Cohesion, our brand and communications strategy firm, has just published a new whitepaper: “The Fall of Incrementalism. (And the case for bold, new thinking.)” I wanted to share a short excerpt from this new piece and offer the complete w read more
Subscribe To