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Build your Image… Build your Brand
The MarCom Network Blog | September 14th 2009 by The MarCom Network
We all know how important it is to be consistent in your messaging , regardless if it is for business or personal branding purposes. With all the tools available out there, one can only wonder how effective your message and brand can be? Being pres read more
Billiards Rack
Pool Table Lamps, Billiard lighting, Buy Order | September 12th 2009 by Simon Tattersall
Billiards play is really popular as a good billiards game gives fun and joy and could be sort of opportunity for socializing. The billiards has different tools and good to know how to use them in the correct way, e.g. the rack… I’m pret read more
My Play - Right Use Of Billiards Rack
Discount Rifle Scopes. Rifle Scope Deals. Buy, Purchase | September 11th 2009 by Simon Tattersall
Billiards play is very popular as a good billiards game gives enjoyment and fun and could be sort of opportunity for socializing. The billiards has different parts and good to know how to use them in the proper way, e.g. the rack… I’m p read more
iTunes LP, the rich media salesperson
Business is Personal | September 11th 2009 by Mark Riffey
photo credit: Polifemus A couple of days ago, Apple introduced iTunes9 and demonstrated a new iTunes feature called iTunes LP. That’s “LP” as in long-playing album. Those of us who were of music-buying age in the 1960s (not me, old read more
A pigeon with a great value proposition
Business is Personal | September 10th 2009 by Mark Riffey
photo credit: carolune Those of you who know my backstory may remember that I was trained as a programmer and that I worked in the software industry for 17 years before coming to my senses. IE: before owning my own software company. A real one, not t read more
The Five Elements of Coconut Water's Success
Brand Mix | September 9th 2009 by MartinBishop
Photo: Rin-Tin-Tin (Flickr CC)As Al Reis pointed out recently, pioneering a new product or service category can cost a fortune. Think Webvan. Or, if you don't have a fortune to spend, and you have to build a category from scratch, it can take forever read more
Social Marketing People Are Social
Mark on Marketing | September 8th 2009 by Mark Mathis III
Does it feel like everyone is using social media? Are you feeling like you have a big fat “L” on your forehead just because you have not tried the new media? We’ll no need to worry. You are not alone. The share of adult int read more
How To Succeed In Business By Insulting Your Customers
RandM | September 7th 2009
There’s one very successful web-based company that breaks every rule in the business school textbook. Reading about them can make you think “Uh oh! What if everything I think I know is wrong?” The company is Craigslist. A fascinating article i read more
Brand loyalty and the “demise” or decline of traditional medi…
Dorothy Poon.com | September 7th 2009
Interesting Correlations An interesting angle was brought up in a recent conversation, that piqued my interest in the relationship between the general level of brand loyalty ... read more
Pardon the effs, but what the eff is social media?
Business is Personal | September 6th 2009 by Mark Riffey
Today’s guest post is a great powerpoint from Marta Kagan describing why you should care about social media. Don’t get distracted by the eff word (all full of *’s) or the big numbers. Get the message. What the F**K is Social Media: read more
22 things you dont know about your customers’ web viewing habit…
Business is Personal | September 5th 2009 by Mark Riffey
photo credit: Gret@Lorenz Today’s guest post is from Ian over at Conversation Marketing and talks about little things you need to know about the folks who visit your site. These kinds of things hit close to home here at Business is Personal. Li read more
The $50 No
Mark on Marketing | September 3rd 2009 by Mark Mathis III
Baseball is one of the most precisely counted games. There are stats for every situation. Horse racing is about the same. Last weekend I attended both venues and was reminded about a valuable sales technique. I was talking with my brothers- read more
Atomic batteries to power, turbines to speed
Business is Personal | September 2nd 2009 by Mark Riffey
photo credit: gruntzooki Would airlines be (more?) profitable if they didn’t have to pay for the fuel to get their planes from the runway to 35,000 feet? I’m guessing they would. Think about all the fuel it takes to lift half a million po read more
Do you make their eyes shine?
Business is Personal | August 30th 2009 by Mark Riffey
Today’s guest post comes from TED, where musician/educator Benjamin Zander talks about music, passion and how he can tell if someone has a passion for what they do – as well as what kind of impact (if any) his playing has on his audience. read more
Watch out for those kids
Business is Personal | August 28th 2009 by Mark Riffey
photo credit: mckaysavage They just don’t know any better and they’re the ones Seth is talking about here. They don’t know that you’re supposed to dominate your industry and they are supposed to respect your dominance just bec read more
Your customer’s pet peeve
Business is Personal | August 27th 2009 by Mark Riffey
photo credit: William A. Franklin This post discusses one of them: http://totusmel.blogspot.com/2009/07/communicate.html Inconsistency is a good one, but…yours might be different. I don’t mean your pet peeve, I mean that thing your busine read more
Vanity Phone Numbers
Mark on Marketing | August 27th 2009 by Mark Mathis III
I had a call from my friend Dave Collins. He is a professor at the University of Iowa Tippie School of Business. He said there is “something wrong with my business card.” I thought he was going to say that my photo is up-side-dow read more
500+ mph with the Garmin Nuvi 265WT GPS during flight
Garmin-Nuvi-350 | August 25th 2009 by Eyal Barzilay
We took the Garmin Nuvi 265WT GPS from take off to cruising altitude and speed in a Cessna 750. The tracking worked great and we saw the unit go up to 625 mph although the video only showed around 500 mph. It was fun comparing the Nuvi to the in-flig read more
Size matters: The verdict on the Angus Third Pounder
Brand Mix | August 25th 2009 by MartinBishop
Photo: meFresh back from a trip up the coast to Oregon where we drove in our car down the Avenue of the Giants, home of some of the world's largest trees; rode in a dune buggy up and down the Oregon Dunes, the largest expanse of coastal san read more
Hi, my name is TriFold Brochure. Not.
Business is Personal | August 24th 2009 by Mark Riffey
photo credit: Sukanto Debnath The primary message / goal / mission of this blog is that you and your business need to create a more personal connection with your clients. To that end, someone asked me this morning about the website work that I do. We read more
Are You a Don King?
Mark on Marketing | August 24th 2009 by Mark Mathis III
“Tell me what you brag about and I’ll tell you what you lack.” Spanish Proverb Do you ever say, “I really like him, he’s such a braggart?” I don’t think so. My mother often reminded me that “ read more
Business Code of the West
Business is Personal | August 22nd 2009 by Mark Riffey
photo credit: joshuahoffmanphoto Kinda stands on its own, doesn’t it? http://www.cowboyethics.org/TenPrinciples.html It’s what customers want and expect, but in many cases they’ve become accustomed to much less. Use it as a startin read more
Matt wasn’t writing about starting a bank.
Business is Personal | August 21st 2009 by Mark Riffey
photo credit: tm-tm Earlier this week, Matt Mullenweg (whose software runs this blog) wrote a post about starting a bank. BUT…it really wasn’t about starting a bank. Not if you look under the covers just a bit. It was really about how to read more
How To Get Attention In Your Marketing
Your Marketing Solutions | August 20th 2009 by Dr. Charles Baldwin
Every business owner knows that the key to success is how well you market your business. Your business is not any different. Success depends on your marketing strategies. There are many different marketing techniques with many different price tags a read more
Guest Post: 3 Things Marketers Need To Do Now
Randall Beard's Blog -- Marketing with Impact | August 20th 2009 by Randall Beard
This is the 2nd in a series of periodic guest posts. Susan Kanefield Lauinger is a senior marketing executive, strategist and brand consultant with L’Oreal, Philip Morris and American Express. **************************************************** read more
Paradox of Power
Mark on Marketing | August 19th 2009 by Mark Mathis III
Barack Obama has a sculpture in his office. It is a hand holding an egg. It is called the ”Paradox of Power” and it symbolizes the fragility of authority. Power is like an egg: Held too tightly it breaks, held too loosely it sli read more
Brand Refinery
Kristian Andersen + Associates | August 19th 2009
I remember the feel of the Midas Touch, when I received my coveted invite to the members only Gilt Groupe. With its glossy chic black and gold branding, gorgeous photography, and renowned designers, they opened the kimono of the elusive New York samp read more
Differentiation lessons from Djamolidine Abdoujaparov and Jan Bok…
Sustainable Marketing Blog | August 19th 2009
In the late 1980s, I used to watch two sports: road bicycle racing and ski jumping. In each, an athlete stood out. They both popped into my mind as I was thinking about differentiation in marketing (incidentally while riding a bike to a meeting). Dja read more
Unique marketing ideas don’t work…
Web Marketing Outlaw | August 18th 2009 by Craig Dewe
Last night I was up until 2:41am and I realised something… unique marketing ideas don’t work. Well not as well as we’d like them to work anyway. This was brought on by rereading Seth Godin’s classic Purple Cow. Seth was talkin read more
“A Messaging Plan? (Do we even have a message?)”
The Idea. | August 18th 2009 by Brian Creath
As businesses emerge from their long, dark marketing sleep, it’s important to recognize that things really have changed. From environment to attitude, the marketing factors impacting business have shifted. And whether you believe these are shor read more
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