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Looking up at an ugly linebacker
Business is Personal | August 2nd 2009 by Mark Riffey
Competition. It isn’t good or bad, it just is. You either are or you aren’t competitive. Thankfully, it’s something you might even be able to learn, at least somewhat. On the other hand, it’s hard to teach the desire to drive read more
Article Promotion and Copywriting For Your SEO Needs
SEO Information Now | August 1st 2009 by Joan Yankowitz
An Introduction to Social Media Strategy
WiseMarketing; a systematic communication strategy | August 1st 2009 by wisemarketing
There are some questions to ask, prior to committing any resources to SM and SMM; Why SM Which channels to use How to market via SM Who to target in SM sphere When to utilise SM Consequently, SMM strategists and operations team (from various busi read more
Signalling in Pharma - what is it?
Pharma Strategy Blog | July 31st 2009 by Sally Church
Recently, I was talking with a Pharma client about signalling (or signaling as our American cousins call it) and how it can be extremely useful for marketing strategy purposes. We are all signalling our intent, ideas and thoughts everyday in... read more
Liberty Mutual at BlogHer
About brands, players, startups | July 31st 2009 by Mary Trigiani
When I was at BlogHer last weekend, I was pleased to find a Liberty Mutual booth. The company runs my most favorite television commercials today, the ones that show people helping each other along a theme of personal responsibility. Pow read more
Online Advertising Grows 29% in 2008 - Are You Positioned for Suc…
SelfMarketer.com - Small Business Blog | July 31st 2009 by Kris
In a recent report published by the Interactive Advertising Bureau of Canada they concluded that online advertising expenditures increased from $1.241 million in 2007 to $1.6 million in 2008.Nine months ago if you we're to ask the online publishers i read more
the re-positioned moi
Baroque in Hackney | July 30th 2009
Bear with me. I’m not working now so I’m very busy; it’s been one of those weeks. Right now I’m hard at work on a new professional blog, which will aim to do for the world of PR & copywriting what this one has done for read more
The Top Ten Global In-Vitro Diagnostics Companies: Positioning, p…
Aarkstore.com - Market Research Reports | July 30th 2009 by Anjali Kalan
The Top 10 Global In-Vitro Diagnostics Companies: Positioning, performanceand SWOT analyses The in-vitro diagnostics (IVD) market continues to grow at a steady pace, driven by new fields such as molecular diagnostics and a growing consumer awareness read more
Positioning – Gives YOU The Marketing Edge
Your Marketing Solutions | July 29th 2009 by Dr. Charles Baldwin
Positioning is the best plan that any business can implement. Positioning is putting yourself in the right place in the eyes of your market. You get your market to know you as an expert that can be trusted. You get looked on as a reliable resource fo read more
The Michael Jackson School of Brand Building
Content Rich | July 28th 2009 by Jon Wuebben
So when you’re writing that copy, whether it’s a blog post, a new Services page or a press release, what are you ultimately trying to do? When you are shooting that video, tweaking the audio and editing out the bad stuff, what do you want to acco read more
What's The Purpose Of Having A TV On In Your Business? -- WTF? Ep…
The Gravitational Marketing Blog | July 27th 2009
WTF? is a daily web show for small business owners and entrepreneurs who want to learn how to naturally attract customers and get the FAME and FORTUNE they deserve.The other day we were having a lunch at a local restaurant and they had a few TVs on read more
Gone in 60
Mark on Marketing | July 27th 2009 by Mark Mathis III
Cars disappeared in record time in the Nicolas Cage movie, “Gone in 60 Seconds.” But what is really gone in 60 seconds are readers. There is a reason this Blog is about 300 words each time. That is because we read at about 300 word read more
The Absolute Importance of Adsense Keywords
PPC Advertising Expertise | July 25th 2009 by Joan Yankowitz
Letting your hair down
Business is Personal | July 25th 2009 by Mark Riffey
photo credit: Tim Farris Photographer Today’s guest post from Lisa Barone is all about professionalism, sort of. Lisa talks about doing the unexpected vs. being the stuffy professional everyone expects to you be. There is room for both when sea read more
SMM integration with LA
WiseMarketing; a systematic communication strategy | July 24th 2009 by wisemarketing
Just got back from an exciting presentation I had about integration of SMM and LA to a team of startups. Majority of the questions raised by the audience, were very similar to those of what we hear from corporates. Sometimes something should be s read more
Wonder if the coffin hinges squeaked?
Business is Personal | July 24th 2009 by Mark Riffey
photo credit: mhoey Wednesday, MSNBC reported that John Barry, the former CEO of WD-40 company had recently passed on. Normally, I don’t spend a lot of time reading obits, but something made me consume this one. Perhaps it is because WD-40̵ read more
Positive and Negative Factors of Local Search Ranking
LooMag - A SEO Magazine | July 23rd 2009 by Johannes Kozuch
A recent study done by David Mihm among 27 prominent bloggers and practitioners of local search engine marketing showed the following factors that positively affect local search rankings in Google and Yahoo, beginning from the most helpfull: 1. Havi read more
Bad conversation: Like peeing on the seat
Business is Personal | July 23rd 2009 by Mark Riffey
photo credit: James Jordan Remember driving across the country in your car as a kid on those family vacations? Picture this: Your dad, brother, uncle or whoever gets out of the car, goes into the restroom, comes back a few moments later and without a read more
6 Steps for Turning Digital Chaos into Brand Equity
Randall Beard's Blog -- Marketing with Impact | July 23rd 2009 by Randall Beard
From my July 21 guest post on Branding Strategy Insider: The marketing landscape is increasingly chaotic and getting more so. The old world of command and control marketing messaging is dead. And marketers are woefully unprepared to deal with this n read more
Artificial Dissemination - A Tool for Bigg Success
Bigg Success | July 23rd 2009 by biggsuccess
Today we’ll wrap up our discussion about artificial dissemination. Last time, we talked about three dangers of misstatements and exaggerations. There’s another side to artificial dissemination. It can also be a tool if used carefully and read more
AllWebMenus Pro version 5.1 Build #788 released!
Likno Software Blog | July 23rd 2009 by Likno Software
Hello! We are happy to inform you that we have released the latest version of AllWebMenus Pro, version 5.1 Build #788! What’s New: - Fixed an issue where a sliding subgroup could not position correctly when the user resized the window (IE only). - read more
A Creative Workshop Idea - the Elevator Pitch
BQF innovation Blog | July 22nd 2009
I ran a short workshop session today after the BQF Annual General Meeting. The first thing we did was to construct a new elevator pitch. Each delegate had to write down how they would currently describe their organisation in one sentence. We go read more
Is Free Content Sustainable?
The Green Market | July 22nd 2009 by Richard Matthews
Tens of millions of people are taking advantage of free content. The proliferation of the digital universe is making advertising cheaper and providing a range of free information, products and services. Just this morning my inbox yielded offers for f read more
Shane 0, Comcast 0. No one wins when you offer loser customer ser…
Business is Personal | July 22nd 2009 by Mark Riffey
photo credit: Amir K. Shane over at AskShane.org mentioned to me a while back about an interaction he had with Comcast. Yes, I’ve seen the litany of “Comcast sucks” threads, and I’m aware that they have a support team on Twitt read more
Brand positioning and strategy success
The Branding gavel | July 22nd 2009 by Olaito,Oluyinka
Many brand owners, drivers often overlook a critical point that can help in making their strategies work. Because of this many brand investments often fail to achieve purpose. This may not be attributed to the veracity of the brand’s strategy but a read more
NASA: Then and Now
Cluttered Image | July 21st 2009 by Kate Phillips
The current media attention being given to the National Aeronautics and Space Administration, more commonly known as NASA, led me to consider how and what Americans think about space exploration.NASA programs, and NASA in general have a fascinating b read more
Strong brands have strong positioning.
Insert Copy Here | July 20th 2009 by Dave Racine
I diverge from the ordinary traditional thinkers when it comes to branding because I believe building a brand is a strategy that starts with (and infinitely continues with) positioning. My traditional-thinking counterparts are focused on ‘defin read more
Another successful campaign
WiseMarketing; a systematic communication strategy | July 20th 2009 by wisemarketing
Rustica is a small restaurant based in London; they contacted us regarding their branding and advertising back in April 2009. The management team asked us, to increase their brand awareness as well as their customer base within a limited marketing bu read more
Differentiation
Mark on Marketing | July 20th 2009 by Mark Mathis III
st2jie6nuw Sometimes marketing epiphanies hit you in the face like a cold fish. That’s what almost (literally) happened while I was conducting some consulting in Seattle. Dick Sayther (Gronland, Sayther and Brunkow Consulting) and I had read more
UltraMon v3.0.6 Beta Incl Keymaker-BLiZZARD
Quality Scene Releases | July 19th 2009 by Russer
BLiZZARD released this lil app about 2 days ago so its not exactly fresh but i use it myself so i thought it would be worth the post. UltraMon is an amazingly powerful application that allows you a lot more control over multi monitor setups. If you h read more
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