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Business is Personal | August 9th 2009 by Mark Riffey
photo credit: seanmcgrath Today’s guest post from Jeff over at BrickandClick.com has great timing, as I’ve discussed this very topic with two different clients in the last two days. I love it when I can find someone else to do the nagging read more
Something special in the air
Business is Personal | August 8th 2009 by Mark Riffey
I have to say that I never expected a country-western song to be a guest post, but it is what it is. For the rest of the story about how United trashed Dave Carroll’s guitar and more importantly, their mistakes afterwards, drop over to FastComp read more
Positioning: stop calling yourself a “freelance writer”
Writing Hacker: Writing Skills for Writers | August 6th 2009 by angelabooth
What’s in a name, or a title? A lot, it turns out. I dislike the term “freelance writer.” So much so in fact that I didn’t use it for the first couple of years of my writing blog. Finally, I broke down and started to use it, b read more
Your target market - Are you making these mistakes?
Web Marketing Outlaw | August 4th 2009 by Craig Dewe
Deciding on your target market is probably the most important decision you will make for your business. The problem is most businesses make this decision last and it can be a major reason for their failure. Selecting the right target market will make read more
How To Write Your Positioning Statement
Spin Strategy™ - Tools for Intelligent Job Search | August 4th 2009 by Tim Tyrell-Smith
If you are a regular blog reader and have used a few of the free downloads, you may have seen me reference the term "positioning statement". I suggest you put it on your resume as well as on your SoloSheet™... read more
Make money from your marketing
Web Marketing Outlaw | August 3rd 2009 by Craig Dewe
The job of marketing is to increase your sales… plain and simple. You are investing in marketing because it should bring more customers through the door. And this means every dollar you spend on marketing should give you a positive return. It&# read more
Yo Quiero Taco Bell
Business is Personal | August 3rd 2009 by Mark Riffey
photo credit: Bree Bailey What’s going on with Taco Bell lately? Gidget, the “Yo Quiero, Taco Bell” chihuahua dies – and they do nothing. Not even a press release. If you remember years back when the “Yo Quiero Taco Bell read more
NavCert is partner of European Navigation Event, and will be spea…
European Navigation Event | August 3rd 2009 by Pieter Hermans
NavCert offers support regarding the development and the marketing of products and services of positioning and navigation systems. read more
Looking up at an ugly linebacker
Business is Personal | August 2nd 2009 by Mark Riffey
Competition. It isn’t good or bad, it just is. You either are or you aren’t competitive. Thankfully, it’s something you might even be able to learn, at least somewhat. On the other hand, it’s hard to teach the desire to drive read more
Article Promotion and Copywriting For Your SEO Needs
SEO Information Now | August 1st 2009 by Joan Yankowitz
An Introduction to Social Media Strategy
WiseMarketing; a systematic communication strategy | August 1st 2009 by wisemarketing
There are some questions to ask, prior to committing any resources to SM and SMM; Why SM Which channels to use How to market via SM Who to target in SM sphere When to utilise SM Consequently, SMM strategists and operations team (from various busi read more
Signalling in Pharma - what is it?
Pharma Strategy Blog | July 31st 2009 by Sally Church
Recently, I was talking with a Pharma client about signalling (or signaling as our American cousins call it) and how it can be extremely useful for marketing strategy purposes. We are all signalling our intent, ideas and thoughts everyday in... read more
Liberty Mutual at BlogHer
About brands, players, startups | July 31st 2009 by Mary Trigiani
When I was at BlogHer last weekend, I was pleased to find a Liberty Mutual booth. The company runs my most favorite television commercials today, the ones that show people helping each other along a theme of personal responsibility. Pow read more
Online Advertising Grows 29% in 2008 - Are You Positioned for Suc…
SelfMarketer.com - Small Business Blog | July 31st 2009 by Kris
In a recent report published by the Interactive Advertising Bureau of Canada they concluded that online advertising expenditures increased from $1.241 million in 2007 to $1.6 million in 2008.Nine months ago if you we're to ask the online publishers i read more
the re-positioned moi
Baroque in Hackney | July 30th 2009
Bear with me. I’m not working now so I’m very busy; it’s been one of those weeks. Right now I’m hard at work on a new professional blog, which will aim to do for the world of PR & copywriting what this one has done for read more
The Top Ten Global In-Vitro Diagnostics Companies: Positioning, p…
Aarkstore.com - Market Research Reports | July 30th 2009 by Anjali Kalan
The Top 10 Global In-Vitro Diagnostics Companies: Positioning, performanceand SWOT analyses The in-vitro diagnostics (IVD) market continues to grow at a steady pace, driven by new fields such as molecular diagnostics and a growing consumer awareness read more
Positioning – Gives YOU The Marketing Edge
Your Marketing Solutions | July 29th 2009 by Dr. Charles Baldwin
Positioning is the best plan that any business can implement. Positioning is putting yourself in the right place in the eyes of your market. You get your market to know you as an expert that can be trusted. You get looked on as a reliable resource fo read more
The Michael Jackson School of Brand Building
Content Rich | July 28th 2009 by Jon Wuebben
So when you’re writing that copy, whether it’s a blog post, a new Services page or a press release, what are you ultimately trying to do? When you are shooting that video, tweaking the audio and editing out the bad stuff, what do you want to acco read more
What's The Purpose Of Having A TV On In Your Business? -- WTF? Ep…
The Gravitational Marketing Blog | July 27th 2009
WTF? is a daily web show for small business owners and entrepreneurs who want to learn how to naturally attract customers and get the FAME and FORTUNE they deserve.The other day we were having a lunch at a local restaurant and they had a few TVs on read more
Gone in 60
Mark on Marketing | July 27th 2009 by Mark Mathis III
Cars disappeared in record time in the Nicolas Cage movie, “Gone in 60 Seconds.” But what is really gone in 60 seconds are readers. There is a reason this Blog is about 300 words each time. That is because we read at about 300 word read more
The Absolute Importance of Adsense Keywords
PPC Advertising Expertise | July 25th 2009 by Joan Yankowitz
Letting your hair down
Business is Personal | July 25th 2009 by Mark Riffey
photo credit: Tim Farris Photographer Today’s guest post from Lisa Barone is all about professionalism, sort of. Lisa talks about doing the unexpected vs. being the stuffy professional everyone expects to you be. There is room for both when sea read more
SMM integration with LA
WiseMarketing; a systematic communication strategy | July 24th 2009 by wisemarketing
Just got back from an exciting presentation I had about integration of SMM and LA to a team of startups. Majority of the questions raised by the audience, were very similar to those of what we hear from corporates. Sometimes something should be s read more
Wonder if the coffin hinges squeaked?
Business is Personal | July 24th 2009 by Mark Riffey
photo credit: mhoey Wednesday, MSNBC reported that John Barry, the former CEO of WD-40 company had recently passed on. Normally, I don’t spend a lot of time reading obits, but something made me consume this one. Perhaps it is because WD-40̵ read more
Positive and Negative Factors of Local Search Ranking
LooMag - A SEO Magazine | July 23rd 2009 by Johannes Kozuch
A recent study done by David Mihm among 27 prominent bloggers and practitioners of local search engine marketing showed the following factors that positively affect local search rankings in Google and Yahoo, beginning from the most helpfull: 1. Havi read more
Bad conversation: Like peeing on the seat
Business is Personal | July 23rd 2009 by Mark Riffey
photo credit: James Jordan Remember driving across the country in your car as a kid on those family vacations? Picture this: Your dad, brother, uncle or whoever gets out of the car, goes into the restroom, comes back a few moments later and without a read more
6 Steps for Turning Digital Chaos into Brand Equity
Randall Beard's Blog -- Marketing with Impact | July 23rd 2009 by Randall Beard
From my July 21 guest post on Branding Strategy Insider: The marketing landscape is increasingly chaotic and getting more so. The old world of command and control marketing messaging is dead. And marketers are woefully unprepared to deal with this n read more
Artificial Dissemination - A Tool for Bigg Success
Bigg Success | July 23rd 2009 by biggsuccess
Today we’ll wrap up our discussion about artificial dissemination. Last time, we talked about three dangers of misstatements and exaggerations. There’s another side to artificial dissemination. It can also be a tool if used carefully and read more
AllWebMenus Pro version 5.1 Build #788 released!
Likno Software Blog | July 23rd 2009 by Likno Software
Hello! We are happy to inform you that we have released the latest version of AllWebMenus Pro, version 5.1 Build #788! What’s New: - Fixed an issue where a sliding subgroup could not position correctly when the user resized the window (IE only). - read more
A Creative Workshop Idea - the Elevator Pitch
BQF innovation Blog | July 22nd 2009
I ran a short workshop session today after the BQF Annual General Meeting. The first thing we did was to construct a new elevator pitch. Each delegate had to write down how they would currently describe their organisation in one sentence. We go read more
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