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Is Free Content Sustainable?
The Green Market | July 22nd 2009 by Richard Matthews
Tens of millions of people are taking advantage of free content. The proliferation of the digital universe is making advertising cheaper and providing a range of free information, products and services. Just this morning my inbox yielded offers for f read more
Shane 0, Comcast 0. No one wins when you offer loser customer ser…
Business is Personal | July 22nd 2009 by Mark Riffey
photo credit: Amir K. Shane over at AskShane.org mentioned to me a while back about an interaction he had with Comcast. Yes, I’ve seen the litany of “Comcast sucks” threads, and I’m aware that they have a support team on Twitt read more
Brand positioning and strategy success
The Branding gavel | July 22nd 2009 by Olaito,Oluyinka
Many brand owners, drivers often overlook a critical point that can help in making their strategies work. Because of this many brand investments often fail to achieve purpose. This may not be attributed to the veracity of the brand’s strategy but a read more
NASA: Then and Now
Cluttered Image | July 21st 2009 by Kate Phillips
The current media attention being given to the National Aeronautics and Space Administration, more commonly known as NASA, led me to consider how and what Americans think about space exploration.NASA programs, and NASA in general have a fascinating b read more
Strong brands have strong positioning.
Insert Copy Here | July 20th 2009 by Dave Racine
I diverge from the ordinary traditional thinkers when it comes to branding because I believe building a brand is a strategy that starts with (and infinitely continues with) positioning. My traditional-thinking counterparts are focused on ‘defin read more
Another successful campaign
WiseMarketing; a systematic communication strategy | July 20th 2009 by wisemarketing
Rustica is a small restaurant based in London; they contacted us regarding their branding and advertising back in April 2009. The management team asked us, to increase their brand awareness as well as their customer base within a limited marketing bu read more
Differentiation
Mark on Marketing | July 20th 2009 by Mark Mathis III
st2jie6nuw Sometimes marketing epiphanies hit you in the face like a cold fish. That’s what almost (literally) happened while I was conducting some consulting in Seattle. Dick Sayther (Gronland, Sayther and Brunkow Consulting) and I had read more
UltraMon v3.0.6 Beta Incl Keymaker-BLiZZARD
Quality Scene Releases | July 19th 2009 by Russer
BLiZZARD released this lil app about 2 days ago so its not exactly fresh but i use it myself so i thought it would be worth the post. UltraMon is an amazingly powerful application that allows you a lot more control over multi monitor setups. If you h read more
Taxonomy of Life: series 1
Golmuri | July 17th 2009 by golmuri
It is said that the winning strategy of British in India was to “divide and rule”. They divided India into many religious and cultural segments to weaken the base of brotherhood among Indians. The sectret of modern marketing is exactly th read more
The (Not-So) Hidden Cost Of Saying The Wrong Thing.
The Idea. | July 16th 2009 by Brian Creath
As we study new ways to save money and grow business efficiency, one area has gone largely untouched: Communication. Interesting, because it’s one of the biggest issues facing business today. An SIS International Research study discovered that read more
A View that Leads to Bigg Success
Bigg Success | July 16th 2009 by biggsuccess
Bigg success is life on your own terms. Our focus today is growth, one of the five elements of bigg success. We tend to avoid information that’s not consistent with our beliefs. There’s been a long-running debate between psychologists: Do read more
What are you working on?
Pollock Spark: A catalyst for creative businesses | July 14th 2009 by Michael Pollock
It's hard for many creative people to talk about their own work. But if you know what you are good at - and you truly are excited by it - you can usually make a compelling case to someone else that it is worthy of their attention. But to talk about w read more
The Lofoten Lounger by Corey Baker
Smile Deco... deco made in world!!! | July 13th 2009 by nekki
Australian designer Corey Baker has created the Lofoten Lounger. Corey says: Laminated counter-tension bamboo supports combine with stainless steel features to create a strong yet visually lightweight, striking sculptural lounger. Thoughtful fanned p read more
Position Yourself for Success
Intuitive Meaning | July 12th 2009 by Estee Taschereau
"Just like in a race or game of chess, you must position yourself to make the right move. By being in the right place at the right time, you can dramatically increase your chances for success in any endeavor." Related posts:Setting Goals That Will read more
That's It. I'm Calling Child Protective Services.
Thingnamer | July 9th 2009
I don't know who this freaking cobbler is, but he'd better damn well start giving shoes to his kids.In the past two years I've heard the phrase about the cobbler's children at least a few dozen times. Ninety percent of the time it's from potent read more
Google Chrome OS: Dissecting A Great Marketing Announcement
Rocket Watcher | July 8th 2009 by April Dunford
Last week I was having a heated discussion with another marketer about Google's marketing and my position was that Google's marketing hasn't impressed me much. And by marketing I mean the way they launch, message and position products. The exception. read more
@GaryVee: Don’t be average, Average Joe
Business is Personal | July 7th 2009 by Mark Riffey
Normally, I hold guest posts till the weekend, but folks, that wouldn’t be fair to you. This video is a gift that keeps on giving and you need to see it now. Enjoy. Lots of lessons in today’s video guest post from Robert Scoble and Wine read more
What do a Nebraska farmer and Paypal Australia have in common?
Business is Personal | July 6th 2009 by Mark Riffey
photo credit: KM Photography.. For one, both are using various forms of social media to expand their business, find new customers and communicate with existing ones. In some cases, they might never have communicated directly with the customer who way read more
Augusta Maine Selects a Branding Strategy by Committee
Branding & Marketing | July 6th 2009 by Chris Brown
In politicial decisions, majority rules. Maybe that is why decision makers in Augusta Maine will deciding its branding by popular opinion. According to an article I read on line, they are asking people to vote for the best logo and the best tag read more
modern visual surrealism
adrenalina | July 5th 2009 by adrenalina
We stumbled upon these images. Very interesting office decor. Don’t you agree? Now, some of you may think that these pictures have been enhanced or doctored…but, guess again. All this is possible through the use of a projector. But, a wor read more
Using Wordpress to Save You Money & Simply Your Life
The Wealth Spa: Holistic Wealth for Women Entrepreneurs | July 3rd 2009 by Elizabeth Potts Weinstein
Guest post by Victoria Potts Keale. Long ago in the blog world, blogs were limited in their style to a simple format – a header, footer and pages upon pages of blog posts. But with the release of new versions of Wordpress there also came a new read more
Why Taglines Get A Bed Reputation - Bridgestone Tire
Branding Blog | July 2nd 2009 by Scott White
Look at Bridgestone Tire’s Tagline… How generic can this be? What’s the benefit to a Bridgestone customer? What company doesn’t strive for excellence? Imagine a company the size of Bridgestone with all their uniqueness coming read more
Branding as a refocusing exercise: FICO
Ad-Ventures in Marketing! | July 1st 2009 by Laurent Pacalin
"March 10, 2009: In the interest of clarity and consistency, Fair Isaac Corporation today announced... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] read more
The 17 questions they hope you’ll never ask
Business is Personal | July 1st 2009 by Mark Riffey
photo credit: volante An essential element of doing business in a competitive marketplace (is there a market that isn’t?) is taking every step possible that will show a prospective client that your business is the only logical choice to provide read more
News/ Marketing Management: The DNA of Marketing Excellence
WCW inSight | June 30th 2009 by Andrew Scharf
All marketers strive to sell their stories these days. After they have managed to wiggle themselves out of the cobweb of approvals, governmental agencies, the big idea, the “one up” on competition, do they get the time to review it from a distanc read more
Half full or half empty? Either way, it’s still half.
Business is Personal | June 30th 2009 by Mark Riffey
photo credit: boyghost Today is June 30. Unless your business model is seasonal (which is common here in Montana), you should be at 50% of your annual goals as of the end of business today. Whether you are or not, looking back over the last 6 months read more
The wisdom of setting expectations from a 17 year old bacon lover
Business is Personal | June 29th 2009 by Mark Riffey
photo credit: miss_rogue Last week I was at summer camp with the Scout troop so things were a bit quiet here. Normally I would have posted a series of posts written in advance, but I thought both of us needed a break. Break time is over, so let’ read more
Job Vacancy Senior Account Manager INTERACT CARLSON
Info Lowongan Kerja Terbaru 2009 | June 28th 2009 by raden
INTERACT CARLSON Company Description Indonesia’s only fully integrated Relationship Marketing Company needs committed individuals to join their new expansion drive. Senior Account Manager (CRM) Requirements: *Hold a bachelor degree from a reputab read more
Feedback. Courtesy. Try it. Accept it. Use it.
Business is Personal | June 27th 2009 by Mark Riffey
photo credit: woodleywonderworks Today’s guest post comes from Barry Moltz, who talks about those people (euphemism) who don’t return calls or emails. While I’m sure none of us ever do that, all of us know someone who needs a little read more
A tale of two markets
Construction Marketing Ideas | June 27th 2009 by Mark Buckshon
Dinner at the annual Greater Ottawa Home Builders' Association boat cruise. Events like this allow trade contractors and builders to "connect" and develop relationships, which ultimately lead to business opportunities.On Thursday, I had conversation read more
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