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A tale of two markets
Construction Marketing Ideas | June 27th 2009 by Mark Buckshon
Dinner at the annual Greater Ottawa Home Builders' Association boat cruise. Events like this allow trade contractors and builders to "connect" and develop relationships, which ultimately lead to business opportunities.On Thursday, I had conversation read more
Nokia Beta Labs Weather and events
Mobisofts | June 26th 2009 by Rizwan Asif
Weather and events by nokia beta labs. Here and now offers easy-to-use web services related to your current location. Check the local weather at a glance and get other topical information while on the Here and now offers you easy access to location read more
When one’s health impedes corporate performance…
SMartPR Public Relations Blog | June 24th 2009 by Andrew Ziola
Who knew “inside information” would take on a whole new meaning? Steve Jobs’ personal health has taken as much a position in Apple’s corporate positioning as the newest iPhone. In its most recent article in the New York Times read more
Premium brand positioning in social media
Sustainable Marketing Blog | June 24th 2009
This guest post is from Stuart Foster who blogs at TheLostJacket.com. If you’re interested in guest posting on the Sustainable Marketing Blog, please email me your guest post idea, and let’s take it from there. Thanks! *** How do you deal with a read more
Three Ways To Use The Most Important Business Strategy That Exist…
The Wealth Spa: Holistic Wealth for Women Entrepreneurs | June 23rd 2009 by Elizabeth Potts Weinstein
Guest post by Sheri McConnell. Did you know that there is a under the radar strategy that exists that you can take advantage of right now and it can immediately catapult your success. That strategy is positioning. Positioning is the process by which read more
How Authentic Is Your Brand ?
Randall Beard's Blog -- Marketing with Impact | June 23rd 2009 by Randall Beard
Authenticity is a term we hear bandied about a lot these days, but it’s one that you need to pay particular attention to. In a recent post “What Marketers Can Learn From The Obama Campaign — Part 2,” I talked about the import read more
Branding Blunders: Is Pepsi Maxed Out?
Vitamin IMC | June 22nd 2009 by Vitamin IMC
The Pepsi family is striking out left and right with its marketing efforts this year. From the widely panned logo redesign and "Refresh Everything" campaign that doesn't make a whole lot of sense, comes a repositioning of the Diet Pepsi Max product. read more
Is Your Advertising Selling?
The MarCom Network Blog | June 15th 2009 by The MarCom Network
The main goal behind planning and executing an advertisement is to increase exposure and sales. It is crucial to keep in mind while putting an advertisement together that there is a difference between one ad and another, which can critically affect read more
Positioning
desain grafis dan advertising | March 8th 2009 by Mochamad Ismail
Oleh M. IsmailPernahkah anda melihat sebuah iklan yang isinya terlalu banyak pesan atau janji tentang keunggulan sebuah produk yang dijual padahal produknya cuma satu. Ya, produknya cuma satu tapi dengan beribu janji. Apakah iklan ini akan berhasil m read more
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