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Tag Search Results For 'rich media' (48)
Australian history on show - on Flickr
eGov AU | October 4th 2008 by Craig Thomler
Thank goodness that another Australian institute has taken the step to start placing a pictorial history of Australia up in Flickr. As reported in the Sydney Morning Herald in the article, Australian history gets Flickr treatment, the State Library o read more
Intranets Live online media channel launched
eGov AU | September 30th 2008 by Craig Thomler
IBF has launched Intranets Live, a monthly 'online media channel' featuring interviews and commentary on intranets and intranet topics from around the world.While it is useful to access a monthly podcast on what is occurring around the world in the i read more
No Title
eGov AU | September 29th 2008 by Craig Thomler
I've posted earlier about how the Holz and Hobson report picked up on one of my posts and decided to use it as the central topic of one of their radio shows.The show was held a little over a week ago, and I realised I'd not yet linked to it in eGovAU read more
Greater transparency in government - the US theme for 2008
eGov AU | September 29th 2008 by Craig Thomler
The most exciting change I'm seeing in US politics at the moment is the degree of top level support and enthusiasm for transparency in government.Nextgov has published an article, Obama says he would use IT to open government, which details the strat read more
What share of your communications spend is on digital channels?
eGov AU | September 10th 2008 by Craig Thomler
MarketingVox has release the article, Marketers' Top 10 Wish List for Agencies of the Future, which reports on a US survey sponsored by Sapient of two hundred CMOs (Chief Marketing Officers).The report indicates that more than a quarter of marketers read more
The business case for social media within a government department
eGov AU | September 10th 2008 by Craig Thomler
Brought to my attention by the Victorian eGovernment Resource Centre, the below video from Shel Holzman provides an excellent summary of the value of social media as an set of egovernment tools within government intranets.It addresses common misunder read more
Next Vista for Learning
Just a Techie Teacher 3.0 | September 2nd 2008
I was reading up on the DEN (Discovery Educator Network) web site and found Joe Brennan’s entry for a great web site of videos- Next Vista for Learning! There are three distinct sections full of great student generated videos on just about any read more
Use the right online metrics for the job
eGov AU | August 31st 2008 by Craig Thomler
One of my mantras in professional life is 'you can't manage what you don't measure'.Therefore it always worries me when I encounter organisations or individuals with a less than firm grasp on how to measure the success or failure of their online prop read more
YouTube Annotations
Usability Counts | August 27th 2008 by Patrick Neeman
YouTube has recently launched a new feature for users to add customized annotations to user generated content videos. This feature opens up a whole new set of possibilities for user experience. Users can now add descriptive text about the video, link read more
UK government launches online video news channel for public serva…
eGov AU | August 26th 2008 by Craig Thomler
The UK has been operating an online 'television' channel for public servants, LocalGovTV, featuring government initiatives and egovernment examples for some time now.The service has now launched a regular news channel featuring the latest news on pub read more
Mapping the social media landscape - a guide for understanding
eGov AU | August 18th 2008 by Craig Thomler
It can be very daunting for communications professionals to build an understanding of the social media landscape, grasping its scope and diversity and use this knowledge to select the right tools to meet their communications needs.On occasion I've sp read more
Live call-in show discussing the strength of the relationship bet…
eGov AU | August 13th 2008 by Craig Thomler
The online talkback radio program, The Hobson & Holtz Report, will be spending an hour discussing the topic of my blog post on the relationship between a strong commitment to internal communications and an effective intranet.The program, presente read more
What is Rich Media Anyway?
Sazbean - Improve ROI & Leads from Your Business Website | August 13th 2008 by Sarah Worsham
Easy task, at a first sight: defining what exactly can be considered a ‘rich media ad‘. It is, of course… a ‘rich media ad’, as in a display ad taken one step further. Surely, this is not a definition. But it was pretty much all I could gat read more
SummerMash NYC
Spongecell | August 11th 2008 by Anna
Last Thursday, some of our East Coast office made an appearance at Mashable’s SummerMash at Touch in NYC, where there was lots of socializing about Web 2.0 over food, drinks and live music. The event was the grand finale of Mashable’s cro read more
Never too young to Blog (or Write)…
Just a Techie Teacher 3.0 | August 4th 2008
As a parent and educator I think that our children are limited by their parents most of the time, especially when it comes to technology and it’s use in our world. Some parents are cool with their children touching and using the family computer read more
Digital Continues to Grow in Economic Uncertainty
Spongecell | July 18th 2008 by Anna
Newspapers are facing rapidly falling ad revenue, and advertisers are planning to spend less money across major media categories–TV, newspaper, radio. In a recent survey by Jupiter Research, the majority of marketing executives reported plans t read more
Q&A: Chris Hirst of Grey London
e-consultancy blog | July 17th 2008
Chris Hirst is the managing director of Grey London, an advertising agency whose clients include Procter & Gamble, Toshiba and Channel 5. We asked him about the extent to which so-called traditional advertisers are embracing read more
ChannelAdvisor Announces Acquisition of RichFX
Ironvine Search Marketing | July 16th 2008 by Steve Terjeson
CHANNELADVISOR ANNOUNCES ACQUISITION OF RICHFX Acquisition Helps Internet Retailers Offer Increased Usability, Improve Conversion Rates with Fewer Clicks via Rich Media Applications Research Triangle Park, NC– July 16, 2008 – ChannelAdvisor, the read more
iTunes U, but for K-12, yep!
Just a Techie Teacher 3.0 | July 9th 2008
I’m sure I’m preaching to the choir when I call out the words iTunes U, but were you aware that, as of June 30th 2008 we as K-12 Educators have a section in iTunes U? Well, it’s true. Personally, the Nerd Herd and I have been read more
IAB Gets Rich: Releases Guidelines to Standardize Rich Media Ad U…
WATblog | July 7th 2008
The Interactive Advertising Bureau has released an update on Rich Media Ad Units as well as added a couple of units to the standard advertising creatives. A lot of innovative efforts, majorly driven by some BIG players to provide promot read more
eGov review: Vic Graduated Licensing System
eGov AU | July 3rd 2008 by Craig Thomler
The Victorian government has impressed me for several years for their commitment to the effective use of the online channel in government initiatives.Their Graduated Licensing System (GLS) for young drivers has been extremely well-supported online, w read more
Announcing Spongecell Rich Media Ads
Spongecell | July 2nd 2008 by Anna
Last month I had a very frustrating experience where I kept seeing ads for Mad Men’s July 29th season premier, but couldn’t set it to record on my DVR, set a reminder nor add the event to my calendar easily. I ended up manually making a read more
Follow-up on real-time government - video stream available online
eGov AU | June 27th 2008 by Craig Thomler
A quick addition to my post on real-time government, here's more background on how online technologies are being used to enable real-time government.Watch Congressman's Culberson video stream for an explanation of an approach he's using to reach his read more
Would a Cost-Per-Engagement model attract advertisers to spend mo…
e-consultancy blog | June 27th 2008
Over the past few years, CPM has become the common currency for online advertising. But is the model still relevant? Should we be buying online media based on engagement rather than just passive consumption? In the current tough financial period, wou read more
Real-time government - not as far away as you think
eGov AU | June 26th 2008 by Craig Thomler
I was able to take part in an inpromptu live online video and text discussion this morning between Congressman John Culberson of Texas and initially with the Managing Editor of the Wall Street Journal, and then with Grover Norquist, the President of read more
Australian use of social media skyrocketing
eGov AU | June 24th 2008 by Craig Thomler
Universal McCann have completed some excellent research on social media use based on a sample of 17,000 users across 29 countries.The latest wave was completed in March 2008.The key findings were that blogs and online videos have gone mainstream and read more
Stop advertising in social media and start putting social media i…
Spongecell | June 20th 2008 by Anna
CPMs in social media are low and advertisers are not getting quality results in their display ads on social networking sites. The reason for low CPM’s is that folks inside of social networks are there to network, explore and share and the adverti read more
Alzheimer: borra lo que no te guste
eTc :: El Blog de Marketing en español | June 12th 2008
Un overlay muy bien hecho y una forma cada vez más interactiva de jugar con la publicidad. Y jugando se aprende… en este caso, sobre el alzheimer que no es ningún juego. Vía Adverblog read more
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