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Pepsi pulls out of Super Bowl: refresh of strategy
Bhatnaturally | December 20th 2009 by Lakshmipathy Bhat
Pepsi is going to pull out of the upcoming Super Bowl event, in Feb’10. Traditionally, the advertising on the event has been a talking point in itself – the general public and the marketing community keep a close watch on the ads. The ads read more
Pepsi opts not to advertise during 2010 Super Bowl
Press Release Distribution - News Service - CaymanMama | December 18th 2009
Atlanta, Georgia (CaymanMama.com) — Beverage maker and longtime Super Bowl advertiser, Pepsi has decided not to advertise on the 2010 Super Bowl’s prime time commercial spots, bringing their 23-year run to a close so that they may focus read more
TV Times - DW Says Danica Has A Tough Road Ahead Of Her
MotorSportsNews.Net(Work), home of the FREE Stock Car Gazett… | December 14th 2009 by Mike Irwin
FOX Sports prerace and race analyst and former NASCAR champion, Darrell Waltrip assesses Danica Patrick’s decision to race in the Nationwide Series in 2010. “It’s going to be an incredibly challenging undertaking and not just from t read more
Hut 1 Hut 2 HomeAway Super Bowl Ad
Vacation Rental Information for The Renter | November 25th 2009 by Terry Gronenthal
In October, HomeAway announced they will be running an ad during the Super Bowl on February 7, 2010. Marketing analysts estimate the cost to run around $2 to $2.5 million for a 30-second Super Bowl XLIV ad. For the HomeAway Super Bowl ad, they hire read more
Hyundai wins Ad Age’s Marketer of the Year
Rosswords | November 13th 2009 by Ross Fattori
Readers of Ad Age have voted Hyundai “Marketer of the Year,” beating out heavyweights such as McDonald’s, Amazon and Walmart In a lengthy and engaging article about Hyundai’s surge in popularity and improved performance, Ad Age talks about read more
Humor in advertising?
Lois Geller's Marketing Life | October 7th 2009 by Lois K. Geller
Sometimes I use humor in my speeches! Friday morning I was on the Jim Blasingame radio show, and was talking about humor (Click Here To Hear The Show). So does humor work in advertising, in the social media? It depends. A pretty good rule of thumb read more
Super Bowl Ads for a Recession
Allemon Advertising Almanac | August 4th 2009 by Mary Allemon
Per AdAge, CBS is not going to media buyers with a price for a :30 in the '10 event, but asking them what type of package they need for their client before they determine the value.This is a much better win-win approach to negotiating. Even though m read more
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