In the age of digital technology, marketers know the importance of SEO for any business. There may be ways to make your site optimized for search engines with content creation, image tagging, infographics, and distribution. While some of them have the concept of how coding can help them with SEO. 70% of websites fail to make their pages optimized because of coding. Researches prove that proper coding can help you to rank your site better by 100% in Google.
To create a successful strategy for an SEO campaign, you need to know the foundation of SEO coding to optimize the site, generate relevant content, and increase traffic to your site. Don’t panic if you are a beginner for coding. You cannot control Google, but you can manage your website; hence don’t Bank on SEO alone, get the right coding as a critical driver for your business. Below are ten tested ways to get the right coding to help your site with SEO.
1. Source code
If we look at the source code of any website, it looks like something alien to us. However, website source codes are scary. Source codes are basically the numeric variables that a web browser reads to know how a web page should be displayed with contents. Search engines understand your script to find out what the website is about and then navigate the pages and site structure accordingly to get visible in search results.
2. Title tag
A title tag is the most critical element on your website’s every page. Press “control + U” to see the title tag in the source code of any page of your site. Coding is bounded by title tag here. Make sure to have a single title tag for a single page. By this, you will help search engines to decide that your site is going to appear in which search results and on which rank.
Search engines may keep updating their experimenting criteria with the coding. However, they keep repeating precisely the description that you have put in the title tag of your webpage mostly. Hence, it is essential for a website to craft a title tag precisely, in order to let the search engine read it thoroughly, and people like to click the link to explore more.
Writing a brief title is like writing an abstract for a dissertation. Be careful not to put a lot of keywords in your title tag forcefully. Let your title tag be organically filled with relevant keywords. Describe about the page, and write your content like a copywriter. Pitch it like an advertisement on a billboard or a brochure; concise, appealing, on point, and mistake free. Make it good enough to make people click on it. Make it natural to increase your chances of visibility.
3. Meta description
A Meta description is the description of your web page. It is the second most important piece of content after the title tag for SEO. You can have this line on the header of your page. Anyone can elaborate by reading it that what your page is about briefly. Many people take it for granted by copy-pasting their home or about-us page content into this box. These websites may confuse webmaster tools by duplicating information.
Although the information here may not affect rankings or search results but they may be your opportunity for free promotion of your site. Meta description comes next under the heading of a title tag and gives you the advantage of free of cost advertising on Google and other search engines. Your audience read it and will ensure if they will going to click it on your link and check out your content. Hence, take time to think and create a good meta description.
4. Heading tags
H1 headings are main page headings on your website. This is the 3rd step you make to invite people to click and read on your content. You can consider it as a warm, welcoming phrase for your site visitor. If people get wow feeling reading your heading and it makes them think “I wanna read that post now,” your goal of putting a heading is achieved.
You can also copy your title tag in H1 heading format, but it is better to have something more specific, engaging, and exciting to more sense to the reader. Lastly, make it inviting and natural and don’t try to put keywords forcefully to fill it up.
5. Internal & outbound links
The codes for links are different than the codes for texts and images. It is the primary queue to see how anchor texts and internal links works for SEO. These are the links that you can place in your content. The link may be external or internal depending upon the outsourcing of citation.
The vital thing to consider here is the anchor text. It is basically the content nested by the tag. “This is the link to my website” is an example of anchor text on which you can create a hyperlink. The text should be written very cautiously as search engines pay attention to them when placing a link to the server. It helps them out to put the page into their algorithm to know what the site is about.
Also, they will log the link to the central server. Don’t try to overstuff them with keywords as they will manipulate it. Instead, try to make internal and external links usable and anchor text natural.
6. No-follow & Do-follow links
It defines them as a link juice. By this, you tell search engines to not to focus on the links by surpassing them, and you want to direct search engines towards the links you consider more important.
You can also use this technique in the comment section of your website to prevent spam links. The “No follow” element was initially created to keep spammy things away, and people used them to page sculpt. However, now you can do this practice for editorial purposes, blog comments, external linking, and documentation.
7. Image Alt tags
This is the most important coding term if you are in e-commerce. It tells search engines that what your image is all about. The image Alt tag reads like a robot. It will exactly define the term as it has been feed. By adding a good title, you can have a good chance for your image to rank higher in image search results.
It is recommended to not to use ‘Image Alt’ tags for decorative images. Instead use them for title images, cover boards, Infographics, merchandise pictures, website logo, screenshots, and photos of the company’s team members. Think of search engine being blind and your ‘Image Alt’ tag as a stick to it.
8. Canonical tags
Canonical tags are considered necessary nowadays with the recent relative advancements in SEO coding. It comes into use when your website has similar content on a lot of web pages. By canonical tags, you can tell search engines on what page you need it to pay attention. This will help to stop merging results for duplicate content.
They are also essential to syndicate your content by using this tag on the header of the page. You can point out it back to the original source of the content. Hence, they will set the preferred URL of your site for content.
9. Site structure & navigation
A well-designed site structure with properly navigated linking on a website is the right way to propose your site as user-friendly. Because when your site is not easy to use, people will leave it, and this will increase your bounce rates. Also, they will add negative dwell time and decrease your number of page views.
Hence, navigate your site well with structured linking to help visitors find what they want. This will make them come back often and improve your EO rankings organically.
10. Responsive design
Most of the search engines have penalized many websites that are not mobile optimized. They are bumping down search engine rankings of these sites from April 2015. As more users use mobile devices for search purposes, and this is important for good user experience and increase conversion rates.
Having a responsive design needs you to get your coding done efficiently. Most marketers are doing this on priority. Hence, if your website is not responsive, make it mobile friendly. It will increase your traffic by 200%.
Don’t get into the never-ending race of comparing number for your sales. Visitors, page views, and bounce rates are worth tracking for, however, don’t lure into them before making a proper code structure. Traffic may give you a higher number in the short term, but good user experience and well-organized website make your audience come back to you. The approach will help you in the long run, and you just need to keep an eye on conversions and make your site a revenue-generating tool for your business.