Search Blog Posts
Blog Posts
The Real Truth About Network Marketing-It Ain’t Easy
Denise Lee Porter | December 30th 2009 by Denise
Image by Christolakis via Flickr As we head into a new year many of you are thinking about what to do next, how to make the extra income that you need to pay the bills, go on vacation, pay for your child’s school trip or football dues. read more
Social Media Gets Pepsi’s Money over Super Bowl
THE CHRIS VOSS SHOW | December 28th 2009 by CHRIS VOSS
Recently, its been reported Pepsi is moving their Super Bowl advertising money to Social Media. To me this is another huge sign showing the power of Social Media and the future of Internet power. More and more people are leaving behind the TV and t read more
Pepsi Passes on This Year’s Super Bowl For Social Media
Daily Blog for Power-Teams Update | December 28th 2009 by Joanna Robbins
The big game is more than a month away but a winner has already been announced – social media marketing has claimed a victory over traditional advertising with Pepsi’s decision not to run any ads in this year’s Super Bowl. It is the first time read more
Pepsi Passes on This Year’s Super Bowl For Social Media
Vesta Digital - IntelBuilder Social Media Platform | December 28th 2009 by Vesta Digital
The big game is more than a month away but a winner has already been announced – social media marketing has claimed a victory over traditional advertising with Pepsi’s decision not to run any ads in this year’s Super Bowl. It is the read more
Report: Pepsi Ditches Super Bowl Ads for Social Networking Campai…
Kalooz | December 28th 2009 by Mark Richardson
Found at DailyFinance.com via a tweet by @NealSchaffer Pepsi Ditches Super Bowl Ads for Social Networking Campaign While watching the Super Bowl this upcoming February, some viewers may notice a conspicuous absence: PepsiCo (PEP), which has advertise read more
Hot Links: Global Currency, Super Bowl Ads & The Big Zero Dec…
The Reformed Broker | December 28th 2009 by Joshua Morgan Brown
So I saved up a bunch of great links from the weekend for this morning... Jesse with a brilliant post about what the new global currency may include. (CafeAmericain) Paul Krugman's spot-on op-ed about the Big Zero decade. (NYT) Several strategis read more
Pepsi Gives Up TV Tradition For Social Media Marketing
The Reciprocal Consulting Blog | December 28th 2009 by Doctor Octoroc
Social media marketing is a fairly young form of Internet marketing. It has caught on in the last couple of years and doesn’t appear to be just a passing fad. The number of social media websites that are growing and drawing attention to themsel read more
Should Pepsi Trade Super Bowl Ads For Social Media?
Small Business Marketing Mavericks | December 28th 2009 by Caroline Melberg
This caught my attention. Pepsi is giving up advertising during the Super Bowl for social media marketing. Let’s look at the pros: Social media has the potential to reach far more people worldwide You can get more marketing miles from one soci read more
REFRESH EVERYTHING: Pepsi to Shun Super Bowl Ads and Save the Wor…
The Urbane Life | December 27th 2009 by Urbane Apartments
Nothing kicks off a new year quite like the countdown to Super Bowl. For non-football fans, the advertising arms race to create the biggest, baddest and boldest TV commercials is an all-consuming media maelstrom. We learn something about America, read more
Pepsi Is Social
Marketing Conversation | December 26th 2009 by Chris Abraham
Pepsi is going to invest $20 million in social media outreach and leave the Super Bowl behind. On January 13, Pepsi will launch their programme called ‘The Pepsi Refresh Project‘. People can contribute by naming a project in their community that read more
Dropping the Super Bowl for Digital Media
Marketing Technology Blog | December 26th 2009 by Douglas Karr
From all of the bloggers at The Marketing Technology Blog, we'd like to wish you a Merry Christmas and Happy Holidays!Our present to you... download Doug's eBook on Blogging for SEO at no cost. More and more businesses are embracing technology when read more
Daily Digest for December 25th
thebluebear dot-com | December 25th 2009 by Onur Kabadayi
How to react if somebody writes about your brand online: “If somebody talks about us online, should we respond?” “If… http://ff.im/dlykh [#] Pepsi Drops the Super Bowl for Social Media? First time in 23 read more
Mashable: Latest 19 News Updates - including “The Pirate Bay…
Technology Alerts | December 24th 2009
Mashable: Latest 19 News Updates - including “The Pirate Bay Goes Retro for Christmas” The Pirate Bay Goes Retro for Christmas DDoS Attack Takes Down Amazon, Wal-Mart Twitter Buys Mixer Labs to Boost Location Fe read more
Pepsi Drops Super Bowl Ads... Goes With Online Promotions Instead
melting emissions united web web | December 24th 2009 by melting emissions united web web
Earlier this year, I randomly ended up in a fascinating conversation with a marketing guy from Pepsi, who was telling me about some of the online marketing efforts the company ran during the 2009 Super Bowl, saying that they got the same "response" a read more
Pepsi to drop Super Bowl Ads for Social Media?
Taylor Marek | Financial, Business, Tech, and New Media Expe… | December 23rd 2009 by Taylor Marek
Ah, the Super Bowl. Sitting around with family watching two teams batter each other for the title of Super Bowl Victor. For me, in years gone by, I used to enjoy watching the Super Bowl for the pure fun of it. I was young, there was food, and somethi read more
Pepsi Drops the Super Bowl for Social Media
NewCommBiz | December 23rd 2009 by Tac
Image via Wikipedia The fight for social media just got turned up to 11. There’s a lot of money at stake and everyone wants it. Ad agencies and traditional media will be doing their best to make advertising look and act more like social media read more
Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campai…
AtOneForty | December 23rd 2009 by Ismael Seguban
via mashable.com Very interesting for Pepsi to do since they've always ran commercials during the Super Bowl. It will be interesting to see how this all turns out. If successful, then there could be an even bigger shift in media spending to social read more
Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campai…
Techrecap | December 23rd 2009
The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode — thanks to cable, timeshifting and Internet options — advertisers are still willing to pay big ad do read more
Motorola to run Droid Super Bowl ad
Motorola Android | December 23rd 2009
Motorola is likely to run a Super Bowl commercial for the Droid, a leak indicates today. The phone maker is believed by sources of AdAge to have bought “at least one” ad during the American football game. Although the subject of the ad read more
Motorola to run Droid Super Bowl ad
Verizon Droid | December 23rd 2009
Motorola is likely to run a Super Bowl commercial for the Droid, a leak indicates today. The phone maker is believed by sources of AdAge to have bought “at least one” ad during the American football game. Although the subject of the ad read more
Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campai…
Mashable - All That's New on the Web | December 23rd 2009 by Mashable
The Super Bowl is consistently one of the most-watched television programs of the year. Even as network television viewership continues to erode — thanks to cable, timeshifting and Internet options — advertisers are still willing to pay b read more
There goes the last Decade.
Wieden+Kennedy Studio | December 23rd 2009
We were honored by Ad Age for having some of the best spots of the decadeBest TV Ads of the DecadeBest Super Bowl Spot of Decade The Office will be closed until Jan 4th. Happy Holidays and Happy New Year.We look forward to the next decad read more
Pepsi Earmarked $20 million for cause related marketing
365 Days at The Institute | December 22nd 2009 by Life as Intern
“Do well by Doing Good.” Pepsi has decided to pull out of Super Bowl ads beginning 2010 , and will instead start a $20 million cause marketing campaign named “Pepsi Refresh Project”. Under this program, Pepsi will be awardin read more
Pepsi Swaps Super Bowl Ads for Cause-Marketing Project
The Newsblogger | December 21st 2009 by David Reich
For the first time in 23 years, Pepsi won’t be advertising any of its beverage brands in the 2010 Super Bowl, according to The Wall Street Journal reporter Suzanne Vranica. Pepsi instead will shift advertising dollars to support a cause-marketi read more
Pepsi pulls out of Super Bowl: refresh of strategy
Bhatnaturally | December 20th 2009 by Lakshmipathy Bhat
Pepsi is going to pull out of the upcoming Super Bowl event, in Feb’10. Traditionally, the advertising on the event has been a talking point in itself – the general public and the marketing community keep a close watch on the ads. The ads read more
yellow page advertising – Yellow Pages Advertising: Will Funny…
Yellow Page Advertising | December 20th 2009 by Rolf Joho
Yellow Pages Advertising: Will Funny Make You Money? How many times has a humorous radio or TV ad caused you to actually buy the advertised product? While some of the most successful ads have used humor – Wendy’s “Where’s the read more
Digital Top 5 | December 14, 2009
Strategist.org.uk - Business and Technology News | December 18th 2009 by Ivan Melgrati
1. 367 U.S. periodicals shut down in 2009 and 64 went online-only. 2. After 23 years, Pepsi abandons Super Bowl ads for online. 3. Comcast rolls out Web TV service. 4. Google introduces display ad strategy. 5. Google may acquire Yelp. read more
Honda wins Commercial of the Decade, but not for the ad you think…
Auto Line Leads | December 18th 2009 by Brandon
Filed under: Marketing/Advertising, Videos, Honda, Saturn, Volkswagen Honda’s Commercial of the Decade: “Grrr” - Click above to watch video The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commerci read more
Pepsi opts not to advertise during 2010 Super Bowl
Press Release Distribution - News Service - CaymanMama | December 18th 2009
Atlanta, Georgia (CaymanMama.com) — Beverage maker and longtime Super Bowl advertiser, Pepsi has decided not to advertise on the 2010 Super Bowl’s prime time commercial spots, bringing their 23-year run to a close so that they may focus read more
Internet Is the Place To Promote Your Business
WebsiteVantage.com | December 18th 2009 by Scott Miller
I heard on a radio newscast today that the recession is affecting the cost of 2010 Super Bowl advertising. A 30 second ad for last year’s Super Bowl ad cost on average 3 million. An ad for this year’s Super Bowl is down to 2.5 million and maybe l read more
Subscribe To