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Viacom Says Ad Demand Is Up; AdECN Speaks; OMMA AdNets Filled To…

AdExchanger.com - Online Advertising Exchange News | November 4th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Viacom Reports Q3 Media master of the universe, Viacom, reported Q3 2009 earnings on Tuesday as the company reported an increase of 15% in net profits. According to Sam S read more

AdECN Delays Says Kafka; Interpublic Reports Q3, Addresses Mediab…

AdExchanger.com - Online Advertising Exchange News | October 29th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year. read more

Triggit Announces Media Trading Strategy, Investors; Adgregate Ma…

AdExchanger.com - Online Advertising Exchange News | October 14th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Triggit On Media Trading And Investors Jason Kincaid of TechCrunch looks at media trader Triggit's round of angel investment which includes a who's who of technologists a read more

Google Looking Like Agency; Regulating Regulation; Jeff Green Lea…

AdExchanger.com - Online Advertising Exchange News | October 7th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The Google Ad Agency Oh boy... it's the first of many stories like these. Company X goes to Google which supplies services just like any integrated agency. The Wall Stre read more

While Exchanges are Hot, It’s Actually Not About the Exchange

AdExchanger.com - Online Advertising Exchange News | September 30th 2009

"The Provocateur" column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Ri read more

Web Advertising: Google's DoubleClick Exchange 2.0 will be a cata…

The Codicil | September 21st 2009 by Ottayan

Russ Mann believes that Google's DoubleClick Exchange will be the catalyst that revolutionizes web advertising.  While RightMedia and AdECN brought the auction to the masses — Google is bringing the masses to the auction — and tha read more

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