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Industral Market Trends | December 15th 2009

Based on the single largest neuromarketing study ever conducted, Buyology provides a primer on what neuroscience research can tell marketers and consumers about how selling and buying works. read more

Z dołu uprzejmie przepraszam – przerwa świąteczna

nic prostszego | December 14th 2009

Drodzy moi Czytelnicy, mniej lub bardziej wierni i aktywni :) Z przykrością niniejszym zawiadamiam, że publikacje na blogu zostają zawieszone do Nowego Roku. Ponieważ dzisiaj (jak mówią Anglicy, as we speak, zwłaszcza że post pisany był w p read more

Martin Lindstrom and Tom H. C. Anderson Discuss Subconscious Mark…

The Information Advantage | December 10th 2009 by Tom H. C. Anderson

Marketing Guru Martin Lindstrom and Tom H. C. Anderson Discuss Next Gen Market Research Techniques & Subconscious Marketing Today I’m posting a brief interview with Martin Lindstrom. I met Martin recently at The Marketing Research Event (T read more

Why We Really Buy

Duct Tape Marketing | December 8th 2009 by John Jantsch

Why We Really BuyThis content from: Duct Tape Marketing Marketing podcast with Martin Lindstrom (Click to listen, right click and Save As to download – subscribe now via iTunes Project Buyology was a fascinating research project conducted by M read more

What Neuromarketing Can Teach Us About Memorable Characters

Exchange of Realities | November 24th 2009 by Erika

I hadn’t been going to post this one for a while, but then I blundered onto ChattyDM’s riff about managerial skills and GMing, and he asked for it in the comments. Never let it be said that I turn down perfectly good requests.   read more

Marketing Ebooks: "Buyology: Truth and Lies About Why We Buy…

Marketing & Management | November 16th 2009

¿Cuánto sabemos acerca de por qué compramos? ¿Qué es lo que verdaderamente influye en nuestras decisiones en el mundo actual saturado de mensajes? ¿Un comercial cautivador, un eslogan llamativo, un jingle pegajoso? ¿O, la decisión de comprar read more

B2B Marketing is Boring, but Doesn’t Have to Be

Channels | November 13th 2009 by Alexandra Krasne

This week in Paris, more than 150 Cisco partners from around the world convened at Partner Velocity where they learned marketing tips, tricks, and proven techniques. At the event, a list of renowned speakers and experts talked on topics ranging from read more

Buyology

My Skills - Kommunikation im Business | October 30th 2009 by Gerald Petersen

Das Buch Buyology erzählt uns erst einmal und ausführlich über die Großartigkeit des Autors Martin Lindstrom. Er - gerade vom Time Magazine zu einem der 100 einflussreichsten Menschen der Welt gekürt - ist ständig im Flugzeug, schläft 300 Nä read more

Always feel like you’re watching ads?

Cool International | October 29th 2009 by Cool International

If you hang out in Times Square in New York City, especially at night, it can feel like you’re always watching something. Pretty soon all your senses are overloaded with the endless electronic billboards. At some level this is the charm of being in read more

Be Careful! You May be Buying More Than You Think!

Your Organized Home | October 29th 2009 by Stephanie L. H. Calahan

On Tuesday I shared the post Control Your Inner Shop-a-Holic - Questions to ask Before You Buy, but did you know you might be purchasing more than you think you are?  Consumption is a huge challenge for many.  Even when we think that we are contr read more

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