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The Lunch Pail
http://lunchpail.knotice.com
The Lunch Pail is Knotice's blog that covers a wide variety of Direct Digital Marketing topics. Knotice maximizes the ROI of direct digital marketing through process automation, increased relevance, and improved performance. Direct digital mar
10 results of 16Blog Posts
101: Short Code Basics
The Lunch Pail | December 2nd 2009
I knew what a mobile short code was when I first started at Knotice. I knew that it was a shorter version of a mobile number used for sending text messages to a company. Now, having had the chance to work on mobile programs myself, I quickly learned read more
Mark Winslow - Building Bridges, Connecting People
The Lunch Pail | November 27th 2009
What do you get when you add 12 years of IT experience with a diverse background that includes everything from working on environmental compliance software to developing a controls system to automating the process of brewing beer? That’s easy & read more
Knotice and Closing the Digital Divide
The Lunch Pail | November 20th 2009
The Lunch Pail, and Knotice, are 100 percent focused on the application and evolution of direct digital marketing in order to advance the business-to-customer relationship in a more relevant, accountable way. To that end, the wide adoption of read more
Better Email with Usability and A/B Testing
The Lunch Pail | November 13th 2009
I am a bit of a nerd when it comes to usability. I really get excited about the idea of tweaking a page to get just the right response… and learning why it works. When I overheard someone here at Knotice talking about an eye track study and heat ma read more
Duane Reade's Sweet Mobile Campaign
The Lunch Pail | November 9th 2009
One of the newest additions to the growing Knotice family of customers, Duane Reade, is using Knotice's on-demand marketing software to ask New Yorkers an important question: How do you like your cookies? For those of you who may not know read more
Knotice Customer Gets in the Digital Driver's Seat
The Lunch Pail | November 6th 2009
As The Lunch Pail's newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotice's newest customers. Today's installment involves a really cool example of read more
Mobile Apps and Mobile Websites, Interchangeable?
The Lunch Pail | November 2nd 2009
Bryce Marshall, The Lunch Pail's resident mobile marketing expert and Knotice's Director of Strategic Services, recently responded to an interesting question about mobile websites and mobile apps. His answer was compelling enough to become go read more
Automated Tune-In Promotions Are as Easy as 1-2-3
The Lunch Pail | October 23rd 2009
One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in pro read more
Cable and Bundle Building Is All About LIFT
The Lunch Pail | October 21st 2009
We all work very hard, day-in and day-out, trying to improve our marketing and promotions. Rarely, however, do we get to point to very clear, exceptional results that definitively indicate a resounding success. I feel fortunate to have had th read more
101: A Twitter Contest, the Results
The Lunch Pail | October 2nd 2009
In my last post I wrote about the Twitter contest Knotice held at the Shop.org Annual Summit. This was the first time Knotice used Twitter as a channel to promote the company and our direct digital marketing concept. For someone to enter the contest read more
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caseyb711 has posted a new entry on: The Lunch Pail
Knotice and Closing the Digital Divide
The Lunch Pail, and Knotice, are 100 percent focused on the application and evolution of direct digital marketing in order to advance the business-to-customer relationship in a more relevant,…
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