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I am a Bridge

I am a Bridge

http://www.huguesrey.wordpress.com

“I am a bridge” is my personal blog project where I share some news around my professional environement. Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, …

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Microsoft brings neuroscience into cross media measurement

e-consultancy blog | December 10th 2009

Measuring ad campaigns across platforms is an increasingly important task, but as yet still difficult to measure. Many companies are trying to figure out how to measure disparate media and now Microsoft is trying to bridge that gap with a new measure read more

Microsoft and Mediabrands Unveil Groundbreaking Research

Geek Valley | December 9th 2009 by Sudeep James

Microsoft Corp. and Mediabrands, in conjunction with Kia Motors America and Hyundai Motor America, today released results from a groundbreaking research effort comparing advertising impact and engagement on Xbox LIVE to traditional video, including T read more

Microsoft and Mediabrands Unveil Groundbreaking Research

DynamicsBlogger | December 9th 2009 by Janakiram MP

Study uses neuroscience to compare Xbox LIVE to traditional video including TV. read more

Automotive Ready To Drive; Google’s AdMob And The Ad Exchange;…

AdExchanger.com - Online Advertising Exchange News | November 10th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, "Automot read more

Adtech NYC: Painel sobre consumidores hispânicos

Mundo Digital por Flávio Horta | November 4th 2009 by Flavio Horta

O painel "Reaching the US Hispanic and Latino Digital Consumer", apresentado por Rick Marroquín, Executive VP, Managing Director da Mediabrands, foi um ponto interessante da Adtech com dados do marketing digital para os chamados "US Hispânicos".Est read more

AdECN Delays Says Kafka; Interpublic Reports Q3, Addresses Mediab…

AdExchanger.com - Online Advertising Exchange News | October 29th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Kafka On AdECN Exchange Peter Kafka of All Things D is reporting that the next edition of the AdECN Exchange from Microsoft will not get rolled out until early next year. read more

Four Conclusions from Madison Avenue

Tubefilter News | September 23rd 2009 by Tubefilter

This week, Tubefilter Research Analyst Adam Wright is on assignment in New York City covering Advertising Week and the New York Television Fest. For the uninitiated, Advertising Week is billed as ‘North America’s premier gathering of cu read more

On The DoubleClick Ad Exchange: Michael Brunick, Mediabrands Worl…

AdExchanger.com - Online Advertising Exchange News | September 21st 2009

Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google's updated DoubleClick Exchange offering - and the proliferation of other similar real time bid read more

Mediabrands’ Brunick Sees Improved, Client Campaign Performance…

AdExchanger.com - Online Advertising Exchange News | September 1st 2009

Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. AdExchanger.com: In your opinion, what is driving creation of agency buying platform strategies? MB: Agencies have more read more

Hyper-Local targeting is now possible!

My Digital Whiteboard | August 6th 2009

Now micro-targeted ads is a reality with a cool new business unit called “GEOMENTUM” launched by Mediabrands! Companies can now measure the results of an ad right down to the city block! Isn’t that super cool? In a bid to help marke read more

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