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Automotive Ready To Drive; Google’s AdMob And The Ad Exchange;…

AdExchanger.com - Online Advertising Exchange News | November 10th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Automotive Drives Online From its Q3 earnings call yesterday, Scripps SVP of Newspapers, Mark Contreras, said in regards to future automotive advertising trends, "Automot read more

Turn Says RTB Working In Initial Tests; X+1 Flying Delta; Bartz T…

AdExchanger.com - Online Advertising Exchange News | October 30th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing "dramatic" initial results in its real-time bidding integrations with PubMatic a read more

Web Advertising Models are Brutal

another texas vc | October 26th 2009 by aziz gilani

My quick advice to entrepreneurs trying to make money off of banner advertising is to stop. I recently got an analyst report that puts the average remnant CPM at around 35 cents. To put that into practical terms, your average web-page with an ad-sens read more

PubMatic helps online publishers make money | Tom Foremski: IMHO…

Computer & Technology News | October 22nd 2009 by Ronachut

caption id=’attachment_891′ align=’aligncenter’ width=’475′ caption=’Rajeev Goel CEO PubMatic’][/caption] Online publishers need all the help they. See more here: PubMatic helps online publishers make m read more

At PubMatic’s Ad Revenue 2009; Nielsen Looks Cross-Channel; Ad…

AdExchanger.com - Online Advertising Exchange News | October 9th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Ad Revenue 2009 Yesterday, PubMatic produced a successful, day-long event, Ad Revenue 2009, that brought together all sides of the online advertising ecosystem. AdExchan read more

Posts about Small Business Info as of Thursday, October 8, 2009

The Razzor | October 8th 2009 by The Razzor

The Cool Twitter Conferences World Tour! | The Eleventh Stop: Atlanta – radiantveracity.com 10/08/2009 Announcing The Eleventh Stop of the Cool Twitter Conferences World Tour! ATLANTA – WEDNESDAY, OCTOBER 14TH, 2009, 10:00AM – 5:00PM read more

SMX East Features Display Panel; Rubicon Project Gets REVVed; New…

AdExchanger.com - Online Advertising Exchange News | October 8th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Display Featured At SMX East An SMX East display/search ad panel featuring representatives from Yahoo!'s Right Media Exchange, Did-It, iProspect and ComScore tried to mak read more

While Exchanges are Hot, It’s Actually Not About the Exchange

AdExchanger.com - Online Advertising Exchange News | September 30th 2009

"The Provocateur" column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Ri read more

Hiring Frenzy - PubMatic and Brand.net; Spanfeller Publisher Mani…

AdExchanger.com - Online Advertising Exchange News | August 25th 2009

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. PubMatic Hires Peter Kafka of All Things D reports that Andrew Rutledge, who had been in charge of publisher sales for DoubleClick for the past year, has moved to yield o read more

Ad Pricing Increases in 2009: Seasonal Adjustment or Recession En…

Website Services Magazine | July 29th 2009

Ad revenue optimization technology provider Pubmatic released a report which revealed that ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and ad exchanges read more

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