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- July 22nd, 2008
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DavidKam has posted a new entry on: MarketingDeviant
One Loss is Another’s Gain
One loss is another’s gain. That is one of the balances of this world. When there is a winner there has to be a loser for it neutralizes everything. There are good and bad days, happy and sad days. Your loss is mine gain. My loss is your gain&#
- July 21st, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Forgive and Forget
For too long, many leaders who hold grudges and hatred end up destroying their own life and businesses. These feelings are holding them back, making them less capable as a leader. Leaders must be forgiving in order to attract men of talents and displ
- July 19th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Listening to Others
Lending an ear by listening to others will no doubt enlighten you through the various ideas that your employees and customers suggest. By listening to your employees, they get to show you their inner self and share ideas that can aid you in your busi
- July 16th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Win your Employees by Being Humane
Humane is one of the virtues most business leaders tend to neglect when running their businesses. Many leaders nowadays are very demanding and will only look at results. That is very psychologically taxing to the employees because there is no bondin
- July 15th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Road to Easy Victory
The road to easy victory relies heavily on preparation, research, natural advantages, available forces, resources and readiness. When all these elements are mixed in, it will indicate the level of success you have against your adversary. Lacking on o
- July 10th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Power of Owning Something
The ability to own is a powerful feeling, and letting your employees own something that is yours or the company can be a great way for creating unflinching loyalty. Not only does it boost morale and acceptance, but it makes them be a part of the comp
- July 9th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Point at the Mulberry Tree, only to Curse the Locust Tree
26. Point at the mulberry tree, only to curse the locust tree “Point at the mulberry tree, only to curse the locust tree” is a stratagem where one criticizes faults without naming any names in order to spread a point across. Without pass
- July 8th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Deflecting and Countering Blows
Deflecting and countering blows has been a stratagem long known by ancient strategists of China during the struggle between Wu, Wei and Shu. During the three kingdom era when Guan Yu was captured by Wu, he would rather die than to serve his captors.
- July 7th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Replace the Beam with Rotten Timbers
25. Replace the beam with rotten timbers “Replace the beam with rotten timbers” is a phrase where one interferes with the enemy’s operation in order weaken him. It can mean from stealing the enemy’s talented to infiltrating a
- July 4th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Borrow Passage to Destroy Guo
24. Borrow passage to destroy Guo “Borrow passage to destroy Guo” is an ancient stratagem of “passing through on the pretext of conquering Guo”. During the three kingdom era, Jingzhou was seized by Zhuge Liang and Liu Bei af
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DavidKam has posted a new entry on: MarketingDeviant
Befriend a Distant State while Attacking a Neighbor
23. Befriend a distant state while attacking a neighbor “Befriend a distant state while attacking a neighbor” is a phrase where it is wise to enlist outside aid while attacking a close enemy. One has to conquer enemies that are close to
- July 2nd, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Shut the Door to Catch the Thief
22. Shut the door to catch the thief “Shut the door to catch the thief” is a phrase where one surrounds an enemy to isolate his surroundings for only then would it be easy to capture him. If the enemy escapes, it will definitely regroup,
- July 1st, 2008
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DavidKam has posted a new entry on: MarketingDeviant
The Enemy’s Mind
Ma Su: “The enemy’s mind is more important than his city. Psychological struggle is superior to armed struggle.” This passage shows the capabilities of Ma Su when he contributed this quote to Zhuge Liang during the southern expediti
- June 30th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Power of Words
Words spoke by our tongues binds us. To betray one’s words is to betray one’s trust. In life, the use of words has to be carefully used as they express one’s emotion and opinion. Words can harm and help someone because it is the onl
- June 26th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Shed off the Golden Cicada Skin
21. Shed off the Golden Cicada Skin “Shed off the golden cicada skin” is a phrase where one creates an illusion in order to conceal one’s movements. By masking yourself, you will be able to further your own goals easier. This strat
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DavidKam has posted a new entry on: MarketingDeviant
Stir the water to catch the fish
20. Stir the water to catch the fish “Stir the water to catch the fish” is a phrase where one troubles or confuses the enemy’s situation in order to take advantage of the enemy. The water is like the surrounding while the fish is l
- June 24th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
The 4S of Business Life
The 4S of business life is something every business might or might not go through. The 4S of business life are survive, strive, succeed, and superstar. Upon reaching each business life, they must innovate and rise in order to get to the next. If you
- June 19th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Remove the Firewood Under the Cooking Pot
19. Remove the Firewood Under the Cooking Pot “Remove the firewood under the cooking pot” is a phrase where you try to interfere your enemies day to day operation in order to win, for how can one cook when the firewood is gone. Hinder yo
- June 18th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Defeat the Enemy by Capturing the Chief
18. Defeat the enemy by capturing the chief “Defeat the enemy by capturing the chief” is a “saying” that means “bringing down the chief, bringing down an entire nation”. By going against the enemy’s leader y
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DavidKam has posted a new entry on: MarketingDeviant
Tossing out a Brick to get a Jade
17. Tossing out a brick to get a jade “Tossing out a brick to get a jade” means to lure your enemy in the prospect of gain to obtain something far more valuable as the enemy goes for the bait. From illusion to schemes, make your enemies
- June 17th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Let Loose in order to Capture
16. Let loose in order to capture “Let loose in order to capture” is a phrase where you let your enemies loose in order to capture them without wasting more energy and resources. By exhausting your enemies’ energy by letting them e
- June 13th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Lure the Tiger out of the Mountain
15. Lure the Tiger out of the Mountain “Lure the tiger out of the mountain” is a phrase used to lure an enemy out of their fixed position. The reason why they are fixed in that particular position is because it is very advantageous to th
- June 11th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
The Beginning and the End
There’s a beginning and an end. Acknowledge it to understand the workings of space and time. Foresee the end from seeing the beginning. Only then will opportunities can be easily seized, and crisis can be easily avoided. If you understand the w
- June 10th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Borrow a Corpse to Resurrect the Dead
14. Borrow a Corpse to Resurrect the Dead “Borrow a corpse to resurrect the dead” implies using something that has been long forgotten or outdated for your own goals. Things of the past (methods, technology and even ideas) can be used fo
- June 6th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Beat the Grass to Startle the Snake
13. Beat the Grass to Startle the Snake “Beat the grass to startle the snake” is where you try to stir your enemies up to see how they would react. Test your enemies to know their characteristics and their weaknesses. Their behaviors and
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DavidKam has posted a new entry on: MarketingDeviant
Seize any Passing Goat
12. Seize any Passing Goat “Seize any passing goat” is an expression where one must be flexible enough to seize every opportunity (no matter how big or small) during an operation. Any negligence of the enemy is for you to profit on. Any
- June 5th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Sacrifice the Plum to Preserve the Peach
11. Sacrifice the plum to preserve the peach “Sacrifice the plum to preserve the peach” is a sacrificing stratagem used in order to preserve the long term goal. Basically, it is scapegoating at its best. The famous ancient stratagem came
- June 2nd, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Speed, Accuracy, Power (SAP)
This phrase was said by Jet Li (or was it Bruce Lee) a lot, and holds a lot of meaning to it. Speed, Accuracy and Power aka (SAP) is a good phrase for not only fighting but your businesses as well. Is your business accurate, to where you are actually
- May 30th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Power of Endorphin
Many leaders are usually stressed out from their numerous tasks and operations. These leaders will naturally abuse drugs and alcohol in order to get on with their life from their overburdens. They need to look for a safer solution, one that is natura
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DavidKam has posted a new entry on: MarketingDeviant
Hide a Knife Behind a Smile
10. Hide a knife behind a smile “Hide a knife behind a smile” basically means trying to win the trust of your enemy for only then will you able to move against them. “Trust” is the main factor here. Secure your enemy’s
- May 28th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Chengdu Earthquake Opportunities
The recent Chengdu earthquake has been a very tragic experience for the people of China and all over the world. From this natural disaster, there are branding opportunities for companies. I for one believe in mutual benefits “I help you, you he
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DavidKam has posted a new entry on: MarketingDeviant
Isolate your enemy
Isolating your enemy is a great way to beat the competition. A country with no allies will be decimated; a business with no allies will be render useless. We can define most business allies into suppliers, packagers, shippers, distributors, sponsors
- May 27th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Watch the Fires burning across the River
9. Watch the fires burning across the River “Watch the fires burning across the river” implies waiting until all the enemies has exhausted their resources and fighting power among themselves before coming in. Doing so will allow you to s
- May 24th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Openly repair the Road, Secretly march through Chencang
8. Openly repair the road, secretly march through Chencang “Openly repair the road, secretly march through Chencang” was an actual event during ancient time where a commander known as “Liu Bang” sent his men openly to repair
- May 23rd, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Personal Branding
Personal branding is a very important process to brand yourself. Whether online or offline, personal branding is very important to build trust and authority. Having a great story is a great way to build your personal brand. Everyone starts with a sto
- May 22nd, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Create Something from Nothing
7. Create something from nothing “Create something from nothing” is a deceptive tactic used in order to fake, confuse or bait the enemy. It can be a lie, illusion or even an impression for the results will be the same (deception). This d
- May 20th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Knowing People
Reading the hearts of the people you interact is one of the best ways to knowing people; for judging people by appearances and actions alone does not truly tell a person’s true nature. People who make quick judgment of others by impression and
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DavidKam has posted a new entry on: MarketingDeviant
Feint East, Strike West
6. Feint east, strike west “Feint east, strike west” means spreading out false news, information or rumors to dictate your enemy’s movement. By using misleading information, you make your enemies vulnerable. This tactical diversion
- May 16th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Business Backup Plan for Financial Crisis
Does your business have a backup plan? Business backup plan is created to prevent chaos from occurring when your business is having a financial crisis. When your resources are low, your business needs to make drastic changes in order to survive. That
- May 15th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Loot a Burning House
5. Loot a Burning house “Loot a burning house” means using chaotic situations to get what you want. During a burning house, there will be mass confusion that makes it easy and accessible to loot. In a place where there is chaos, everythi
- May 14th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Substitute Leisure for Labor
4. Substitute leisure for labor “Substitute leisure for labor” means to put the enemy in a constant state of work and exhaustion. To do so, you will have to make them take the bait of overusing their energy for fruitless gains. Doing so
- May 13th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Explore all Possibilities
Exploring all possibilities for your marketing and business endeavors is the quickest way to maximizing your business. Explore all possibilities. Work on them. Exhaust them. By letting your mind work and letting your possibilities evolve, the varieti
- May 12th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Kill with a Borrowed Knife
3. Kill with a borrowed Knife “Kill with a borrowed knife” means borrowing other’s people power to help you eliminate a threat. When you lack power or don’t want to reveal yourself, you will borrow a knife (from an outside for
- May 10th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Underestimating your Enemies
Are you the kind of person who likes to underestimate your enemies? I find that to be very bad since it promotes arrogance and ignorance. When we underestimate our enemies, we are trapped in our own illusion. We will fail to observe our enemies prope
- May 9th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Make your Business Overdeliver
One of the best ways to be remembered, talked about and obtain new customers is to overdeliver. Make your business overdeliver to the point that customers have to praise and talk about it. To make that easy, you must be underestimated; for when your
- May 7th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Zhuge Liang on Opportunities (ETC)
Zhuge Liang once said “To overcome the intelligent by intelligence, it is a matter of opportunities”. Opportunities emerge from events, trends and conditions. If the opportunities present itself yet you are unable to respond to it, then y
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DavidKam has posted a new entry on: MarketingDeviant
Breaking Enemy Leaders Spirit
Enemy leaders can be shaken in business. Easy victories are attained by breaking the enemy’s spirit. Without spirit, a leader is lifeless and weak. It is very costly to engage the enemy head on when their spirits are high. By breaking the enemy
- May 5th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Do you have a Negotiator?
Every business should have a really good negotiator at their disposal. Good negotiators are hard to come by as they are the one who will save deals that are at the brink of collapsing. Scholars, debaters, and salesmen are one of the many who can beco
- May 1st, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Zhuge Liang Straw Boats to Borrow Arrows
In the Three Kingdoms era, during the struggle between Wei, Shu, and Wu; Shu and Wu allied together in order to fight back Cao Cao (Wei) million army. During that time, Zhao Yu of Wu knew that Zhuge Liang of Shu exceeded him in strategy and decided h
- April 30th, 2008
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DavidKam has posted a new entry on: MarketingDeviant
Marketing is like Storytelling
Do you ever get the feeling how marketing is like storytelling? You tell the story about your business, products, and history. You explain how you first ventured your business and the fruits of your labor. This is by far the greatest storytelling par
