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- Today
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DoctorOctoroc has updated his facebook:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Viral Marketing – Hope, Help Or Hype?
You’ve likely heard enough of viral marketing that you are beginning to wonder whether or not it is all hype or whether you have any hope. Truth is, much of it is hype. But the flip side to the…
- Yesterday
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Why Social Media And Reputation Management Are Entertwined
There is a tendency to discuss reputation management and social media as if they are two separate subjects. Of course, they are – to an extent. But the two are really intertwined. Social media o…
- November 13th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Stop The SEO Myths, Do What Makes Sense
Sometimes the SEO world folds in upon itself and starts doing weird stuff. Such a thing happened just recently when Matt Cutts made an offhand remark about Archive.org. Michael Martinez sums it up pre…
- November 12th, 2009
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DoctorOctoroc has updated his twitter:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
The Integration Of Social Media And Search Engine Marketing
We’ve seen the integration of online marketing strategies and resources and they seem to be drawing closer together rather than further apart. Specifically, I’m talking about social media…
- November 11th, 2009
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DoctorOctoroc has updated his twitter:
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DoctorOctoroc has updated his facebook:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
The Surest Way To Protect Your Reputation Online
There is never a fool proof way to do anything. No matter what you try, in reputation management as well as in SEO or anything else, there is always a way to fail. But there is one way to ensure that…
- November 10th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Should You Use Exact, Phrase, Or Broad Match?
Match types are a way to control ad spend and traffic with PPC. But you’ve got to put some thought into how you do it. First, let’s explain what they are: Broad Match – Broad match…
- November 9th, 2009
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DoctorOctoroc has updated his twitter:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
How 404 Error Pages Can Kill Your Site
A 404 error page is a page a web browser shows someone who clicks on a link to a page that no longer exists. This typically happens when a webmaster deletes a page or moves a page and forgets to redir…
- November 8th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Another Take On Small Business And Social Media
Early last week we reported on how Most Small Business Owners Are Too Busy For Social Media. There are many different ways to view this problem, some of which we discussed in last weeks post. Another…
- November 7th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
If You Can’t Outrank – Try To Outsell
Search engine optimization is a tough game and sometimes you reach a point where your competitors have to0 many guns in their arsenal for you to outrank. If you can get to position two or three in sea…
- November 6th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
The Ultimate Competitive Intelligence
Here’s a woman who clearly has a competitive advantage. What should you do if you find yourself in this man’s position, where your ex-spouse is now your business competitor and knows the i…
- November 5th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Web Design Tip
Here’s a quick web design tip you can implement right away and it will only take a few minutes. It’s really a branding element you can use to help establish your brand online but it just t…
- November 4th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Twitter List Widget Promises To Go Viral
Twitter has a new widget that will surely be used as a viral marketing tool and has a lot of great potential. It’s called the Twitter List Widget. If you haven’t heard, a couple of weeks a…
- November 3rd, 2009
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DoctorOctoroc has updated his facebook:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Most Small Business Owners Are Too Busy For Social Media
Frank Reed at Marketing Pilgrim cites a survey by Citibank / GfK Roper in which 76% of the business owners surveyed (500 of them) said that social networking sites like Twitter and Facebook have not h…
- November 2nd, 2009
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DoctorOctoroc has updated his facebook:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Content, Links, Meta Tags – Which SEO Factor Is Most Important?
Content, links, meta tags, keywords … it’s all a sea of confusion, right? Which SEO factor is most important? Links are important. They build link popularity. Relevance, page authority, an…
- November 1st, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Two Branches Of SEO
There are two branches of SEO that every website owner should be familiar with. There’s on-page SEO and off-page SEO. Your on-page SEO consists of keyword management, meta tags, alt tags, naviga…
- October 31st, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Search Engine Marketing Management: The Real SEM
Search engine marketing (SEM) has only been around for about a decade, or just a little bit short of it. Online journalist Danny Sullivan first introduced the term in 2001. Since then, search engine m…
- October 30th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Should You Respond To Negative Comments About Your Business?
Should you respond to negative comments about your business on other websites? Ideally, you’d want to have those conversations on your own blog. A good strategy to use to get people over to your…
- October 29th, 2009
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DoctorOctoroc has updated his facebook:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
What’s More Important: Landing Page Or Ad Content?
Is your landing page or your ad more important in your pay per click campaign? To be honest, it’s neither. They should work together as a team. Let’s examine what the function of each is i…
- October 28th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Is PageRank Still A Relevant Metric?
PageRank has an interesting history. Since Google first introduced it as a measure of trust for websites there have been strong proponents and equally strong opponents. At different times, the stronge…
- October 27th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
A Sneaky Way To Spy On The Competition
One way to gain some competitive intelligence on your most important competitors is to subscribe to their newsletter. A newsletter is a marketing tool that has come to be a staple for many businesses…
- October 26th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Is HTML Or A Content Management System Better For Web Design
You’ve decided to build a website to promote your business online. You don’t have a huge budget and you have limited technical skills. Should you build an HTML website or use a content man…
- October 25th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
How Viral Is Your Marketing?
There are two ways go viral in Internet marketing: Planned Spontaneous Naturally, you can’t plan every thing you do to go viral. It’s nice if you set a plan in motion and it works. But i…
- October 24th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
How Social Media Optimization Will Get More Complicated
The Web has increasingly grown more complicated since its inception and search engine optimization along with it. The next wave of search will undoubtedly be social media search and the result will en…
- October 23rd, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Do Low Quality Back Links Affect SEO?
One of the most common worries among new webmasters is whether or not low quality back links will adversely affect their SEO or web rankings. Generally, no. But you have to take each case on its own m…
- October 22nd, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Search Engine Marketing’s Upward Mobility
Search engine marketing is getting better and better every year, as it gets more and more challenging. The latest news is that Bing is incorporating real-time results from Twitter and Facebook into se…
- October 21st, 2009
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DoctorOctoroc has updated his twitter:
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DoctorOctoroc has updated his facebook:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
The Reputation Management Conundrum
A conundrum is a difficult problem whose answer is or involves a pun. Many online marketers have begun to discover that there is such a dilemma with reputation management. As soon as you realize what…
- October 20th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Should You Join The PPC Content Network?
Do you know what the PPC Content Network is? At Google, the group of websites that run AdSense ads and that get paid when someone clicks on them – those are the PPC content network websites. Sh…
- October 19th, 2009
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DoctorOctoroc has updated his twitter:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Is Internet Marketing A Zero Sum Game?
A zero sum game is defined as a game where the loss of one player is equal to the gain of another. The two offset each other and therefore the “sum” is zero. So, is that how you’d de…
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DoctorOctoroc has updated his facebook:
- October 18th, 2009
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DoctorOctoroc has updated his facebook:
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
How Competitive Is Intelligence?
We live in a competitive world. Everyone wants a bigger piece of pie. No one wants competition, but everyone wants to compete. Intelligence is a word we use to describe ourselves, but it really means…
- October 17th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Should You Design Your Website With HTML Or Use A CMS?
The question may come up for your company on whether or not you should hire a website designer to build you a site using HTML or whether you should use a content management system (CMS). Which is best…
- October 16th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
The 7 Principles Of Viral Marketing
Dr. Ralph Wilson, one of the early pioneers of viral marketing – and Web marketing in general – showcases 6 principles of viral marketing. These are principles that he says should be a par…
- October 15th, 2009
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DoctorOctoroc has updated his Flickr.
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
How Technorati Can Make Your SMO More Alive
Technorati recently underwent a redesign. Redesigns are nice, especially if they improve a site. And Technorati needed improvement. What they’re going to do is start publishing original content.…
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DoctorOctoroc has updated his twitter:
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DoctorOctoroc has posted a new entry on: Doctor Octoroc
I Am Officially Open For Commissions Again
Gamers love presents, especially game-inspired art! Having said that, the holidays are coming up fast, and if you know a gamer (you probably do since you’re reading my blog), then you’re p…
- October 14th, 2009
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DoctorOctoroc has posted a new entry on: The Reciprocal Consulting Blog
Are Backlinks As Important As On-Page SEO?
The argument continues – are backlinks more important or is on-page SEO more important? There is a growing number of SEO professionals who believe that backlinks are the holy grail of SEO. But m…
