JoolzGirl's profile Airdrie / Female / Member since June 2009 / Last seen 23 days ago
I'm Airdrie, jewelry designer, cake decorator, reader and travel-lover. I'm based in Melbourne, Australia, although I do a bit of travelling these days to catwalk shows and exhibitions where my work is showcased. I have loved jewelry all my life. Joolz was a hobby that grew into a business, and has always been a passion of mine.
I use unusual local stones, pearls (the only sustainable gem on the planet), and vintage/recycled materials & objects in my designs. If I can incorporate locally-sourced, sustainable, vintage or recycled items into my work, I will do so.
You can check out the filming of the photoshoot for the latest collection here: http://www.youtube.com/watch?v=20vgbexjbn0
Also of note: Joolz beat a bunch of major brands, including Dolce & Gabbana, with my first collection, entered in the Essential Awards for Accessories Brand of the Year at the end of 2007 (I came second, closely behind Oroton). At the end of 2008 I was a finalist in the Australian Fashion Awards for both Accessories Designer of the Year and Up-and-Coming Designer of the Year.
My work is all limited edition - either one-offs, small runs or individual orders. Many of my designs are created using materials that are hand-crafted and/or unique, so many pieces of jewelry cannot be exactly replicated. As I'm sure you know, this is a valuable feature of owning a personally-designed, handmade piece of jewelry.
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