Lostjacket's Activity Feed // Bloggers // BlogCatalog

Lostjacket's activity feed Return to Lostjacket's profile

Yesterday
Lostjacket has posted a new comment on Hey Advertising, The Origin of Species Called. It Wants to Talk.:

Exactly Tessa.
Lostjacket has posted a new comment on Hey Advertising, The Origin of Species Called. It Wants to Talk.:

You know you've written a fairly provocative article when it gets the two word response ;).
December 17th, 2009
Lostjacket has posted a new comment on Exploring Corporate Blogging: A Call To Action:

Interested in seeing your results guys. Anything that you come up with I definitely will be able to make use of :).
December 16th, 2009
Lostjacket has posted a new comment on Real Creativity Occurs in a Box, Not Outside It:

I think that we still need to take that approach...but be grounded in our thinking at the same time. What's the point of coming up with an awesome unbuildable thing?
Lostjacket has posted a new entry on: The Lost Jacket

Real Creativity Occurs in a Box, Not Outside It

If the web has proven anything? It has proven this simple tenet: Ideas don't make you creative. Limitations do. Anyone can create something amazing when they aren't confined by the burdens of execut…

Read More »
Lostjacket has posted a new comment on The Social Media Hippie:

Glad you stopped by Andrew :)

I've actually never worn a tie to work...scarily.
December 15th, 2009
Lostjacket has posted a new comment on How We Judge:

I've seen this printed out in four different places in the Digital Dept. at Mullen.

(Clearly struck a nerve)
Lostjacket has posted a new comment on Twitter: The Business of Community:

This is really, really cool.

Solves a number of problems that currently exist for brands.
Lostjacket has posted a new comment on The Importance of Does versus Says:

Experience is the message. Period. Couldn't agree with that statement more.

P.S. I ripped this as well: http://thelostjacket.com/marketing/invert-

December 10th, 2009

Lostjacket has posted a new comment on Social Media Smarts Comes To Nashville:

Getting pretty excited about Jason's conference initiatives. Definitely fills a significant hole.
December 9th, 2009
Lostjacket has posted a new comment on SES Chicago: Internet Marketing Tips for 2010:

Mu's rabid presence on a variety of social platforms is one of the reasons I exist in this arena today.

Dogged persistence and an addiction to knowledge can take you damn far.
Lostjacket has posted a new comment on 8 Traits the Journalist of Tomorrow Needs to Have:

I think the question becomes: Why become a journalist at all if you have these skills?

You will be worth far more money in PR.
Lostjacket has posted a new comment on 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead:

It scares me how true that is.
Lostjacket has posted a new entry on: The Lost Jacket

7 Sure-Fire Ways to Bring a Company Blog Back from the Dead

It seemed like such a great idea at the time... Awesome. You've sold the idea of blogging to your client or company. Now what? It's this critical question that ends up hounding most company blogs.…

Read More »
Lostjacket has posted a new comment on 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead:

Agreed. The key though is rewarding employees for their participation and enabling them to tie it directly to their work.

That's why I like to advocate using the company blog as a staging ground for ideas...especially ideas that can help lead to a
Lostjacket has posted a new comment on 7 Sure-Fire Ways to Bring a Company Blog Back from the Dead:

I like that a lot Tom. Mixing it up provides new opportunities to capture new types of customers.

For instance, while one may adore podcasts? Another may adore videos. Just makes good sense.

Happy to make this #8.
December 8th, 2009
Lostjacket has posted a new comment on How to combine personal and professional online without pissing people off:

Personally? (pun intended) I just love being able to express who I am freely.

It works with who I am. I wouldn't change anything about it truthfully.
December 7th, 2009
Lostjacket has posted a new comment on Please Hire Us!:

Thanks Grace. Interesting site (and not bad for a 36 hour job).

I do think some SEO and social foresight could have taken the experience to another level though...

They don't even have any meta titles, descriptions or keywords...
Lostjacket has posted a new comment on Please Hire Us!:

Exactly. If it can't be seen on a mobile...who cares?
Lostjacket has posted a new entry on: The Lost Jacket

Please Hire Us!

http://www.pleasehire.us/ I'll admit it. I'm a huge fan. It's cool, smart and not blatantly self promotional (for what it is). It took a minimum investment, an attention to detail, a cool url and a p…

Read More »
December 3rd, 2009
Lostjacket has posted a new comment on If You Have an Extra Half Hour:

Great stuff Chris. Bookmarked and printed.
Lostjacket has posted a new comment on How to Know if You’re Creating Your Best Content:

I shudder to think of some of the useless comments I've left around the web in my lifetime.

Thankfully, most of them are just one liners. ;)

I think it really just comes down to "good enough". If it meets that criteria I advise clients to po
December 2nd, 2009
Lostjacket has posted a new entry on: The Lost Jacket

Don Draper Shouldn\'t Be Running Your Creative Department

Personal issues aside, Don Draper is the personification of the idealized creative. He would make a horrible engineer. Traditional Creative Agencies can't design buildings. If they did? I doubt many…

Read More »
Lostjacket has posted a new comment on Don Draper Shouldn't Be Running Your Creative Department:

Bingo :)
Lostjacket has posted a new comment on Don Draper Shouldn't Be Running Your Creative Department:

Creative ideas and stellar execution are not mutually exclusive. As a matter of fact they need each other to be successful. The best idea in the world, if poorly executed will fail, conversely the best execution of a crap idea will also fail.

This
Lostjacket has posted a new comment on Don Draper Shouldn't Be Running Your Creative Department:

Yes, I can sell bullshit until the cows come home as well.

You need to be on the ground in this world. You can't be an armchair general merely thinking of ideas that aren't practical.

Great, you sold your clients on a pitch of nonsense and
Lostjacket has posted a new comment on Don Draper Shouldn't Be Running Your Creative Department:

This is from an agency perspective only... and it assumes that the market isn't saturated.

When functionality and business process is established to a science? This stuff doesn't matter as much. Travel and Insurance companies don't market on anythi
Lostjacket has posted a new comment on Don't Just Pitch, Form Partnerships:

I enjoy outreach.

Not all of it of course. But most of the time I really enjoy the feeling of viewing a press hit and mention of a blogger that I informed about the product or campaign I was working on.

Especially if it feels like I'm just s
December 1st, 2009
Lostjacket has posted a new comment on Don't Just Pitch, Form Partnerships:

Absolutely Lisa, pitching the right person would seem simple... But far to many just don't make that extra effort.
Lostjacket has posted a new comment on Don't Just Pitch, Form Partnerships:

It's so much easier to cut and paste a 1500 person list into a BCC though! ;)
Lostjacket has posted a new comment on Don't Just Pitch, Form Partnerships:

I think attempts have been made in the guise of email lists, HARO and other aggregation services but I just don't think many PR people would like the idea that someone could possibly do their job better then them.

Plus, I just don't think enough r
November 30th, 2009
Lostjacket has posted a new entry on: The Lost Jacket

Don\'t Just Pitch, Form Partnerships

Cold pitches suck. Neither party enjoys the process. Not the person doing the pitching and certainly not the person on the receiving end. Here's the problem: It's thought as a necessary evil for scal…

Read More »
November 25th, 2009
Lostjacket has posted a new entry on: The Lost Jacket

Do You Ask Questions? Or Do You Just Answer Them?

Take some time to think about this: Are you hearing or listening? Are you questioning or guessing? Are you memorizing or learning? Here's a better question: Do your actions indicate that you know the…

Read More »
Lostjacket has posted a new comment on The Secret to Operationalizing and Scaling Engagement:

Lovely to give you guys props. The integration aspect is damn exciting and I'm looking forward to seeing more of it implemented.

Thanks for stopping by Lauren :).
November 23rd, 2009
Lostjacket has posted a new entry on: The Lost Jacket

The Secret to Scaling Engagement

Is exhaustion a sales technique? If current social business theory is to be believed, then yes. Marketers love the idea that they can help to achieve a sale through maintaining a constant point of c…

Read More »
Lostjacket has posted a new comment on Why Social Media Purists Won’t Last:

Win.

This post is full of it.

Having come up through the ranks (at least in my mind anyway) during the last couple of years it's been interesting to watch the shift in dynamics. I've never been a purist, never wanted to be and don't really c
November 20th, 2009
Lostjacket has posted a new comment on Advertisers: Tell us how you’ll add value to our lives:

Quick correction on this Andrew: David Spinks of http://davidspinks.com wrote that article as a guest post for The Lost Jacket.

Just want to make sure he gets the credit! Thanks :)
November 19th, 2009
Lostjacket has posted a new comment on Creatives: The New Necessity for Public Relations?:

I've written 1 press release in my entire career. Yet I still consider myself a dedicated member of the PR/Social Department. (Kind of the genesis of this post.)
Lostjacket has posted a new entry on: The Lost Jacket

Creatives: The New Necessity for Public Relations?

Why would you pitch a story when you could create your own? That's the question many integrated marketing and public relations agencies are asking themselves these days. Public relations is at its co…

Read More »
November 17th, 2009
Lostjacket has posted a new comment on The Creative Seed:

Always create a base from which your customers can work from and riff off effectively. Usually this means creating a badass piece of content that allows for remixing.
Lostjacket has posted a new comment on The Creative Seed:

Exactly. However, as I've found out..."obvious" seldom is.

This one should be a no brainer though.
November 16th, 2009
Lostjacket has posted a new entry on: The Lost Jacket

The Creative Seed

Nothing can truly be "designed" for the mass market anymore and be considered a success. To go after the masses you now need to cater to the individual. The level of customization and expectation of…

Read More »
Lostjacket has posted a new comment on The Creative Seed:

Macintosh is a cult company with a cult product base. The iPod was inline with a pre-established idea of simplicity and design.

It was going after early adopters. Everyone else just jumped on to be cool :)
November 13th, 2009
Lostjacket has posted a new entry on: The Lost Jacket

Facebook\'s Draconian (And Kind of Awesome) Business Plan

Note: This is a Hypothesis. Facebook Connect is if anything else extremely convenient. It provides the functionality of OpenID and allows you to comment on, interact with and engage on password prote…

Read More »
Lostjacket has posted a new entry on: The Lost Jacket

Facebook\'s Draconian (And Kind of Awesome) Business Plan

Note: This is a Hypothesis. Facebook Connect is if anything else extremely convenient. It provides the functionality of OpenID and allows you to comment on, interact with and engage on password prote…

Read More »
November 12th, 2009
Lostjacket has posted a new entry on: The Lost Jacket

Open or Closed? The Future of Ad Engagement

Contextual advertising is nothing new. In fact, technically all advertising is contextual. Starting with the very first print ad to the latest social engagement platform. Each ad is targeted with in…

Read More »
Lostjacket has posted a new entry on: The Lost Jacket

Open or Closed? The Future of Ad Engagement

Contextual advertising is nothing new. In fact, technically all advertising is contextual. Starting with the very first print ad to the latest social engagement platform. Each ad is targeted with in…

Read More »
Lostjacket has posted a new comment on Open or Closed? The Future of Ad Engagement:

Consumer Opt-in will likely be based off of a broader experience rather then just ad serves correct?

Otherwise, I'd have a hard time seeing anyone convert that way via opt-in experience.
November 10th, 2009
Lostjacket has posted a new comment on Announcing MashBash SXSWi 2010: Call For Sponsors:

Badass.
Lostjacket has posted a new comment on Addiction: Entrepreneurship As A Coping Mechanism:

Ouch. Now this hits close to home.

(Definitely using work as a coping mechanism.)