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MeHeatherD has posted a new entry on: ViaPress

Social Media Measurement

Social Media Measurement From: themoleskin, 11 months ago Social Media MeasurementView SlideShare presentation or Upload your own. (tags: poplabs ruger) How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Brand Friendly

As I ended my original post on My Friends, I realized there was a natural follow up for brands engaging in social media to connect with partners, consumers, fans, etc.Within the context of social networking, the definition of friend comes...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

My Friends

As of late, I've been mulling over the definition of "friend." I've heard it used so liberally lately that I've been questioning what "friend" now means in the context of today's experience with social networking in Web 2.0. A couple...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Good visual design leads to more meaningful interactions

Luke Wroblewski of User Interface Engineering published a great article this week on the importance of First Impressions Through Visual Web Design.Wroblewski's notes that visual design ("when done right") helps Web users clearly understand:- What am

MeHeatherD has posted a new entry on: ViaPress

Common Collabo With Microsoft + Zune

Rapper and Chicago native Common has teamed up the Microsoft and its Zune Team in advance of his upcoming album. The collabo will encompass a tour (also featuring N.E.R.D.), video-podcast series, and a line of t-shirts. See if you can...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

AIGA Initiative - Get Out the Vote 2008

AIGA, the professional association for design has taken the charge to "Get Out the Vote," by creating an outlet for AIGA members (to participate, you gotta join) to design around the simple message to vote on election day 2008.Through print...

MeHeatherD has posted a new entry on: Extraordinique

Capogiro Gelato - 354 Flavors & Counting

Gelato has to be one of those desserts that makes everyone "melt" year-round. As founders of Capogiro Gelato Artisans, John and Stephanie Reitano understand this. Capogiro offers flavors of the season, which reflect local harvests from nearby farms a

MeHeatherD has posted a new entry on: Extraordinique

Fitbit Tracks, Inspires & Motivates You

Last year, I was using several services to track my physical activity throughout the day for weight loss. I had to enter in my workouts and my caloric intake. Then I added the Nike Plus, which tracked my mileage and the pace of my runs, and then allo

MeHeatherD has posted a new entry on: Extraordinique

For Dogs & Cats, It's Before Grain

As a result of the pet food scare and recall earlier this year, we have been on a quest to find pet foods that eliminates much of the elements unnatural to our cat and dog's diet. This summer, we came across Merrick Pet Foods new line of pet food for

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Social Media Is The New Black of Social Interactions

Brian Haven writes an interesting post noting all media is social. He outlines that sharing, connecting, opining, broadcasting and creating are not new behaviors as a result of social media, but original behaviors that now have been influenced and en

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Paradox of Social Advertising

Nick O'Neill of Social Times has authored a series on the Social Web Economy. O'Neill's post yesterday, The Social Web Economy: Social Web Agencies, raised interesting commentary from Seth Goldstein, CEO of SocialMedia regarding the paradox of social

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Social Media Takes a Community Effort - The State of Social Media 2008

The State of Social Media 2008Today, Brian Solis of FutureWorks, published a report on The State of Social Media 2008. Solis comments on several key points to consider about Social Media, including: There's a fundamental shift a foot in content...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Track What's Mentioned on the Social Web with SocialMention

I read a great blog post by David Berkowitz today on Blog Search Stuck in Beta and it really captured a long-time complaint I've had about search engines, specifically for blogs and blog content. Whether you use Google or a...

MeHeatherD has posted a new entry on: Extraordinique

Extraordinique - A Year in Review

We are popping the cork here at Extraordinique in celebration of our first review published on September 21, 2007. With close to 150 reviews since that day, we have enjoyed sharing our favorite finds with you. Taking a look back in the Archives, we r

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Are You a PC or Mac? Or Some Combination?

Not sure anyone should be surprised by this. Even if you own or work on a PC, there is a good chance you have an iPod (or iPhone as noted in the Ad Age article).In the case of the Microsoft...

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The New Microsoft Ads | Better, But Not Quite...

Today, Microsoft debuted the latest PC commercials sans Jerry (Seinfeld). Never could really define the purpose of the Seinfeld PC commercials (not funny, no real brand message, connection or enhancement, etc.). But whatever. Anyway, the new commerci

MeHeatherD has posted a new entry on: ViaPress

iPhone Firmware Update 2.1 | Bug Fixes and More

On Friday, Apple released its latest firmware update for the iPhone. Here is a recent article that details a few of the added features included in the update to go along the bug fixes promised.Macworld | iPhone Central | First...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

BusinessWeek on Twitter

BusinessWeek has been taking a closer look at micro-blogging for business. Tweets From the Chiefs takes a look at how CEOs are utilizing Twitter for company updates, networking, and direct customer interaction.Also in this week's Top Story, BusinessW

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

FLF 09.05.2008 - $300M & All I Got Was This Lousy T-Shirt

So, there is either brilliance in this ad campaign or the final tipping point of ridiculous creative. Are the boundaries of viral marketing now being pushed so far that "relevance" is no longer relevant? That "context" is no longer meaningful?...

MeHeatherD has posted a new entry on: Extraordinique

iWood - Totally Get This

Pardon the play on words here, but "iWood totally get this" for my iPhone 3G. We were just at an Apple store this weekend looking for iPhone cases and I have to admit I was disappointed with most of the designs. The iPhone is really an aesthetically

MeHeatherD has posted a new entry on: Extraordinique

Green Computing, Bamboo-clad Notebook

Innovation seems to be woven into the corporate culture at ASUS. Committed to green practices, ASUS recently launched their Bamboo Series notebook, a groundbreaking bamboo-clad product that is reported to be "green" throughout every phase of its life

MeHeatherD has posted a new entry on: Extraordinique

Convincing Crocs

I have to admit, I've often liked the Crocs concept - colorful, fun, creative shoes and certainly their back story on how these fun(ctional) and funky shoes were conceived, but I've never actually bought a pair. I even went so far as trying some on a

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Timeless Perspective & Wisdom on Web Development & Information Technology

We find there is a continuous challenge in the workplace as Organization 2.0 continues to impact, morph and mashup disciplines that were without question very clearly defined. Take the evolution of the I.T. department, for example. I just came across

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

A Historical Speech Captured in a Tag Cloud

Tonight's historical acceptance speech by Barack Obama for Democratic nomination for president has been captured in a word cloud by GraphicDesignr. It strikes me because of the meetings we had today covered everything from keyword optimization for se

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Rethinking the User Experience - AdWeek

AdWeek touches on User Experience this week in an article - Rethinking the User Experience, Web designers should consider how using a site reflects upon the brand. It's a great overview of how user experience (UX) is integral to the...

MeHeatherD has posted a new entry on: Extraordinique

Plasma Car for Elron & Judy

I had a Big Wheels as a kid. Now, kids today get this super cute and stylish Plasma Car by Bel Bambini. It comes in a rainbow of juicy colors, including pink, red, purple, blue, green and yellow. As I was doing research on the Plasma Car, I also came

MeHeatherD has posted a new entry on: Extraordinique

Get that SuperSmile

This is probably inspired from my trip to the dentist yesterday, but I love going to the dentist for a good teeth cleaning. My teeth always look so bright and sparkly afterward. I like to keep that sparkle as long as I can, but being an admitted gree

MeHeatherD has posted a new entry on: Extraordinique

At the Beach with Bambu

This weekend we are headed to the coast to enjoy the remaining days of summer. We typically pack an assortment of goodies to eat throughout the day. The last time we made the trip to Bodega Bay, we stopped off at our favorite Whole Foods Market to pi

MeHeatherD has posted a new entry on: Extraordinique

Fun & Funky Lunchboxes for Back to School

As a kid, the best part about going back to school was the shopping trip for school uniforms and a new lunch box. The lunch box always seemed to define my connection to what was popular at the time. I had my Holly Hobby, an assortment of Hanna Barber

MeHeatherD has posted a new entry on: ViaPress

Twitter | Are Ads Coming Soon?

So how will Twitter generate revenue? Or how will it continue without a revenue stream? A lot of people have long speculated that Twitter will start serving up ads. In fact, Twitter does just that in Japan. So is it...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

User Experience Quick Links for Week Ending 08.15.2008

InspireUX Quote: Confusion and Clutter Post: Individualization and leadership feedback By: A User's Guide to Managing User Experience Teams Post: The SEO Guide to Information Architecture By: AudetteMedia Post: Design for Emotion & Flow By: Trevor va

MeHeatherD has posted a new entry on: Extraordinique

Function with Calorie Burn

The ice cold beverage isle always seems to draw me in during the summertime at our local market and what I've recently noticed is that the beverage isle is kinda a "cool" place to be!Our local Nugget Market carries a wide selection of really great dr

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Bridging the Gap - Shopping Made Simple

Gap is one of those great brands and retail experiences that has taken some blows financially over the recent years. When you think of great, inspiring lifestyle brands, building extraordinary brand loyalty, the Gap is on par with Apple, Volkswagen,.

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

JupiterResearch Reports Social Media Use Affecting E-mail Marketing

As more and more organizations incorporate social media into their marketing mix, we are consulting our clients also on the impact it may have on other channels more traditionally used to directly market their consumers / members. JupiterResearch has

MeHeatherD has posted a new entry on: Extraordinique

From Pod to Palette - TCHO Fruity

This weekend we enjoyed a new creation from TCHO chocolate fondly labeled "Fruity." Pairing our sampling with a nice cabernet, some summer fruit, cheeses and nuts, TCHO's Fruity is a very smooth dark chocolate that has a bittersweet "fruity" underton

MeHeatherD has posted a new entry on: Extraordinique

Transform Your Space Simply with dVider

Extraordinique was founded upon the idea of sharing stories about "ideapreneurs" - people who ideate, design and develop the most extraordinary and unique things for modern day life. Their backstories and their products alike are inspiring, fun, crea

MeHeatherD has posted a new entry on: Extraordinique

The Premium Loose Leaf Teas of Teality

I must confess... I am addicted to tea. I drink tea hot, cold, fermented or sparkling. I love rich, strong teas. Green tea, white tea, flavored tea and herbal tea. I drink it as a pick me up and also to relax. I drink tea for digestion, to get a good

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Good UI Design Is Humble

I absolutely love InspireUX for their timely and poignant quotes from thought leaders in the User Experience community. Today's quote couldn't be more true. Participating in scores of development meetings over the years, the collective thinking has a

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

OBD: Obsessive Branding Disorder

Lucas Conley, an experienced journalist and contributing writer for Fast Company, has published his first book entitled OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion. The concept for his book was first fleshe

MeHeatherD has posted a new entry on: ViaPress

SEO Analytics | Ian Lurie of Conversation Marketing

Here is a very informative video on the use of Google Analytics for SEO campaigns. The tutorial is lead by Ian Lurie of Conversation Marketing. This came to me via Lorna Li | Green Marketing 2.0. Online Videos by Veoh.com

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Social Media Delivers HyperTargeting for Advertisers

We've written about context, context, context over and over again and how the user experience must be relevant and engaging. In the world of online advertising, the same demand applies, particularly when brands are looking for ways to better connect.

MeHeatherD has posted a new entry on: ViaPress

Cuil | How Cool Will It Be?

Four former Google employees are taking on the search engine giant. With the launch of Cuil, we have the next search engine to step into the arena with Goliath. Will Cuil survive? Only time will tell. Cuil asserts to be...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

FLF 07.25.2008 - A Day in the Life of...

We had a lot of great feedback on Fun Links Friday today and received this added bonus video to add on. (Thanks Mark!) AgencyLifer posted this and for anyone with agency experience, you'll soon laugh, cry and laugh again at...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

FLF 07.25.2008 - Hello MUTO

This is a new short film by Blu, which is...extraordinary! Check out MUTO, a wall painted animation by BLU! What a trip! Amazing!

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

FLF 07.25.08 Font Conference with Some Familiar Typefaces

Happy Friday! Have a little fun with some familiar typefaces at the "Font Conference."

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

FLF 07.24.2008 - Help the Honey Bees Dance Off

Haagen-Dazs ice cream launched an amazing viral campaign this year to Help the Honey Bees. In all seriousness, we rely on honey bees for one-third of our food supply in the U.S. and right now, honey bees are in crisis....

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

User Experience: Context, Context, Context

Yesterday, I wrote about two new redesigns launched and realized I failed to really address the pros and cons of "context" included within the designs. ReadWriteWeb has a great article today on Beyond the API: Why Companies Should Have a...

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Tis the Season to Redesign

I know, you may think it's too early to start making references to the "holidays," but there's no denying the "pre-season" is upon us. This means a flury of website redesigns - strategic initiatives that were conceived months ago, but...

MeHeatherD has posted a new entry on: Extraordinique

Alice Chocolate Takes Me to Wonderland

I think I can write about chocoloate all day and have plenty of posts here on Extraordinique to prove it. There's my favorites, like Mariebelle, Vosges, TCHO Beta, and the tasty cacao nibs by sweetriot. Now, to add to my addiction, I've

MeHeatherD has posted a new entry on: Viaspire - Define. Innovate. Maximize.

Ticketmaster Improves the Customer Experience by Simplifying the UX

If you are like me, you've visited Ticketmaster to find and buy tickets 100 times. Over the years, the process of buying tickets online has evolved and improved as new technologies have improved both the ticket selection process for different...

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