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- Today
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Rich has joined the discussion: What you doing on Christmas eve?
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Rich has posted a new broadcast: Happy Holidays And Merry Christmas!
- Yesterday
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Rich has posted a new entry on: Copywrite, Ink.
Fragmenting News: "Driven Media"
Any good blogger, competing journalist or alert press critic can spot and publicize false balance and the lame acceptance of fact-free spin. Do users really want to be left helpless in sorting out who…
- December 22nd, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Missing The Problem: AT&T
“The way we see the problem is the problem.” — Stephen R. CoveyBelieve it or not, AT&T doesn't have a network problem. Not really. What it has is an increasingly critical public relations proble…
- December 21st, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Counting Consumers: Consumer Reports
If anyone is looking for more evidence that The Futures Company might be right in predicting a dramatic shift in consumer conscience and confidence in 2010, the newest Consumer Reports survey seems to…
- December 18th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Revitalizing Teams: Five Steps To Success
Steve Tobak, a marketing and strategy consultant based in Silicon Valley, published a five-step process for turning around demoralized, underperforming groups.His timing is right. The holidays provide…
- December 17th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Influencing Nothing: Social Media Influencers
There is seldom a week that goes by without at least one early social media adopter advising companies to target "influencers."And every time I read such advice, I cannot help thinking that for the be…
- December 16th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Making Sacrifices: Critical For Entrepreneurs?
There seems to be an entrepreneurial paradox being framed up by Jason Cohen, founder of Smart Bear Software, and Tim Berry, founder of Palo Alto Software. And they are not the first to do it.Cohen sug…
- December 15th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Looking For Market Share: Verizon
In 2006, beginning with a boost from rumors of the iPhone, AT&T accomplished something few would have thought possible. It captured market share in a field that was once dominated by Verizon.Everyone…
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Rich has updated his friends list.
- December 14th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Predicting Trends: Ad Agencies Brace For 2010
Earlier this month, David Poltrack, chief research officer for CBS, predicted broadcast advertising revenue will increase 5 percent next year. Poltrack made the case that with the exception to some ca…
- December 13th, 2009
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- December 11th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Linking Emotions To Links: David Snyder
"Links are the product of what elicits an emotion from website owners, and the link builder that can tap these emotions is going to be able to manipulate the most important element in search rankings.…
- December 10th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Perverting Ads: Burger King And CBS
Not to be completely upstaged by the recent perversion of Frosty The Snowman by CBS in the U.S., Burger King is trying to sell breakfast food in the United Kingdom with a bikini-clad "babe" singing in…
- December 9th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Changing Journalism: Reynolds School of Journalism
If anyone is still wondering, and a few people still are, the changes taking place in journalism today are as permanent as any that preceded it. The changes are not only taking place with publishers a…
- December 8th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Being Run In Circles: Zhu Zhu Pets
Within hours after the GoodGuide, an environmental and social consumer advocacy company, issued a release that some of the hottest toys this season contained levels of antimony and chromium that excee…
- December 7th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Going Social: Inc. 500 Companies
The Center for Marketing Research at the University of Massachusetts, Dartmouth, released a new study that tracks social media usage among Inc. 500 companies. It has tracked social media adoption amon…
- December 5th, 2009
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Rich has added
Dimmusacio to his friends list. - December 4th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Understanding Psychology: Three Studies For Communicators
Two psychology studies and another that was recently funded may be among the most important for communicators to consider in the years ahead. Although none of them were/are being performed for the com…
- December 3rd, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Mocking Tiger: Spirit Airlines & Everyone
"I think that the public is very used to it at this point, this happening, not only with athletes, but with people in general, from all walks of life. I think that infidelity is prevalent in all realm…
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- December 2nd, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Being Authentic: Demonstrated, Not Stated
One of the most common bits of advice bandied about social media is for companies entering social media to be authentic. And as a result, many marketers have listened, making the claim that they are p…
- December 1st, 2009
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Rich has added
shardul2050 to his friends list. -
Rich has posted a new entry on: Copywrite, Ink.
Opting Out: American Greetings
"... but what if people don't want to opt in your content? Wouldn't it be so much better to ask them to opt out? What do you think?" — Valeria Maltoni Maltoni already knows the answer to the questio…
- November 30th, 2009
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Rich has added
spirovskib to his friends list. -
Rich has posted a new entry on: Copywrite, Ink.
Engaging Consumers: Retailers Use Social Media
Deloitte’s annual holiday survey results provided the first glimpse of what some retailers already knew. Social media works. With more than half of all consumers using the Internet to search for dis…
- November 29th, 2009
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Rich has updated his friends list.
- November 27th, 2009
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Rich has posted a new entry on: National Business Community Blog
Collaborative Consulting Partners with The Home for Little Wanderers
BOSTON — Collaborative Consulting, a company that specializes in optimizing its clients' business and technology capabilities, has partnered with the nation's oldest child and family services agency…
- November 26th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Going Savage: Thanksgiving
"I do not feel able to encourage your art. It revolts me and I do not understand it." — Roujon, director of Beaux-Art, to Paul GaunguinIn 1883, Paul Gauguin gave up his job as a successful stockbrok…
- November 25th, 2009
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Rich has added
Commlabindia to his friends list. -
Rich has posted a new entry on: Copywrite, Ink.
Understanding Economics: Recessions Are Optional
On the day before Thanksgiving, the National Association for Business Economists predicted real growth in gross domestic product for 2010 would be 2.9 percent, up from its October forecast. The foreca…
- November 24th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Blacklisting Best Buy: When Ads Go Bad
Best Buy seems to have found more than it bargained for after it ran a national Black Friday advertisement inviting the world to celebrate Thanksgiving and Eid al-Adha. Eid al-Adha?In case you do not…
- November 23rd, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Stepping Backwards: Wellness & The Economy Study
According to a 2009 survey by Saatchi & Saatchi Wellness (SSW) on Wellness & The Economy, the current economic climate is having an adverse affect on wellness. Only 10 percent of the population feel w…
- November 21st, 2009
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Rich has added
scribblespots to his friends list. - November 20th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Frustrating Employees: American Airlines
It only took an hour for American Airlines to find and terminate Mr. X, a UX user experience architect working for the company, after he responded to a Web site critique offered up by Dustin Curtis, a…
- November 19th, 2009
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Rich has added
webonlinetutorial to his friends list. -
Rich has posted a new entry on: Copywrite, Ink.
Unifying Topics: In An Era Of Infinite Choices
The most blatant mistake being made by public relations and communication professionals focusing on the increasingly crowded space of social media is employing a methodology that can be best described…
- November 18th, 2009
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Rich has added The Stirling Club Courtier to his favorite blogs.
The Stirling Club Courtier
The Stirling Club is a private club situated in the guard gated resort community of Turnberry Place, which is located just off the Las Vegas Strip. The Stirling Club Courtier is the official resort blog. There, you will find weekly updates of even -
Rich has posted a new entry on: National Business Community Blog
Public Service Enterprise Group Celebrates the Power of Volunteerism
NEWARK, N.J. — Public Service Enterprise Group (PSEG) is celebrating the power of volunteerism by recognizing exemplary employee volunteers and rewarding the nonprofit organizations they support. Th…
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Rich has posted a new entry on: Copywrite, Ink.
Retiring A Deck: Social Media For Strategic Communication
Since my first presentation on social media in 2005, it didn't take long to appreciate that the entire communication field is a moving target. So I've made it a point to periodically retire the decks…
- November 17th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Fighting For Preemies: Bloggers Unite
"A bear and a hare have been to the fair. But not the hippopotamus." — Sandra Boynton, But Not the Hippopotamus Every morning, well before sunrise, I would place Boynton's book next to my cell phone…
- November 16th, 2009
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Rich has posted a new entry on: Copywrite, Ink.
Projecting Sales: Retailers Look To Black Friday
If consumer confidence is any indication of what retailers might anticipate this year, beginning with Black Friday, then the best they can hope for is: the fear of a worsening economy may have had a g…
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- November 13th, 2009
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Rich has posted a new entry on: National Business Community Blog
Six Flags Mobilizes Universal Workforce to Lend a Helping Hand
NEW YORK — Today Six Flags will close its gates to launch Project 6, the company's first annual Day of Service. The entire Six Flags workforce will collectively press pause on all day-to-day duties…
