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Rikki's profile Rikki Arundel / Member since December 2006 / Last seen 1 year ago

Founder and first president of the Professional Speakers Association, in 2001 Rikki Arundel dramatically and publicly changed gender. Already a leading expert in sales and marketing communications, her experiences in living as both a man and a woman have given her a unique insight into gender communications. Subscribing to this blog will help you and your business to better reach the women who now account for over 75% of buying decisions.

My Blogs

Rikki's Personal Blog

http://rikkiarundel.blogspot.com

This is my political blog, my personal column. It's a space where I can reflect on life, rant about things that irritate me or rave about the things that inspire me. Ofte…

Small Business Marketing Strategies

http://speakingandmarketingtips.blogspot.com

This Blog is quite simply my alternative to a newsletter for my Speaking and Marketing Tips Web site and a collection of low cost marketing tips and tools for small busin…

The GenderShift Blog

http://gendershift.blogspot.com

Women make over 75% of all purchases, account for over 60% of internet users, obtain more graduate and postgraduate degrees than men, the rate of growth in women owned bu…