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Yaro has posted a new entry on: Small Business Marketing and Branding
Stepping Up Your Brand This Christmas Season
With all the talk in the media in regard to retailers deep discounting their wares, where does this leave small independent retailers? For one thing it provides an opportunity to step up the customer…
- November 28th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Product Launch Formula Opens Today – My Bonuses For You
If you’re NOT interested in Jeff Walker’s Product Launch Formula product when it goes on sale for just two days (Sunday and Monday), you can ignore this post. By now you know whether you…
- November 25th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
The $9000 A Month From A Board Game Case Study Revisited
I’ve promoted many, many products over the past five years of blogging and if you were to ask me what sold best, I’d very quickly say – Product Launch Formula. I don’t know the…
- November 24th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 21: Wrapping It All Up
Well, that’s it! This is our last day and today we’re wrapping it all up here for the Brand Booster 21 Series. We have gained so much from this experience and truly hope it’s helpe…
- November 23rd, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Squeeze Theme Review – The Ultimate Email List Building WordPress Theme
Squeeze Theme is the latest blog theme from the guys at Unique Blog Designs, who are the designers of some of the top blogs in the world, including the one you are reading right now. Squeeze Theme is…
- November 21st, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 20: Public Speaking and Other Promotional Vehicles
Public speaking for me was quite a hurtle. I knew this was a very effective way to promote my brand but the idea of it made my palms sweat. The first time I did it I spoke to a group of about 50 busin…
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Yaro has posted a new entry on: Entrepreneur's Journey
When Is The Right Time To Launch Your Product?
During the last coaching call I did with my members the question of when is the right time to launch your product online came up repeatedly from different people. The question isn’t about timing…
- November 20th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 19: Get Out There & Nuture Your Brand
Getting one on one with the customers is very important. You need to talk to the customers and let them know that you are there for them if they have questions and that you really exist. Companies n…
- November 19th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 18: Building Your Expert Profile
First off, you can’t build your expert profile unless you believe in yourself first. If you don’t believe yourself to be an expert, then we have to end right here. But, let’s face it…
- November 18th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 17: Email Marketing
How would you like to own your very own audience and market to them rather inexpensively? Well html marketing will resonate nicely with you. It all hinges around having a reasonable op-in email list.…
- November 17th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 16: Blogging As A Marketing Tool
Creating a competitive edge is another important aspect of branding. Today, the online world has many methods of branding. The most popular method of branding and gaining the competitive edge is th…
- November 16th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Who Makes More Money – Authors, Bloggers or Internet Marketers?
I suspect after reading the headline of this article one of the first things that crossed your mind is how can I possibly distinguish the difference between an author, blogger and Internet marketer? N…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 15: Build Your Online Brand
Online your brand should reflect the same values, personality, message, palette and other elements of a brand as your off-line efforts. The point again is consistency. Your online brand is also a fan…
- November 15th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 14: Brand Logo
Your logo is the face of your brand image. It is the first thing that your customer identifies your company with. Today it is common for people to say that a logo is everything when it comes to bran…
- November 14th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
How to Customize your PLR Articles the Right Way
Hey there, we’re interrupting our regular scheduled programming (Brand Booster 21) for this important questions and answers about private label rights, or should I say PLR. Nicole Dean is a su…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 13: Brand Image
Overall, your brand image is the visual aspect of your brand. In step 12 we mentioned consistency. Your brand image should be consistent with what tone you are representing. It should reflect the st…
- November 13th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 12: Consistency
When you are creating a brand then you need to be consistent. Consistency should take place in everything that you do. Remember, brand is your reputation and if you are not consistent it will not…
- November 12th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
What Content Is Best – Audio, Video Or Text?
During our most recent live group coaching call with members of the programs I teach, I was asked what type of content is best. The question in particular pertained to membership sites, and I was ask…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 11: Differentiation as a Strategy
When you chose to look to the leader in your industry and copy them you probably figure – “hey they must be doing something right,” you only do damage to your brand and confuse you…
- November 11th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 10: Competitive Analysis
There are many things to consider about your competition when you are designing a branding campaign. Many businesses fail because they do not consider their competition. You need to do proper rese…
- November 10th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 9: Targeting Your Audience
Audience is everything. If you do not know the audience that you are targeting then you cannot begin creating a brand for a product or a company. There are many reasons that audience must be consi…
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Yaro has posted a new entry on: Entrepreneur's Journey
The Secret Tactic Of The Worlds Best Marketers: Become Obsessed
I have a confession to make – I’m obsessed. With what I hear you ask? With cars. I’ve officially become one of those men I never previously understood. Why devote so much of your brain…
- November 8th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 8: Stake Holder Perceptions of Your Brand
Branding is about customer’s perception. When you want to create a brand you want to create a perception of the customer that you are the best, provide quality, or maybe even more. It is importan…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Unique Selling Point or Positioning Strategy
This proposition absolutely sets you apart from the competition. In many cases it eliminates the competition all together by virtue of positioning. Determine what it is about your company that works…
- November 6th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 6 – Validation
Once a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise any of the established Character values. Go over each individually. Look at your establis…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 5: Brand Promise
This is a statement describing exactly what your company does. It defines the environment from which the unique selling point is spawned. You have to craft a message to your customer telling them ex…
- November 5th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 4: Brand Personality
The tone and attitude of the company. These are the characteristics that personify and create an emotional touch point. Exercise: Here you will need large Post-It-Notes®, and a newsprint flip chart…
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Yaro has posted a new entry on: Entrepreneur's Journey
How Pat Flynn Lost His Job Then Made $203,219.04 In His First Year Online
Press play to begin streaming the audio or right click the text link and choose save as or save link. Download the MP3 [ 49 Minutes - 22 MB ] Pat Flynn has an inspiring story that you must listen to…
- November 3rd, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 3: Brand Values
These values personify the essence of your company. They are the pillars that support your company. They are the values that truely represent your corporate brand. They will be values that are easy…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 2: Assembling Your Branding TEAM
It is very important that if you are taking the time and effort to address branding, you assemble a small group that have a stake in your company’s success to play a role in the development of…
- November 2nd, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
How To Avoid Hype When You Sell
There’s an interesting challenge I’ve come up against many times, which I think most professional bloggers know well. The challenge is how to sell something without using all that horrible…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 1: What Is Your Brand?
Some say, “I don’t need a brand,” well frankly, you have one whether you want one or not. Essentially your brand is your reputation. Every touch point in your company has an impact…
- November 1st, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
If You Have Been Stuck on How To Brand Your Business: Get Ready To Boost It!
As you can see here at the blog we have been advertising our new program Brand Booster 21. If you go to that link today, you will see there is nothing there yet, Ed and I have some pretty big plan…
- October 28th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Three Limiting Beliefs You Need To Destroy If You Want Success Online
Last week I used some of my work time to read and respond to all the various comments that people left on resources I released in the build up to Membership Site Mastermind opening. Although I spent…
- October 27th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Taking A Step Back So You Can Move Forward
Recently I posted on the effect of emotions on your business. For about the last month or so I’ve been taking a serious step back from my business and this blog. You may wonder how since there…
- October 26th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Fast Action Bonuses If You Join Membership Site Mastermind Today
Membership Site Mastermind Opens Tuesday October 27 2009 at 9:00 AM EDT US Time Membership Site Mastermind, my coaching course on how to successfully plan, build and launch a membership site or inform…
- October 24th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
How Good Are You At Making Profitable Business Decisions?
Every decision affects your business, even the super tiny small ones. I personally made a BIG decision to let go of the writing business. It took up so much of my time and I even had 2 assistants he…
- October 22nd, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
If It Ain’t Real, Don’t Peddle It!
If you’ve ever read any of my articles, you’ll know that I equate brand with reputation. I don’t think it matters one little bit what you try to do to “spin” a good sto…
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Yaro has posted a new entry on: Entrepreneur's Journey
Two Videos Reveal Powerful Techniques To Help You Create Info Products
Continuing with the theme of giving you advice on how to launch a membership site or information product, I direct you back to two videos I did earlier in the year, which talk about some of the most p…
- October 20th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
How To Launch Membership Sites: Your Questions Answered
I just spent several hours reading through and replying to some of the 300 plus comments left at the original Membership Site Masterplan blog post I did back in April 2009. Back when I first released…
- October 18th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Do You Want 2010 To Be A Big Year For You And Your Business?
It’s About Time You Created Your Own Product I expect you have some pretty lofty ambitions for next year. You probably have a lot you want to get done in the rest of 2009 too! If you’ve do…
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Yaro has posted a new entry on: Small Business Marketing and Branding
The Effect of Your Emotions on Your Business
For the last 2 years I’ve been in and out of the hospital with my daughter, thankfully she’s well today and we’re all moving forward as a family. When life throws us for a big loop…
- October 15th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Coming Out From Behind My Brand: The Dreaded Video
Ok so it wasn’t so bad putting it together, the hardest part was to get my makeup on for the video. But just wanted to quickly share with you a couple things and to introduce video here at the…
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Yaro has posted a new entry on: Entrepreneur's Journey
Blog Action Day: Will Climate Change Impact You?
Today is Blog Action Day, a movement that brings together bloggers, no matter what subject they cover, to create awareness of a cause by all writing about it on the same day. This year’s focus i…
- October 14th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Thinking an Online Store: 15 Tips To Get You Started
With the Internet all around us, selling your product, service or even both is much easier and affordable than ever before. But at the same time… It’s vital to study all of your options first,…
- October 13th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
It’s Not the Idea – It’s What You Do with It
Many people struggle with finding just the right business idea to pursue. The idea IS important, particularly for businesses requiring large investment, but I’d say that it’s what you do with the…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Productivity Boosters
Lack of productivity is something many of us suffer with. When you work at the office, it’s very easy to get distracted by everything going on around you. And when you work from home, productivity c…
- October 12th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Why Creating The Change You Want Is All About You
Welcome to part three in this series on creating positive change in your life. Before you begin reading this article, I recommend you review the first two parts – Is It Really Possible To Creat…
- October 8th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Come Out From Behind Your Brand!
A corporate brand is nothing more than your reputation. As a small business owner, you pour your heart and soul into your business. Your passion for what you do is obvious. Generally, you wear plenty…
- October 7th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
What I Can Teach You About Getting What You Want
This is the second part in my series on creating positive change in your life. If you missed the first part, please read it before reading this. You can find part one here – Is It Really Possibl…
