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- September 15th, 2009
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bertro has bookmarked the video queen - tie your mother down live (feat. slash).
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bertro has bookmarked the video Jeff Beck- A day in the life -(Jimmy Page was there!!).
- July 17th, 2009
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- July 7th, 2009
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bertro has posted a new entry on: Whats This Web Thing
Interview with Rae Hoffman AKA Sugarrae
I have been a longtime fan of Sugarrae's blog (and some of her old posts back in the day on WebmasterWorld). She has been on the to interview list for a few years and we just recently finally did one.…
- July 6th, 2009
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bertro has posted a new entry on: Whats This Web Thing
1 Page, Many Modes of User Interaction
We launched our SEO training program close to a year and a half ago and are still flush with optimization opportunities from a conversion standpoint. Working with Conversion Rate Experts got me much m…
- July 2nd, 2009
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bertro has posted a new entry on: Whats This Web Thing
Appearing Transparent is Profitable, Being Transparent is Not
Are Microformats the Next Big Thing? John Andrews has a great post about structured data & SEO. My take on the idea (for most businesses anyhow)? It is an arbitrage play. If you are the first pers…
- June 28th, 2009
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bertro has posted a new entry on: Whats This Web Thing
Your FICO Credit Score Follows You Around the Web
In one of the more absurd public privacy invasions online, Google has announced they are going to use FICO scores to help advertisers target ads at consumers in different credit buckets. I wonder if…
- June 26th, 2009
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bertro has posted a new entry on: Whats This Web Thing
How to Make Easy Money on Google
Want To Make a Living on Google Money? AdAge has a good post about how Google's promotion of fraudulent advertising is undermining their brand... In a world of double-digit unemployment and old-line i…
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bertro has posted a new entry on: Whats This Web Thing
SEM Training: Do You Make These 14 Common SEM Errors?
There are a lot of parallels between Google AdWords and SEO, and a lot of the beginner mistakes are the same for both traffic acquisition strategies. I figured it would be worth outlining some of the…
- June 25th, 2009
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bertro has posted a new entry on: Whats This Web Thing
How To Spot Keyword Trends
When we launch SEO projects, we've often got one eye on the future. We start with a site that ranks nowhere, then we build links and optimize with the expectation that a few months from now, we'll st…
- June 24th, 2009
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bertro has posted a new entry on: Whats This Web Thing
SEO Pivot - a Lightweight SEM Rush 100 Results Deep
The folks behind SEM Rush recently launched SEO Pivot. SEM Rush does a great job of comparing sites head to head, but is a bit top heavy in the search results (only searching through Google's top 20…
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bertro has posted a new entry on: Whats This Web Thing
Free Keyword Research Tool for Bloggers
Free Inline Keyword Research Tool WordTracker recently announced the launch of a new free Firefox extension that aids you in doing keyword research while blogging. The keyword tool works with any pub…
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bertro has posted a new entry on: Whats This Web Thing
Google Sending Out Keyword Suggestions via Email
A few days ago Google sent me the following email, which somehow sent me keywords for other websites. Google did a follow up email appoligizing for the first email sending me the wrong keywords and s…
- June 23rd, 2009
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bertro has posted a new entry on: Whats This Web Thing
What Would Google Do? - Book Review
If Google is so successful, shouldn't you be doing what they do? If you follow their philosophy, then you can be successful, too. This book, by blogger Jeff Jarvis, is a collection of Google fanboy t…
- June 22nd, 2009
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bertro has posted a new entry on: Whats This Web Thing
FTC Going After Bloggers = Epic Fail
The AP reported that the FTC is planning on going after bloggers that make fake endorsements or get paid in products for coverage without disclosing it: "New guidelines, expected to be approved late t…
- June 20th, 2009
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bertro has posted a new entry on: Whats This Web Thing
Google to Promote Affiliate Product Ads in Search Results
Google Becomes an Affiliate Blogoscoped scooped an email to a Google advertiser promoting Google Product Ads: Product ads are paid product listings that appear when users search for products on Google…
- June 16th, 2009
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bertro has posted a new entry on: Whats This Web Thing
Vanity URLs on 3rd Party Websites Are Worth Almost $10
Best Thing Since Sliced Bread! Recently lots of internet marketers hopped on getting Facebook vanity URLs claiming them to be a second coming of domain names. But the problem with networks like Youtub…
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bertro has posted a new entry on: Whats This Web Thing
Expert SEO Testing: Usually Worthless
Rel=Nofollow Wastes PageRank About 2 weeks ago Danny Sullivan highlighted that Google follows Javascript links, and that sculpting PageRank using rel=nofollow no longer works. Matt Cutts shared that s…
- June 11th, 2009
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bertro has posted a new entry on: Whats This Web Thing
What Does $14 Million Worth of PageRank Look Like?
From Hitwise: CircuitCity.com is back after Systemax purchased the brand and domain at bankruptcy auction for $14 million. Systemax also owns TigerDirect.com and acquired CompUSA last year. CircuitCit…
- June 6th, 2009
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- June 5th, 2009
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- May 30th, 2009
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- May 28th, 2009
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- May 27th, 2009
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bertro has posted a new entry on: Whats This Web Thing
The Search Taxonomy: Getting Inside the Mind of the Searcher
Bill from SEO By The Sea published a good article entitled "Writing Content for Small Businesses Online", in which he talks about search taxonomies. For those new to the topic, I thought I'd go over…
- May 25th, 2009
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bertro has posted a new entry on: Whats This Web Thing
Social Cues & Increasing Sales
Honesty Tax The anonymous nature of the web acts as a tax on anyone who is an honest merchant. Sales are driven by perceived value, and many marketers spend 90%+ of their time & effort on front en…
- May 23rd, 2009
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- May 21st, 2009
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bertro has posted a new entry on: Whats This Web Thing
Google AdWords Advertiser Statistics, via SEM Rush
Google gained popularity with advertisers in part through the accessibility and affordability of their AdWords ad program, which made it possible for almost anyone to advertise online. When the ad pla…
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bertro has posted a new entry on: Whats This Web Thing
Is Trust The New Competitive Advantage?
There is an interview on Open Forum in which Seth Godin interviews Richard Branson. The question is: Why is small business is better than big business? Branson explains how he structures Virgin so…
- May 20th, 2009
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bertro has posted a new entry on: Whats This Web Thing
The Next Big Shift In Web Marketing
There was an article on TechCrunch entitled "Jump Into The Stream" In short, the article is about how the internet appears to be going through its next big shift. It is moving towards becoming a stre…
- May 18th, 2009
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bertro has posted a new entry on: Whats This Web Thing
Site Testing That Isn't Tedious
Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is? No doubt we all agree that testing is a good thing to do. W…
