ddaye's profile Derrick Daye / 39, Male / Member since June 2006 / Last seen 10 days ago
I was born very young. I began my career as a broadcast journalist. Ventured into the PR and Ad Agency worlds. My focus now (and has been for some time) is on the discipline of branding. I enjoy helping large and small growth oriented companies design, manage and build brands that drive revenue through differentiated customer experiences.
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- Published a new blog post: Social Responsibility: The Nike Story
- Published a new blog post: The Corporate Reputation Factor
- Published a new blog post: Defying Demographic Segmentation
- Published a new blog post: Interactive Marketing: A Friend of Brands?
- Published a new blog post: Of Success, Strategy and Positioning
- Published a new blog post: David Ogilvy: The Creativity Mandate
- Published a new blog post: Great Moments in Advertising: The First Agency
- Published a new blog post: Cola Rivals Fight Losing Battle
- Published a new blog post: From Commodity to Brand and Back Again
- Published a new blog post: The Essence of Branding Strategy
- Published a new blog post: Italy's Master of Marketing Strategy
- Published a new blog post: Private Label Brands: Too Powerful?
- Published a new blog post: Co-opetition Strategy
- Published a new blog post: Attitude, Behavior and Brand Loyalty
- Twittered: The Brand Design Checklist: Build your brand with our in-depth brand design checklist. An…
