mktdocdon's profile Don Roy / Male / Member since July 2007 / Last seen 4 months ago
Don Roy, PhD
I am an Associate Professor of Marketing in the Jennings A. Jones College of Business, Middle Tennessee State University. I have been a marketing educator for over 10 years. Before moving launching a career in academia, I held positions in retail management and consumer packaged goods sales. My teaching and research interests include sponsorship, cause marketing, brand strategy, and customer service. I have been involved in numerous marketing projects with middle Tennessee businesses as a professor and consultant. I have published academic research in outlets such as Journal of Advertising, Sport Marketing Quarterly, International Journal of Sports Marketing & Sponsorship, and Services Marketing Quarterly.
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My Activity Feed
- Published a new blog post: Marketing Priorities for 2010: Part 1 of 37 days ago
- Published a new blog post: New Position for Super Bowl Ad Mainstays: Sidelines18 days ago
- Published a new blog post: Marketing to Focus on Basics in 201021 days ago
- Published a new blog post: The Tiger (Negative) Effect23 days ago
- Published a new blog post: Cyber Monday E-Mails: Poster Child for Message Clutter12/04/09
- Published a new blog post: Tiger Woods\' Endorser Value Likely Unchanged12/01/09
- Published a new blog post: Celebrity Endorsers Influence Buying Decisions... Occasionally11/25/09
- Published a new blog post: Digital Billboards: Value Added or Villain?11/23/09
- Published a new blog post: What\'s Behind Costco\'s Power Struggle with Coca-Cola?11/17/09
- Published a new blog post: Bite The Search Engine That Feeds You?11/13/09
- Published a new blog post: Don\'t Overlook Creative When Planning Online Ad Campaigns11/10/09
- Published a new blog post: Citizen Sponsorships: The Next Big Thing?11/06/09
- Published a new blog post: Make Rewards Programs Simple, Relevant11/03/09
- Published a new blog post: Mobile Marketing Key to Multichannel Strategy10/30/09
- Published a new blog post: Think Like Customers When Using Search Engine Advertising10/27/09
