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- November 14th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Need to Buy
The Big 3 needs a bailout. The COO for Best Buy has declared that this is “the most diifficult (economic) climate” he’s ever seen. Both Automotive and electronic retailers have lost…
- November 13th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Push vs Pull
In the old days, advertising relied on the push method of motivating consumers. Basically, you buy enough media and you can push your product on the consumer. This was especially easy since television…
- November 5th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Sing a Song of Zeros
What can it possibly mean that my just-turned 2 year old sings the anthem of Toyota’s most recent advert, unprompted? Two. Just-turned. Yes, I write car ads, but, no, I don’t subject my family to…
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omniauto has posted a new entry on: Omni Automotive Advertising
Lists
Lists are important. They remind us of the stuff we too often forget. Lists help us remember to buy eggs at the grocery store or to pick up the dry cleaning on Thursday. Unfortunately in this multitas…
- November 3rd, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Synchronized Driving
New technology is being developed that might make some seemingly unavoidable accidents a thing of the past. How does it work? The cars “talk” to each other, transmitting information gathe…
- October 23rd, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Halloween - Scary News for Auto World
With Halloween just around the corner it seems appropriate that we be scared of something. Ghosts, Goblins, Vampires, Werewolves and more abound at this time of year, popping up to send a chill down y…
- October 13th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Auto News and Google Alerts
Here are some things that have come through my Google Alerts account this week. This is just a small sample of the 71 emails in my inbox this morning. ‘09 Audi A4 3.2 Road Tested - All New, Rea…
- October 2nd, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Auto Free For All
After a one week lay off, it’s BACK! So what is the Credit Crisis doing to dealers… you probably already know. CNN is finally covering the story. Chevy is cleaning up nicely for their new…
- September 29th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Auto Dealerships Closings Continue Across U.S.
Everyday more and more reports surface of auto dealership closing. Just this week Bill Heard Chevrolet closed all 13 of it’s dealerships, laying off over 2,700 employees. Last week in Central Fl…
- September 22nd, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Electric cars at what cost?
Here is todays ‘Thought of the Week’. What will be the extended costs of owning an electric car? We keep hearing about the upcoming Volt and the push to create more hybrid or electric cars…
- September 18th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Auto Free For All
This is a post of all the automotive marketing news of the past week. Suzuki is doing whatever it takes to get you into a new car (other than of course, making a car I actually want to get into). See…
- September 16th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Cirtroen C4 Transforms Advertising
With the everyday barrage of commercials it’s easy to become desensitized to them. So its refreshing to see something new. Citroen has recently released a series of commercials featuring the C4…
- September 15th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Monster Smart Car
Wonder what the mpg on this is? This video was originally posted on YouTube over a year ago and has over a million views. BTW, there was a smart car at the bank the other day. If you think the smart c…
- September 11th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Auto Free For All
A lot of things happen in the week. Somethings are so important that we can have an entire post about them. Other things are only sort of important, and we can only muster a few lines about them. This…
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omniauto has posted a new entry on: Omni Automotive Advertising
What Next? Mini Crossover Debuts
In a time of unstable gas prices, Green initiatives and changes in consumers spending habits, it’s not surprising the ideas automakers continue to come up with. As car buyers finally begin to st…
- September 8th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Volt Revealed
Following up on my previous entry regarding the new Chevy Volt, AutoBlog has just revealed some more pictures of the Volt, which isn’t scheduled for release until next week. Update- CNN article…
- September 5th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Gulf Coast Honda Dealers web site updated
Here at Omni Advertising we are always looking for trying new ideas and implementing new strategies to help our clients businesses grow. Earlier this week we announced the new site redesign for the Ce…
- September 2nd, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Central Florida Honda Dealers Site Updated
The Central Florida Honda Dealers website has been updated with a new look and new functionality. From the new site you can find out information about all of the Honda lineup of vehicles. This month t…
- August 28th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
R.I.P. Hood Ornaments
Iconic, stylish and now unfashionable hood ornaments seem to be going the way of tailfins and the fastback: away. A recent Newsweek article says that Jaguar has gotten rid of it’s cat hood ornam…
- August 26th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Every Bit Brilliant
Below is an ad from Australia for the 2008 Toyota Camry. You can check out the TV ads here. Pretty creative stuff from the land down under. From TheAdFeed.
- August 25th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Online Leads
J.D. Power and Associates recently released it annual ranking of online vehicle buying services. For the second year in a row AutoTrader.com ranks highest in dealer satisfaction for online new vehicle…
- August 22nd, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
The Internet: Don’t Leave Home Without It
We already have internet in our homes, on our phones, at Starbucks… so what’s next? Chrysler recently unveiled its plans to offer wireless internet as an option on all 2009 models. Wit…
- August 21st, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
To Fee or Not To Fee
Dealer Fees are one of those charges most car buyers don’t know about until they’ve already bought a car. While most car buyers today are pretty savvy about buying a car, many still don…
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omniauto has posted a new entry on: Omni Automotive Advertising
Employee Discounts for Everyone from GM
That’s right. GM is bringing back the Employee Discount Pricing campaign to clear their 2008 inventory before the arrival of the new 2009 models. This is a great opportunity for buyers to get ma…
- August 18th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
A little something extra
In this ad below, VW takes the intangible little extras that come along with the purchase of a vehicle (part of the Volkswagen Service program) and makes them tangible (and invisible)….. by putt…
- August 15th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Volt sneek peek
AutoBlog just wrote this short article revealing some teaser pics of the new Chevy Volt production model. Only two of the pics were actually of the car, the others of the team producing the model. Mor…
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omniauto has posted a new entry on: Omni Automotive Advertising
Discounting your Brand
Paul Williams over at Marketing Profs Daily fix just wrote a fantastic article detailing how Discounting Prices erodes your brand. Definitely worth the read. But if you don’t have time to read t…
- August 14th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
A Change Will Do You Good
A 70 year old Ohio man recently decided to upgrade his ’81 pickup for a new Chevy truck. The interesting part? He paid for half of it in change. James Jones walked into a Cincinnati-area Chevy deale…
- August 8th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Nissan previews “collision free” prototype
Nissan Motor Co., Ltd just posted this press release announcing their new “collision free” prototype. The prototype incorporates two new technologies, Side Collision Prevention (SCP) and B…
- August 5th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
40% off a new Dodge 1500
Last week it was announced that GM would no longer be offering leasing through the Chrysler Financing, although lease financing would still be available through other lenders. Now the LA Times is repo…
- August 4th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Car Dealer Sued, Files Bankruptcy, Closes Doors
Joe Gibson’s Automotive closed its doors on August first. The maligned dealership fell on hard times after it was sued over false and misleading advertising. The dealership advertised a low paym…
- July 30th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Luxury Kia?
I’ve been seeing a lot of movies recently (Dark Knight, Step Brothers, Wall-E) and I always arrive a few minutes before the movie starts, during the commercials before the other commercials sect…
- July 29th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
The Creative Process
As an advertising agency we pull out all the stops to give the client exactly what they want. So how come we didn’t think of this video. http://www.youtube.com/watch?v=kU9YeOQm3Y0
- July 24th, 2008
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omniauto has posted a new entry on: Omni Automotive Advertising
Ford to retool for fuel efficiency
There has been much talk and speculation about the automakers delay in regard to producing more fuel efficient vehicles. Consumers have been calling for more green vehicles for years. Now, with the ri…
