pjatloop's profile Paul Johnson / Member since September 2008 / Last seen 1 year ago
Paul Johnson came to PR with rare insider knowledge of the mind of a journalist – and has been using this to the benefit of his clients ever since. His impressive news and broadcast credentials have made him an expert in uncovering the stories behind both big brands and growing smaller names and his familiarity with news-gathering processes and the inside of a studio means he is more than
qualifed to act as a spokesperson for these clients – in any situation.
Currently, names such as Streetcar, Laithwaites, Reliance Security, Merck, Brroadland Wineries, Mercedes Benz and Kimberly Clark are reaping the rewards of his experience.
Highlights of Paul’s broadcast career include senior editorial control of 5Live’s flagship breakfast programme with 6.5 million listeners. Here he led a team of journalists situated across the globe, managing their reactions to breaking news and current affairs, writing scripts and liaising with major figures in the world of business and politics. During this time, the team won a Gold Sony Award for Best Breakfast Programme.
From here he moved online – taking on a senior editorial position on the BBC’s worldwide website (99 million visitors a week) winning various top industry awards. He also had a key involvement in launching and developing BBC interactive TV.
Most recently, he was responsible for brand development, copywriting and design for The Sunday Times Wine Club where he built a comprehensive knowledge of the direct mail industry and its sales engines. Once again, the awards kept coming – the club was the winner of the ECMOD Best All Round Catalogue Business for three years running.
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My Activity Feed
- Published a new blog post: Pitter Patter of Tiny Tears Feet - could a stunt doll make your dog ch…22 days ago
- Published a new blog post: Streetcar Expands In Cambridge To Cope With Demand29 days ago
- Published a new blog post: Simon Cowell - a master at PR11/10/09
- Published a new blog post: When the going gets tough, women get online10/22/09
- Published a new blog post: New myconservative website10/08/09
- Published a new blog post: Are you here because of our underpants?10/07/09
- Published a new blog post: Streetcar Booming in Hammersmith and Fulham10/07/09
- Published a new blog post: Should companies pay for pitch ideas9/23/09
- Published a new blog post: RIP Keith Floyd - a TV master9/15/09
- Published a new blog post: Streetcar Release: Car Club Has Foot On The Accelerator9/14/09
- Published a new blog post: What is Shared Purchasing?8/19/09
- Published a new blog post: New women’s website hits the spot8/19/09
- Published a new blog post: Penny For Your Thoughts7/15/09
- Published a new blog post: STREETCAR SET TO ELECTRIFY6/16/09
- Published a new blog post: Streetcar Launches One Way Trips6/08/09
