pleeker's activity feed Return to pleeker's profile
- January 2nd, 2010
-
pleeker has posted a new entry on: Small Business SEM
2009 Small Business Search Mktg. Blog Stats
Time for my annual public navel-gazing post, where I open up Google Analytics and write a semi-stream-of-consciousness post about what happened to this blog over the past 12 months and try to figure o…
- January 1st, 2010
-
pleeker has posted a new entry on: Small Business SEM
December ‘09: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts I found and read during December. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earli…
- December 23rd, 2009
-
pleeker has posted a new entry on: Small Business SEM
Need a Last-Minute Gift for Your Boss?
Bosses and co-workers can be tough to shop for, so allow me to make a potentially helpful gift suggestion: My How to SEO Your Site in 60 Minutes e-book. At $25, it’s the perfect price point. A…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Hyperlocal News isn’t terrible … if you know where to look
“Noise in the ‘Hood – Why is hyperlocal news so terrible?” is the title/subtitle of a piece by Mark Gimein that was published this week on Slate’s web site, The Big Money…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Hyperlocal News Roundup
Here’s one last look at recent news and articles related to the hyperlocal scene — blogging, journalism, you name it. As always, if you know of something I’ve missed, please use the…
-
pleeker has posted a new entry on: Small Business SEM
Recently on Hyperlocal Blogger
In addition to this blog, I also write Hyperlocal Blogger, a site dedicated to tips and discussion for local bloggers. If you’re a small/local business owner trying to reach your local community…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Seeking Guest Blog Posts
Hey gang — one of my goals for HyperlocalBlogger.com in 2010 is to seek and accept more guest posts from people like you. I’ve published a few guest posts already, and they were all very w…
- December 22nd, 2009
-
pleeker has posted a new entry on: Small Business SEM
10 Creative Ways Businesses Used Twitter in 2009
I’ve been following Twitter success stories as much as possible this year, and it’s been eye-opening to see all the different ways businesses are using Twitter to promote their products an…
- December 17th, 2009
-
pleeker has posted a new entry on: Small Business SEM
SBS Flashback: December 2008
For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introd…
- December 16th, 2009
-
pleeker has posted a new entry on: Small Business SEM
You’re a Favorite Place? Now Promote It
Awards and recognition are great … but other than putting a smile on your face and a spring in your step, most honors don’t amount to much for a company’s bottom line. Unless you pro…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
FastCompany on recent Hyperlocal deals
Missed this last week: FastCompany has a good roundup of the recent media/hyperlocal deals, including the MSN/NBC/Hearst agreement just announced last week. This quote starts the article: “Here&…
- December 15th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Legal Resources for Bloggers
It was just a month ago that Dan Slee made this prediction about bloggers and the law: “At some point I’m convinced someone will lose their house in the not too distant future over an inte…
- December 14th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Oregon blogger deals with legal threat
Mitch Nolan, an Oregon-based blogger who writes not about his hometown per se, but about the media scene in the area, recently faced an interesting legal threat/situation that really could happen to a…
- December 10th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Bing to Add Hyperlocal Blogs In Maps
Love, love, love this: At the ILM ‘09 conference Wednesday, Bing showed off some of its new local/maps toys, including something called Local Lens — a layer of hyperlocal blog content that…
- December 9th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Google’s Favorite Places Discriminates Against Some Local Businesses
That’s one of my recent tweets, inspired by seeing early reports of local businesses getting their “Favorite Place” decals from Google. It’s also inspired, I suppose, by a bit…
- December 8th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
CNN Invests in Outside.in
Every bit as important as the recent news that MSNBC had purchased Everyblock.com is today’s news that CNN has bought a stake in Outside.in, the hyperlocal content aggregator that I’ve wri…
- December 7th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Google PlaceRank and SEO
One of the new announcements from Google today involved what they’re calling “Favorite Places” — more than 100,00 businesses across the U.S. have earned that title and are rece…
-
pleeker has posted a new entry on: Small Business SEM
Citysearch Brings Back Free Business Listings, Adds Twitter
Free business listings are available again on Citysearch. That’s just one of the announcements Citysearch is making tonight, but it’s the one that’s drawn the most discussion and int…
- December 6th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Turn Your Blog Into a Newspaper with Zinepal
Think of all the people in your neighborhood/town that are sitting in a doctor’s office reading magazines every day. Or sitting in the waiting room at the car repair shop. Or at the salon. Would…
- December 3rd, 2009
-
pleeker has posted a new entry on: Small Business SEM
Small Biz Online Marketing … on the radio
At the risk of being overly self-promotional here, a quick post to say that I’ll be one of the guests this weekend on the Business Owner’s Toolkit Radio Show. The show airs at different ti…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
West Seattle Blog makes Google Zeitgeist
Every December, Google (and the other main search engines) release their lists of the top search terms that people have used during the year. Google went so far this year as to break down some “…
- December 1st, 2009
-
pleeker has posted a new entry on: Small Business SEM
November ‘09: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts I found and read during November. If you’re new to this blog, this is a monthly feature that began way back in 2007. You can find earli…
- November 30th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Video Soon to be No. 1 Real Estate Marketing Tool
The folks at WellcomeMat, a video portal (of sorts) for the real estate industry, have put together an interesting report on the state of video marketing in real estate. According to the survey, R…
- November 29th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Cyber Monday offers from my sponsors
It’s “Cyber Monday” and in the spirit of holiday discounts, all four sponsors of this blog are offering special deals. Read the details carefully for the correct coupon code or for i…
- November 25th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Happy Thanksgiving
If I started to make a list of all the things I’m thankful for, I’d probably miss dinner tomorrow with family and friends because I’d still be writing. Longest. Blog post. Ever. Suff…
- November 22nd, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Making Money from a Local Blog
If you’re trying to make money from your hyperlocal blog, or just giving it some thought, let me encourage you to read Philip John’s recent post: Getting serious about hyperlocal, part 3:…
- November 20th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Google has the Real Estate Industry on Borrowed Time
As you probably know by now, real estate is a subject that’s near and dear to my heart — quite literally. My wife is a real estate agent. My sister is a real estate agent. My dad opened hi…
- November 19th, 2009
-
pleeker has posted a new entry on: Small Business SEM
SBS Flashback: November 2008
For those of you who are new SBSM readers & subscribers, here’s a list of noteworthy posts you probably missed from one year ago. I try to put together a post like this each month to introd…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Four Reasons Why Your Local Blog Needs a Mailing List
I’m thinking about creating mailing lists for our local blogs. I haven’t fully thought-out the mechanism for creating and managing these lists. A Yahoo Group? Do it myself? Some other e-ma…
-
pleeker has posted a new entry on: Small Business SEM
SearchFest 2010 = Amazing Value
I know it’s not happening for another four months or so, but SEMpdx is already offering early-early-early-bird registration for the 2010 edition of their annual SearchFest conference. The event…
- November 18th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
What do you know about blogging & the law?
I bet this is an area many hyperlocal bloggers could use some more education and information. I know I could, and my local blogs are about as vanilla as they get. Dan Slee writes a good post, Six thin…
- November 15th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Hyperlocal News Roundup
I’ve been a bookmarking madman lately while going through RSS feeds and Twitter and such. Here are some of the hyperlocally-oriented articles and news stories that caught my eye. Maybe theyR…
- November 13th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Cheap SEO is Cheap SEO
Dear small business owners, Please promise me that if you ever get this same email that I got, you’ll have a hearty laugh and then hit the DELETE button: Hi: Affordable SEO services starting. 50…
- November 11th, 2009
-
pleeker has posted a new entry on: Small Business SEM
One Less Reputation Management Tool
With Technorati in the midst of a major re-launch, it looks like we’ve lost one small-but-important reputation management tools: the ability to subscribe to keyword-based RSS feeds from Technora…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
What Hyperlocal Content Works for You?
I’m curious: On your local blog/web site, what type(s) of content work the best for you? What draws the most traffic or comments or whatever you use to measure success? Not too long ago I was re…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
More on Hyperlocal Blogging & Your Geography
Long time readers of this blog (and I think there are a few of you) may recall the blog post I wrote early this year in which I listed some pros and cons of Big City vs. Small Town blogging. Sound fam…
-
pleeker has posted a new entry on: Small Business SEM
Report: SMBs Need to Spend Money to Make Money
Emarketer recapped an interesting report about the relationship between money spent on marketing and expected revenues. From the eMarketer article: According to the “Small Business Marketing He…
-
pleeker has posted a new entry on: HyperlocalBlogger.com
OpenlyLocal WordPress plugin looks cool
Over in the UK, Philip John has just announced a new OpenlyLocal WordPress plugin that looks very cool. (Hope he doesn’t mind me grabbing the screenshot from his blog post!) You tell the plugin…
- November 10th, 2009
-
pleeker has posted a new entry on: Small Business SEM
SBS Mailbag: Is it too late for holiday SEO?
It’s been forever since I’ve done a mailbag post, but Christine sent in a great email that’s very timely with the holidays approaching already upon us. She’s asking about doing…
- November 7th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Thank You, Sponsors
Every once in a while I like to give a shout out to the sponsors who are supporting me and this blog. These are companies that value you, my readers, enough to want to have their names in front of you…
- November 5th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Google Pulls Local Phone Numbers from Search Display
Update, 11:45 am: After emailing Google to ask why the phone numbers have been removed, a Google spokesperson replied back saying it was a bug: “For a few hours this morning phone numbers were n…
- November 4th, 2009
-
pleeker has posted a new entry on: Small Business SEM
New Google Local Listing Guidelines
Google has published a new set of guidelines for local businesses using the Local Business Center — guidelines that continue to get more specific to counter the very specific ways small business…
- November 3rd, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
‘Positive Results’ from Seattle’s hyperlocal pilot project
It seems like everyone involved in Seattle’s innovative hyperlocal/traditional journalism collaboration is pretty happy about how things are going. The yearlong pilot is just a few months old, b…
- November 2nd, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Hyperlocal News Roundup
It’s been a while since I’ve posted one of these, and there are a few noteworthy things to pass along for hyperlocal bloggers, so enough chatter from me. Here’s a look at the hyperlo…
-
pleeker has posted a new entry on: Small Business SEM
Walking the Local Search Walk
My wife went on a kitchen cleaning binge yesterday. When I came home from some errand-running, three yellow pages books were sitting on my office desk. So I asked what’s up. “You’re…
- November 1st, 2009
-
pleeker has posted a new entry on: Small Business SEM
October ‘09: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts I found and read during September and October. (I’m combining the two months because I spent much of September traveling.) If you’…
- October 30th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Outside.in Relaunches with Improved Hyperlocal Search
I’d be remiss if I didn’t mention that Outside.in recently relaunched with all kinds of new focus on hyperlocal search. I’m tempted to call it a hyperlocal search engine, but that mi…
- October 28th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Why NOW is the Best Time to Start a Local Blog
What’s the saying? When one door closes, another one opens. Yep. That’s what’s happening right now: Newspapers take a bus plunge: circulation plummets 10.6 percent Average weekday ci…
- October 27th, 2009
-
pleeker has posted a new entry on: Small Business SEM
Meeting the Press, Talking SEO
That How to Get Started with SEO post that I published last week has a little backstory: It was inspired by a series of interviews I’ve done lately about SEO with members of the press. Each inte…
- October 26th, 2009
-
pleeker has posted a new entry on: HyperlocalBlogger.com
Tell Us About Your Hyperlocal Blog
We seem to be growing a nice little community of hyperlocal bloggers/web site owners here, so I thought it might be good to have a wide-open post where you get to introduce yourself and tell us as muc…
