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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Listen, we’ve gotta talk…
I’m gonna be honest and I’m not gonna pull any punches. We’re just not sure if this relationship is working anymore. I mean, I know we’re witty and we’re great with analytics and marketing.…
- November 13th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Google Trends for the Flu
Can searches on Google for flu-related keywords predict increases and decreases in the number of flu cases? That is a question the folks over at Google wanted to find out. After compiling the sear…
- November 10th, 2008
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sheseltine has posted a new entry on: Local and in-house Search Marketing
Upgrade WordPress or sell Viagra - the choice is yours!
Recently I was doing some research for a pharmaceutical client and came across several blogs that were showing up as having the text for a competing product, yet the blogs had nothing to do with that…
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Take Charge of Your Brand or Lose It
“Twitter isn’t something that we plan to use right now.” “We don’t have the resources to invest in a site like Digg or Mixx.” “Plurk? Never heard of it, not s…
- November 6th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Beyond Word-of-Mouth; Getting Your Customers to Participate in Your Brand
Yesterday morning, when I was thinking about this blog, it was actually shaping up to be quite a different post. But then, the events of yesterday changed things. Originally, I was going to write abou…
- November 4th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Video Games as a Marketing Technique Part 1: To Play or Not to Play?
Video games are the new Cadillac of mass marketing. I’m not really sure what that means either, but video games can be a great way of promoting your brand and creating a devoted following. They ca…
- October 30th, 2008
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sheseltine has posted a new entry on: Local and in-house Search Marketing
Congratulations
To Joe Whyte on his engagement (even if it wasn’t a Superbowl commercial) …and to Matt Mcgee on the release of his U2 book
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
AC/DC Music Video in Excel
Are you a big fan of AC/DC? Well, if you are then, you probably already know that their latest album debuted at #1 in the US despite only being sold in Walmart, Sam’s Club, and on the bandR…
- October 28th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
eMetrics DC 2008 Conference
Last week, I attended the eMetrics conference in Alexandria, VA. Yes, for once a local conference…meaning no flying time. This one was a little bit different for me, as it was totally focused on…
- October 23rd, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Economic Downturn = Layoffs
As fears of a deep recession increase, companies are beginning to tighten their belts in anticipation of the worse. Many tech companies are among those realizing that cuts are necessary to stay aflo…
- October 22nd, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Making Up Words
Here’s what not to do when sending an unsubscribe message: make up words. (The names have been blurred to protect the guilty.) Although I’d already decided that their email messages were not for…
- October 21st, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Where is Your Bailout Plan?
Part II - Marketers - Where is Your Bailout Plan? In working with many companies over the years, it seems that marketers fall in to one of three categories: Marketing Guru - You know your KPIs, your R…
- October 20th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Interpretive Analytics
Last week for Toastmasters, I gave an interpretive reading of a section of Neil Gaiman’s “The Graveyard Book.” As I was preparing for this, I started thinking about how this applie…
- October 16th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
AdWords Conversion Optimzer Reduces Eligibility Requirements
Were you excited when Google AdWords released Conversion Optimizer only to be disappointed when you found out your campaigns did not meet the minimum number of conversions per month? Well, you’re…
- October 15th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Making Ben Franklin Proud…
As the financial crisis in this country and abroad begins to dip its shifty fingers into our wallets, I wondered what you were doing both personally and professionally to cut costs in this economic do…
- October 14th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Online Marketers, Where is Your Bailout Plan?
Part I of II - The Problem with the ‘Numbers Game’ Coming Next Tuesday - Part II - Your Found Money In case you’ve somehow missed the news, on October 3 the ‘bailout bill’…
- October 13th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
I Hate Starbucks
Actually I don’t, heck I don’t even drink coffee (a fact which has caused a few heads to be shaken in disbelief around the office), but someone does hate Starbucks enough create an “…
- October 8th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Medieval YouTube
So, on Sunday, my wife and I watched the season premier of America’s Funniest Home Videos…yes, the early 90’s Bob Saget started show based on cute children, talented pets, and men getting hi…
- October 7th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
The Danger of Autopilot
This started out as a very different post. The plan was to just explain all of the reasons why using a tool that automates your pay-per-click decisions and changes is a very bad idea. The plan was…
- October 6th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
The 6 step Reputation Management Process
Today, I’m off to SMX East, and will be presenting on the topic of Reputation Management. So, I thought I’d put together a quick 6 step guide to managing your reputation. 1. Find out wheth…
- October 2nd, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Microsoft Launchs SearchPerks
Microsoft, in what appears to be a desperate attempt to gain search share, has announced a new program called SearchPerks. What is SearchPerks? It is similar to your credit cards rewards program e…
- October 1st, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
- September 30th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
The 10 Most Common Ways to Waste a Lot of Money on PPC
Over the past few years working with many clients to understand how effective their pay-per-click campaigns are (and often figure out how to get them to perform better), I have compiled my top 10 list…
- September 29th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Personalization Matters
Hi, I am basically interested for business reasons. I had written to you about the offer a few days back. Perhaps, you never got the mail in the first place. Anyhow, here is the deal. I found your sit…
- September 26th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Replacing My Hair Dryer……..and Maybe My Analytics
Recently, I moved into a second story condo after living the past 5 years in a house. I am astounded at how loud my upstairs neighbors are. Not ‘partying, playing loud music all the time…
- September 25th, 2008
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sheseltine has posted a new entry on: Local and in-house Search Marketing
Google Operator - View:map
This advanced operator has apparently been around in Google Experimental for over a year, but since I only came across it recently, it’s new to me, so maybe it is to you. So what does view:map…
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Get Set for the 2008 Presidential Election with Tools and Mapplets from Google
The first presidential debate is tomorrow night which means we are now into the home stretch of the presidential election. Are you registered to vote? Do you know where you’re polling place is loc…
- September 24th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
3 Ways to Improve Your Home Page
1. Spring Cleaning: I know your product/service is so cool/amazing/life-changing that every potential customer should have all of the details about it right now. But, that’s probably not in your b…
- September 23rd, 2008
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sheseltine has posted a new entry on: Local and in-house Search Marketing
CausedWired - A book review
I’ve just posted a review of CauseWired:Plugging in, Getting Involved, Changing the World (Wiley, Nov 10, 2008) over on the EndlessPlain blog, If you’re in the nonprofit field, take a look…
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Cause Wired - a book review
Last Friday, I received a copy of CauseWired: Plugging In, Getting Involved, Changing the World by Tom Watson, (Wiley, Nov 10,2008). Given that we’ve been talking a lot on this blog lately about…
- September 22nd, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Upcoming Conferences
On October 6th, I’ll be speaking at SMX-East on the topic of Buzz Monitoring in the “Search and Reputation Management” session, 3:45 - 5pm in New York City. If you’d like to at…
- September 21st, 2008
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sheseltine has posted a new entry on: Local and in-house Search Marketing
Speaking at SMX East
I’ll be speaking on the topic of Buzz Monitoring during the “Search and Reputation Management” session at SMX-East. This event is taking place October 6-8 in New York City, with my s…
- September 19th, 2008
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sheseltine has posted a new entry on: Local and in-house Search Marketing
Hateful little Trolls and Your Reputation
Yesterday I discovered that a hateful little troll, who appears to have a personal vendetta against anyone in the search marketing industry that refuses to acknowledge them as the moral bastion of mar…
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Is Free really Free?
There’s no such thing as a free lunch. That’s a fairly common expression that’s fairly true. How many times has your company bought pizza for the staff, only to find out that you hav…
- September 18th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
It’s Only Rock n’ Roll…..and a Whole Lotta Marketing
Nate is out this week, so I am filling in. Next week, he will be back and the political coverage will resume. Last week, I had the great opportunity to go to the XM offices (the COOLEST offices I&#…
- September 17th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Introducing my latest, Next Generation design
Gabriel David Rhea was born at 5:16 on Monday, September 15th 2008. He weighed 7lbs 6.6oz and was 19 inches long. He and his mom are both doing great.
- September 16th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Replacing a Gas Cap
There are few places where I feel more stupid than in an auto parts store. Because…when I am in an auto parts store that means that there is something that is VERY basic in my car that needs f…
- September 15th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Friends will be Friends right till the end
I was going to start this post by quoting some lyrics, but seeing that the theme tune from “The Golden Girls” started running through my head, I figured that I’d leave it at the Quee…
- September 12th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Facebook’s new openness opens the door to Reputation Management
Last week, Facebook started allowing search engines in to crawl any public areas of the site. Now, groups and wall posts are starting to show up in the search results (i.e. “I Hate Comcast”…
- September 11th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
The Democratic and GOP Party Conventions Impact on the Candidates Search Volume
Now that the Democratic and GOP conventions are over, I thought it would be a good opportunity to take a look at how the search volume for each candidate was impacted. While this likely does not ind…
- September 10th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Where the Heck is it?
So, I moved last weekend and now, the only thing I can find in my house is boxes. That got me thinking about how difficult it is to find information on some Web sites. At best, it’s frustrating for…
- September 9th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
A Few More Reasons Why NOT to Focus on Unique Visitors
I had a great day at work today. Not something many folks can say on a Monday. But, I did. I had a great conversation with a client about this topic today. A smart conversation with smart peopl…
- September 8th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
SearchCamp Philly Day 2
After the soaking everyone received on day 1 of Search Camp, thanks to Hurricane Hanna crashing the party, day 2 was a lovely, warm day. Now as to whether the weather, religious observances, partying…
- September 7th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Search Camp Philly Day 1
On Saturday, the combined PodCamp Philly / SearchCamp Philly (pcphilly08) conference started. I’d been asked to speak at 4 presentations (1 on Saturday and 3 on Sunday). The conference kicke…
- September 6th, 2008
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sheseltine has posted a new entry on: Local and in-house Search Marketing
Google’s new Geotargeting disclaimer
While doing a little updating on my Local Search slides for Search Camp Philly (pcphilly08) I noticed that between February and tonight Google has modified their disclaimer text at the bottom of each…
- September 5th, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Have you seen any Suspicious Activity?
Over the weekend I received an email and a phone call from my credit card company. They’d noticed suspicious activity on my card, and wanted me to resolve it. Since this was about the 3rd time…
- September 4th, 2008
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sheseltine has posted a new entry on: Local and in-house Search Marketing
Search Camp Philly & SMX East
Tomorrow I’ll be jumping on the Amtrak train from DC to Philadelphia in advance of SearchCamp Philly, a low cost conference, with a high grade of presenter. For the price of $21 you can attend…
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Obama vs. McCain: The Real Battle Begins
With Barack Obama and John McCain now in full battle mode, I thought it would appropriate to take a look at some online metrics and make some comparisons to how each is using the internet to help thei…
- September 3rd, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Dancing Like a Kid
So, I went to a wedding this past weekend. It was a lot of fun to see an old friend get married. The ceremony was beautiful and the reception a blast. They even had an open candy bar, yes CANDY bar. I…
- September 2nd, 2008
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Several Uncommon Metrics Worth Taking a Look At
We all know how important metrics like average time on site, number of visitors, visitors by segments and of course, conversions are. But, there are some other less known metrics that really can provi…
