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- December 21st, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Social Media on Coke (the Cola kind)
Over at eMarketer they have an interview with Michael Donnelly, Group Director of Worldwide Interactive Marketing for Coca-Cola. Two particular things struck me as interesting: First, Donnelly says,…
- December 7th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Beware of Yahoo “Search” Partners
Have you ever really taken a hard look at where your Yahoo PPC traffic is really coming from? Recently I was working on a web analytics project for a client and was doing a deep dive into their refe…
- December 2nd, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Size Doesn’t Matter… but Speed Does
Does your website have a 3rd party ad server that loads slower than John Goodman at an all-you-can–eat buffet? If so, you might be in for a rude awakening when it comes to search rankings. Today, G…
- November 30th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Blogging Ghosts and Other Campfire Stories
Li Evans will tell you terrifying tales of ghosts that go blog in the night. She and her co-panelist, Andy Beal (CEO of Trackur), will discuss Ghost blogging/tweeting/content production (i.e. where…
- November 25th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
A Thousand Words about Images
Li Evans will be part of a panel at SES Chicago discussing Images & Optimization. The panel will cover everything from image search to geo-tags to accessibility issues to alt attributes to file…
- November 19th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Introducing an Introduction
The first words you hear at a conference, particularly at one you’ve never been to before, can really set the tone for the whole week. Now “technically” the “first” words…
- November 16th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Before you Register for SES Chicago
If you’re planning to attend SES Chicago, and you haven’t quite clicked on that register button, STOP! WAIT! HOLD ON! because if you enter this little discount code 20SERE you’ll save yourself…
- October 30th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
SEM Training New York
If you’re in New York on November 5th, or just want a great workshop, we’re doing a training on Social Media – Planning Strategy, Monitoring & Measuring Your Way to Success as a…
- October 29th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Twitter “Lists”
Twitter recently started a beta feature called “Lists”. It basically allows you to create a customized “list” of people to “follow” just like you normally “follow” a person.…
- September 16th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
#SMMetrics Twitter Chat
Nate Linnell (@nathan_linnell) will be running today’s Twitter Chat on Social Media Metrics on the topic of “What Metrics Are You Using to Track/Monitor Your Social Media Efforts?”(a…
- September 14th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Pigeon Holed
When I started researching this post it was a little guy… errrr… pigeon against the big, nasty telecom company. I wanted to tell a story about how this poor little call center firm turned…
- September 10th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
September Newsletter
In the September 2009 issue of Serengeti’s Newsletter, Nan Dawkins discussed some of Serengeti’s social media offerings and outlined 5 Warning Signs That Your Agency Lacks Social Media Exp…
- September 7th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Effective Marketers Drive the Boat – Guest Post by Joy Brazelle
Recently my husband and I joined a boating club. I can’t tell you how great it has been. If you are thinking of buying a boat, I recommend re-thinking that idea and looking into Freedom Boat Club.…
- September 1st, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
3 Resources
Over at Take it in-house, we just posted an audio interview with Philip Maher, founder of Intuitive Investments and former Director of Interactive Strategy at RH Donnelley. Check out Li Evan’s l…
- August 17th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
When Spammers Listen
So I’m sure you’ve seen those ads for losing weight if you “Obey 1 simple rule” I’m honestly not sure how anyone believes that these two women are the same person. In any case if you didn…
- August 13th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
New White Paper
We’ve just published a new, totally free white paper entitled Measuring Social Media. Head on over to serengeticom.com to learn how to measure social media and why it’s important.
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Understanding Social Media Communities
If you haven’t caught Li Evans post on Understanding Social Media Communities over at Search Engine Watch. She’s got some great thoughts on how marketers should (and shouldn’t) app…
- August 8th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
How to Build Links Offline
As I type this post on my phone, I’m currently standing outside the DMV waiting in a line that would enable me to get into another line inside the DMV. It’s about 90 degrees outside and i…
- August 4th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Win Dinner with Charlene Li at SES San Jose
Serengeti Communications is hosting a dinner featuring Charlene Li as the guest speaker during SES San Jose this year and you can have an opportunity to win 1 of 2 seats we are giving away for the din…
- July 27th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Missed Li’s Presentation at OGI?
If you didn’t get the chance to catch Li Evan’s presentation at the Open Government and Innovations Conference then check out the slides from her presentation: Measuring The Impact Of Soci…
- July 23rd, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Understanding Google’s Stance on Paid Links
I was surfing for a good PDF editor when I came across the homepage of Inceni Technology which, to my surprise, offers a free licesnse of their editing software in exchange for a positive link from…
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Interview with Mike Moran
Head on over to takeitinhouse.com where we’ve got an interview with Mike Moran. He’s Chief Strategist at Converseon while also being a celebrated author (Search Engine Marketing, Inc. an…
- July 20th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Is Social Media Really Free?
One of the biggest misnomers in social media, and attempting to market to communities in social media, is that it’s entirely free. This notion comes from the “free” price tag that goes along wi…
- July 17th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Just in Case You Hadn’t Noticed…
…Everything has changed. Don’t worry all the same great content is still under the hood, we’ve just tricked it out with a new look and feel. Interested in what people are saying abou…
- July 15th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Michael Arrington’s Ethics 101 Class
Yesterday, Arrington’s TechCrunch announced it was posting internal documents from Twitter sent to the online publication via an online hacker. TechCrunch has stated while they do not intend to pub…
- July 13th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Open Government & Innovations Conference
On July 22nd in Washington, DC we’ll be presenting at the Open Government & Innovations Conference. As a whole the conference will “discuss the challenges, perspectives and issues relat…
- July 9th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Li Evan’s Latest Post on Search Engine Watch
Check out Li Evan’s post on Customer Service in Social Media over at Search Engine Watch.
- July 6th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Google Analytics and Website Optimizer in 60 Seconds
Are you using Google Analytics? Are you currently doing any A/B or multivariate testing on your site? I’d be willing to guess that the number of ‘yes’ answers to the second ques…
- July 3rd, 2009
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sheseltine has posted a new entry on: Local and in-house Search Marketing
- July 2nd, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
What is a Social Media Agency?
Recently I’ve run into a number of companies who call themselves a “social media agency”. Here are some examples (this is not a joke): 1.) Company A This company sells “e…
- June 29th, 2009
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sheseltine has posted a new entry on: Local and in-house Search Marketing
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
SES San Jose
Li Evans will speak at Search Engine Strategies: San Jose If you’d like to catch her words of wisdom, here’s her schedule and topics: Social Media: Managing Conversations and Reputations W…
- June 25th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Stop Dancing and Bring Something to the Table.
In the ancient days of yore (January 2009), T-mobile produced a spectacular video. A flashmob suddenly starts dancing; and just as suddenly, stops. The dancers disburse leaving astonished onlookers t…
- June 22nd, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
PPC – When Testing Defeats Sound Logic
Too many marketers take a ‘good enough’ approach when it comes to their Google Adwords campaigns. I recently had a phone call with a client who had over 4,000 words of unorganized content on his l…
- June 18th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
With Social Media – Don’t Be Afraid of the Negative
One of the biggest complaints about social media, or rather reasons companies give for not getting involved in it, that I hear time and time again is that they are afraid of what people will say about…
- June 15th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Li Evans on Search Engine Watch
Last week Li Evans had an article posted on Search Engine Watch entitled What Are Your Social Media Goals? Li discusses some ways to measure social media involvement and how to set appropriate goals
- June 11th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Sockpuppets and Social Media Ethics
A couple of posts ago I wrote about a gentleman from the UK who had made some mistakes that had been captured and spread across the web. How did he get caught up in his situation? Two men were masq…
- June 8th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Choosing a Web Analytics Package - Google Analytics “Myths”
Recently we’ve had a number of clients who’ve come to us wanting to evaluate their current web analytics package to see if it’s still the right package for them. Sometimes they’ve done a bit…
- June 4th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Brand Building: An Interview with Li Evans on Ecom Phenom
At IM Spring Break our very own Li Evans spoke with Robert Garcia of Ecom Phenom about branding. Check out the interview for some best practices on building your brand. http://www.blogtalkradio.com/sh…
- June 2nd, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Interview with Melanie Mitchell
Over at Takeitinhouse.com we have an interview with Melanie Mitchell, VP of Marketing at Folio Investments, Inc. She discusses her nearly nine years in search marketing, points out some great reasons…
- June 1st, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Nan Speaking at SIPA Today
At 2:15 today Nan will speak during the annual Specialized Information Publishers Association Conference. She will present on "Blogger Relations and Linkbait – Identifying the Influencers and Findi…
- May 26th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Welcome Li Evans and John Lynch
We’re pleased to announce the addition of two new experts to the Serengeti team: Liana (Li) Evans is well known in the digital marketing industry. She is an expert trainer in both search and…
- May 21st, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
The Landscape Evolves: Mobile Gets Traction
MediaWeek says mobile advertising is delivering some surprising results. According to a recent survey of 1800 mobile users, 53% click ads, 24% make purchases directly from their smartphones and 35% re…
- May 10th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Jobs for Journalists
I’m in Beijing at the moment and just saw an advertisement recruiting journalists who are native English speakers. CCTV, the English-language 24-hour news channel of China Central Television is…
- April 15th, 2009
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sheseltine has posted a new entry on: RedBoots Digital Rodeo
Stop the Madness; Start Measuring
If you are in marketing, you might be a little stressed right now. The pressure is on to show ROI. You are constantly trying to accomplish more with less. Technology and digital channels are evo…
