Your blog offers amazing benefits to your brand like increasing awareness, attracting new visitors to your website, positioning you as an expert in your niche, and growing your leads list. It’s one of the best tools that you have in your marketing belt so you want to maximize on all the opportunities your blog can offer to your brand. Doing so can catapult your results and establish your credibility. Not to mention help boost your search engine rankings!
If you’re ready to take your brand marketing to the next level, the following five ways are solid blogging tips that can help bolster your online presence and produce results in your business.
#1 Keep Your Target Audience First!
Your entire content marketing strategy should revolve around your target audience. From your social media posts, blog articles, video content, tweets, and visuals, each piece should resonate with your customer so it captures their attention and gets them engage with your message.
Therefore, in your blog content, it’s important to keep your audience in mind so you relate to their pains, problems, and challenges. Your goal is to become a problem-solver and a reliable source of information. Your blog, of course, is the perfect platform to achieve this goal.
The best way to create better blogging content is to establish buyer personas, or formulating a picture of what your ideal customer looks like. During this process, you’ll develop a clear understanding of who they are, what keeps them up at night, the role they play in the buying decision, their likely career, and obstacles and challenges they experience. This knowledge helps you to tailor your content so that it speaks directly to them, making your content strategy highly effective.
Even though you may think your audience is in a boring industry, you can still write engaging content. For instance, SkyBoss does a great job of speaking to plumbers and HVAC professionals through their blog.
#2 Share with Your List
Research reveals that email subscribers are 3 times more likely to share your content via social media than visitors from other sources. They are your absolute biggest fans and are waiting to hear from you.
In fact, a huge component to your email marketing strategy includes nurturing your leads list with content to keep them connected with your brand. You want to be viewed as an expert and authority in your niche. Regularly sharing your blog posts with your subscribers is a sure way to achieve this goal, and drive ongoing traffic to your website.
Whenever you publish your blog content, use marketing automation tools like Salesfusion to create a quick eNewsletter for your list. Encourage them to pass it on by simply asking them to share it or by using a plugin like Click to Tweet that allows easy sharing to social networks.
#3 Publish Content on Social Media
This is a no-brainer. Posting your blog article to your social media sites is a great way to boost brand exposure, reveal your expertise in a subject manner, educate your followers, and get new eyeballs to your content.
When posting, however, it’s important that your content appeals to that specific social media network to better engagement and effectiveness. How you promote your blog post on LinkedIn should be different than how you message it on Instagram, for example. Although the blog content will remain the same, how you write your social media message should connect with that network’s audience.
Here are a few examples on how you can use your blog on the major social platforms:
Social media management tools like NUVI can help you share your blog content across several social platforms under one-dashboard, helping to save time and becoming more productive in your marketing.
#4 Leverage SEO Techniques for Greater Visibility
Google receives over 100 billion searches a month (Source: Mashable). Incorporating SEO tactics within your blog content greatly improves its visibility to be found in this major search engine along with Bing. The more you leverage SEO techniques, the better your target audience can locate your content and find answers to their problems. For instance, Jitterbit has done an amazing job of building specific content that targets their audiences' pain points and questions they're asking.
We’ve compiled a short, simple list on how you can easily optimize your blog post for SEO:
#5 Repurpose Content to Increase Exposure
Repurposing content is a killer strategy to boosting brand awareness and exposure. This winning technique tells you to take one piece of content (your blog post) and convert it into multiple forms to spread across various platforms. In other words, you can use your blog content and share it in a video series and a webinar. Two different content types to engage different audiences on these platforms.
Check out these suggested ways to repurpose your blog to increase exposure to your brand:
Implementing these tactics will enhance your brand presence, build credibility, bring more exposure, and generate results from your marketing. The key is to remain consistent to experience desired outcomes like increased traffic, leads, and sales. Plan to include each element in your blogging strategy and be sure to comment on how it’s going!