After you have had your website developed, you will now have to get it to the top of Google rankings. However, besides posting fresh content all the time and having a solid social media strategy, you will have to optimize the sites HTML elements.
Google recently released data that shows over half of all searches through their search engine take place through mobile devices. The result has been that Google has molded their ranking algorithm based on this data.
The words and structure used in URLs are quite important for SEO. A URL is a method that the search engine uses to understand the relevance of a page to the site.
Short and detailed: Ideally, the keywords in the URL should relate to the content of the page. If you decide not to include keywords in the URL, keep the URL efficient. Use the least amount of words while avoiding words like a the, on, of, and others.
Avoid underscores: When you separate words, use hyphens instead of underscores. A search engine recognizes hyphens as word separators. They can thus only detect URL words that are separated by hyphens but not underscores.
Place keywords by relevance: The most important keywords should be at the start of the URL. A search engine gives value to keywords according to their position on the URL.
Title tags are technically referred to as title elements. They are used to label documents. Additionally, they are used in the results page of search engines to display the preview of a site. Besides SEO, they are important for social sharing.
Keep the important keywords at the front: The search engine ranks your keywords according to their position on the title tag. Additionally, it also influences the user’s decision when they click on your site.
Include your brand name: You should mention the brand name to increase the brand awareness. It attracts customers to your site, especially if they already know about your brand. At times, it may be better to have the brand name of the title tag to improve SEO ranking.
By utilizing a redirect on the old page, it helps the users of your site to find the content. Additionally, it makes it easier for crawlers to find content contained on your site. Without redirects, the search engines could send users of your site to the wrong page.
By using 302(temporary) and 301(permanent) redirects, you can move content without suffering regarding traffic and ranking.
The URL needs to be clean, descriptive, and easy to read. Most importantly, ensure that it does not contain URL parameters. For instance:
The first URL contains parameters that are confusing to the search engine crawlers. Additionally, the users of your site will be confused since they cannot see the category and product name they want.
Although it may seem like search engine are working against you, they are not. These five tips should help you get a spot at the top. It is especially so if you have used other white hat techniques that ensure high SEO ranking.