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Content Marketing Myths: Is Your Website Guilty?

catherine vanvonno / 2 Feb, 17 /

Content Marketing Myths: Is Your Website Guilty?

Content marketing is no longer a strategy pertaining exclusively to advertising. Now, it has evolved in such a way that it has become an indispensable part of business. This technique has proven over the years that brand awareness, sales conversions, and web traffic increase significantly through content marketing.

 

 

As more and more people discover the potential wealth that content marketing can uncover, misconceptions about this strategy also sprout up everywhere. Make sure that your efforts to market your business through content strategy will eventually pay off and not just waste your time, money, and energy.

 

Have a look at these debunked content marketing myths to see if your website is guilty:

 

Myth #1:

Video is too expensive and complicated to add.

There’s a reason why Vine and Snapchat became sensational and social media authorities such as Facebook and Instagram integrated videos to their platform. Videos are the fastest, easiest way to get your message across an audience with a limited attention span and patience.

Now that people have multiple social accounts and sources of entertainment to keep them busy online, your best shot at marketing is a concise but captivating video of your brand.

 

What You Can Do:

Realize that you don’t have to hire professionals and spend thousands of bucks to create videos for your business. Take a leaf out of the YouTube video bloggers’ book. Most successful YouTubers utilize whatever tools are at their disposal. Many use web cameras, smartphones, and basic video recorders and editors to create videos and yet, thousands of followers frequent their channels to watch their videos. Not tapping the opportunities to connect with customers through videos is costlier in the long run.

 

Myth #2:

Social Media does not affect content marketing.

Whoever underestimates the influence of social media in business needs to reassess their judgement. Facebook, Twitter, Instagram, and Pinterest are no longer just channels where you can display your brand in the social platform. These networks have become a search engine, client-customer interaction channel, and content marketing scheme.

 

What You Can Do:

Consider your social profiles as publishing platforms. Don’t get complacent in a copy-and-paste practice in disseminating content throughout your networks. Study what works in a specific social network and channel your strengths there. For example, showcase aesthetic visuals in your Instagram page, but make sure that your Facebook profile displays your business contact information, links fans to your website, and engages with consumers through the comments section and personal messages.

 

Myth #3:

Content has no intrinsic value and is just a consequence of doing business.

It might come as a surprise, but there are still business owners who think that content does not hold any value to their business but is only an inevitable byproduct of doing business in the digital world. It’s no wonder why there are websites which only display content to fill the space of a page rather than provide relevant information to visitors.

 

What You Can Do:

If you are too busy with the other segments of your business to deal with content, outsourcing it to an online assistant is a worthwhile investment. Do you need a virtual assistant to manage your social profiles? Are you looking for a writer to improve your blog and web content? You can get both from trustworthy hiring agencies such as 20Four7VA to match you with the right person to fill in the job.

 

Myth #4:

Web traffic and shares mean success.

Some business owners buy web traffic with the hope that they can get to the top of Google’s result pages. Others pay for social media followers and tools to increase the share of their content. More than helping increase your brand awareness, these tactics may get you banned in the long run and throw a bad light on your business.

 

What You Can Do:

Use tools that track the engagement of your audience and verify which types of content get them to talk about your products. Review your previous posts and verify which ones brought you conversions. This way, you know the types of content that drive traffic and gave you returns.

 

Content marketing, like any part of business, is evolving through time. What worked before may now be obsolete. Now that you have debunked these myths, what changes will you make on your web content?

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